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- Tasks: Lead B2B marketing strategy and execute multi-channel campaigns across Europe.
- Company: Join a leading online car-changing destination with a dynamic culture.
- Benefits: Competitive salary, generous holiday, private healthcare, and learning budget.
- Why this job: Shape the future of automotive marketing and drive real impact.
- Qualifications: 5+ years in B2B marketing, strategic thinker with campaign experience.
- Other info: Inclusive culture that values diverse backgrounds and experiences.
The predicted salary is between 36000 - 60000 £ per year.
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we have turned how people buy, sell, advertise and lease cars on its head. What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. We have grown significantly through acquisitions and partnerships, building a wide audience and a multi-channel reach. We are continually driving to make Carwow the go-to destination for people looking to change their car.
We’re looking for a commercially-minded and strategically-savvy Senior B2B Marketing Manager to join our high-performing team. You’ll play a key role in shaping and delivering Carwow’s B2B marketing strategy across the UK, Germany and Spain, ensuring our partners clearly understand the value Carwow delivers across our partner product suite: stock sourcing, new and used car advertising, brand and media solutions. You’ll own multi-channel campaign strategy, go-to-market launches, lead generation; all underpinned by clear messaging, data-driven insight, and a growth mindset.
Responsibilities
- Define and lead the partner marketing strategy, aligned with business units and growth objectives.
- Collaborate with marketing, product and commercial teams to develop and execute the annual B2B marketing plan across core propositions and markets.
- Plan and execute full-funnel campaigns across owned and earned channels (LinkedIn, email, PR, webinars, in-product, and partner co-marketing).
- Own and deliver our industry facing brand events.
- Develop audience-first campaign strategies based on growth priorities, market insight and performance data.
- Lead go-to-market planning for product launches and commercial campaigns, ensuring alignment across commercial, product and marketing teams.
- Partner with commercial operations and CRM teams to support upsell, cross-sell, pipeline acceleration and nurture journeys.
- Work with analytics and commercial teams to measure and optimise campaign impact.
- Line manage and develop the Senior B2B Marketing Executive.
Qualifications
- Has 5+ years of experience in B2B marketing, ideally in a tech, SaaS, marketplace or automotive environment.
- Is a clear, strategic thinker with a strong grasp of audience segmentation, messaging and positioning.
- Has end-to-end campaign experience from planning and creative briefing to performance analysis and optimisation.
- Understands how to balance brand-building with pipeline generation.
- Has excellent communication skills and experience working closely with commercial and product teams.
- Is data-literate, comfortable with performance metrics, and driven by impact.
- Brings a proactive, get-things-done attitude in a fast-moving, scale-up environment.
- Is confident in managing stakeholders and cross-functional projects.
Bonus Points
- Experience in automotive, marketplaces or multi-market businesses.
- Knowledge of Salesforce, Iterable, Typeform, Amplitude or other martech tools.
- Exposure to PR, investor relations or event marketing as part of a B2B mix.
Interview Process
- Introductory call with our Talent team
- Hiring Manager Interview
- Task / Case study Interview
- Values Interview with key senior stakeholders
What’s in It for You
- Competitive comp package
- 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more
- Employee-friendly share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- Work from abroad for a month annual scheme
- Generous learning and development budget
- £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
Senior Marketing Manager (B2B) employer: Carwow
Contact Detail:
Carwow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (B2B)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections we make, the better our chances of landing that Senior Marketing Manager role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your successful B2B campaigns. This will help us stand out and demonstrate our strategic thinking and data-driven approach.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and competitors. This way, we can tailor our responses and show how we can contribute to Carwow's growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the Carwow team.
We think you need these skills to ace Senior Marketing Manager (B2B)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior B2B Marketing Manager. Highlight your experience in B2B marketing, especially in tech or automotive, and showcase your strategic thinking and campaign management skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for Carwow. Mention specific achievements that align with our goals and how you can contribute to our B2B marketing strategy.
Showcase Your Data Skills: Since we love data-driven insights, make sure to include examples of how you've used performance metrics to optimise campaigns in the past. This will show us you're not just creative but also analytical!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status directly from us!
How to prepare for a job interview at Carwow
✨Know Your Stuff
Before the interview, dive deep into Carwow's B2B marketing strategies and recent campaigns. Familiarise yourself with their partner product suite and how it aligns with market needs. This will show that you're not just interested in the role but also genuinely invested in the company's mission.
✨Showcase Your Data Skills
Since the role requires a data-driven mindset, be prepared to discuss specific metrics from your past campaigns. Bring examples of how you've used data to optimise performance and drive results. This will demonstrate your ability to make informed decisions that align with Carwow's growth objectives.
✨Collaborative Spirit
Highlight your experience working cross-functionally with commercial and product teams. Share stories that illustrate your ability to collaborate effectively and manage stakeholders. This is crucial for a role that involves leading go-to-market planning and executing full-funnel campaigns.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving skills. Prepare to discuss how you would approach a new product launch or a challenging campaign. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your thought process.
