Senior Commercial Finance Manager - Marketing
Senior Commercial Finance Manager - Marketing

Senior Commercial Finance Manager - Marketing

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead financial analysis and strategy for marketing in a high-growth automotive tech company.
  • Company: Join a rapidly expanding automotive tech scale-up with a vibrant culture.
  • Benefits: Competitive salary, generous holiday, share options, and wellness support.
  • Why this job: Make a real impact in a dynamic environment with exciting growth opportunities.
  • Qualifications: Experience in finance, marketing metrics, and strong analytical skills required.
  • Other info: Diversity and inclusion are key to our culture; all backgrounds welcome.

The predicted salary is between 43200 - 72000 £ per year.

OUR MISSION

To become the car‑changing destination of choice. By combining technology, media and deep automotive expertise, we’ve turned how people buy, sell, advertise and lease cars on its head. What started as a simple reviews site is now one of the largest online car‑changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia – creators of AutoExpress and Evo magazines – doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million. And we’re a long way from done!

YOUR MISSION

Our high‑growth automotive tech scale‑up is seeking a hands‑on Commercial Finance Manager to support our next phase of rapid expansion. Backed by a recent $52m investment, we're building a best‑in‑class commercial finance function to support our ambitious growth plans. You’ll be responsible for partnering the Chief Customer & Marketing Officer (CCMO) – who is responsible for the largest cost base in the business and the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units – to provide best‑in‑class financial analysis and strategic guidance to ensure we achieve our corporate finance goals. If you thrive in a fast‑paced, dynamic environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you.

KEY RESPONSIBILITIES

  • Be the finance lead and right‑hand finance person to the CCMO, ensuring a deep understanding of their P&L drivers, unit economics and impact of decisions as we navigate ambitious growth plans.
  • Support the CCMO in building a marketing strategy that acts as a bridge between the Group strategy and the annual bottom‑up plan – providing P&L support & championing it as a tool for decision making & prioritisation.
  • Hold the CCMO accountable for our long‑term marketing spend & marketing team efficiency goals, as determined by the long‑term plan.
  • Be the conduit between Group FP&A and the Customer & Marketing function, ensuring they are aligned on forecast expectations and leveraging the strategy to deliver against them.
  • Champion customer metrics in the business and support the Customer & Marketing team with oversight of them.
  • Financial lead on capital allocation decisions, business case development & tactical marketing lever decisions, ensuring clarity on the business unit P&L implications.

KEY REQUIREMENTS

  • A positive & energetic individual who can thrive in a high‑growth & exciting work environment.
  • An experienced finance business partner with a track record of fostering valuable, cross‑functional relationships, ideally in a scale‑up or pre‑IPO environment.
  • Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions.
  • Essential – experience with marketing performance metrics, paid marketing (PPC, ROAS), channel mix strategies, mix‑marketing models, cohort analysis & customer metrics (LTV, CAC) in a platform business.
  • Critical thinker, who can use analytical techniques to dive into the detail, draw informed decisions, then zoom out to provide commercially minded recommendations.
  • Advanced financial modelling.
  • Qualified accountant with extensive post‑qualification experience.

BONUS POINTS

  • Use of Google’s product suite.
  • Experience in a fast‑growth marketplace business.

INTERVIEW PROCESS

  • CV screening
  • Hiring Manager Interview
  • Analytical Exercise Interview
  • Values Interview

WHAT’S IN IT FOR YOU

  • Competitive comp package
  • 28 days’ holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
  • Employee‑friendly share options
  • Pension scheme via Royal London – up to 5% company contribution
  • Vitality private healthcare insurance
  • Life Assurance – 4x annual salary
  • Monthly coaching sessions with Spill – our mental wellbeing partner
  • Inclusive parental, partner and shared parental leave including up to 20 weeks’ full pay maternity and shared parental leave, and 8 weeks’ full partner pay, as well as fertility treatment and pregnancy loss policies
  • Bubble childcare support and discounted nanny fees for little ones
  • ‘Work from abroad for a month’ annual scheme
  • Generous learning and development budget
  • £500 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

Referrals increase your chances of interviewing at Carwow by 2x.

Additional Information

  • Seniority level: Mid‑Senior level
  • Employment type: Full‑time
  • Job function: Finance and Sales
  • Industries: Technology, Information, and Internet

Senior Commercial Finance Manager - Marketing employer: Carwow

At Carwow, we pride ourselves on being a dynamic and innovative employer that champions employee growth and well-being. Our vibrant work culture fosters collaboration and creativity, offering competitive benefits such as generous holiday allowances, private healthcare, and a commitment to diversity and inclusion. With exciting opportunities for professional development and the chance to make a meaningful impact in a high-growth environment, Carwow is the ideal place for passionate individuals looking to thrive in the automotive tech industry.
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Contact Detail:

Carwow Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Commercial Finance Manager - Marketing

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.

✨Tip Number 2

Prepare for interviews by researching the company inside out. Know their mission, values, and recent news. This shows you're genuinely interested and helps you tailor your answers to what they care about.

✨Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are talking about your experience and skills, the better you'll perform when it counts.

✨Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.

We think you need these skills to ace Senior Commercial Finance Manager - Marketing

Financial Analysis
P&L Management
Marketing Performance Metrics
Paid Marketing (PPC, ROAS)
Channel Mix Strategies
Cohort Analysis
Customer Metrics (LTV, CAC)
Advanced Financial Modelling
Cross-Functional Collaboration
Communication Skills
Critical Thinking
Analytical Techniques
Strategic Guidance
Capital Allocation Decisions
Business Case Development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the role of Senior Commercial Finance Manager. Highlight your experience in finance, especially in marketing performance metrics and cross-functional collaboration. We want to see how your skills align with our mission!

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for the automotive industry and how your previous experiences can help us achieve our ambitious growth plans. Keep it engaging and personal!

Showcase Your Analytical Skills: Since this role involves a lot of financial analysis, make sure to highlight your analytical skills in your application. Provide examples of how you've used data to drive decisions and improve marketing strategies in your past roles. We love a good story backed by numbers!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!

How to prepare for a job interview at Carwow

✨Know Your Numbers

As a Senior Commercial Finance Manager, you'll need to be on top of financial metrics. Brush up on key performance indicators like LTV, CAC, and ROAS. Be ready to discuss how these metrics influence marketing strategies and P&L decisions.

✨Showcase Your Analytical Skills

Prepare to demonstrate your analytical prowess during the interview. Bring examples of how you've used financial modelling and data analysis to drive business decisions. This will show that you can think critically and provide valuable insights.

✨Understand the Business Landscape

Familiarise yourself with the automotive tech industry and the company's position within it. Knowing their recent acquisitions and growth trajectory will help you speak confidently about how you can contribute to their ambitious plans.

✨Build Rapport with the CCMO

Since you'll be partnering closely with the Chief Customer & Marketing Officer, it's essential to establish a connection. Prepare thoughtful questions about their vision and challenges, showing that you're not just a finance expert but also a strategic partner.

Senior Commercial Finance Manager - Marketing
Carwow
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  • Senior Commercial Finance Manager - Marketing

    Full-Time
    43200 - 72000 £ / year (est.)
  • C

    Carwow

    200-500
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