Paid Search Executive

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we’ve turned how people buy, sell, advertise and lease cars on its head. What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car. And we’re a long way from done!

THE ROLE

This is a high-impact role designed for an ambitious professional ready to manage significant responsibilities early in their tenure. You will support the UK "Get Your Car" side and contribute to our expansion into the Spanish and German markets. The role offers substantial hands-on involvement, providing the opportunity to test new products and tools on Google faster than in traditional agency or corporate environments.

CORE RESPONSIBILITIES

• Campaign Execution: Execute and optimise paid search campaigns across Google and Bing, including traditional search, Google Vehicle Ads, and hybrid formats like Performance Max.
• Innovation & Testing: Onboard and test new Google features and formats as they are released to maintain market leadership.
• Data Analysis: Perform robust analysis of performance data to identify trends, influence budget projections, and support forecasting processes.
• Process Automation: Support the implementation of AI-automated processes to improve operational efficiency and reduce manual intervention.
• Strategic Growth: Contribute to the used car product strategy, focusing on feed management and expansion into new markets such as Spanish leasing.
• Cross-Functional Collaboration: Collaborate with local market teams, organic search, brand and marketing analytics.

REQUIREMENTS

• Experience: A minimum of 1 year of professional experience in paid search, with proven proficiency in Google Ads and Bing Ads.
• Analytical Skills: Strong numerical and analytical capabilities are essential. You must be highly proficient in Google Sheets and capable of manipulating complex data sets to drive insights independently.
• Professional Attributes: We are seeking a resilient, proactive individual who demonstrates initiative in ambiguous situations and a strong desire for continuous learning.
• Technical Interest: A demonstrated interest in AI tools, automation, or data tools like SQL is highly valued.
• Education: A degree in a mathematical, numerical, or business-related field is preferred but not mandatory.
• Languages: Fluency in English is required; proficiency in Spanish or German is a bonus.

WHY THIS ROLE MATTERS

As a Paid Search Executive, you will serve as a critical driver of growth within our London-based performance marketing team. This role is essential for navigating the high-scrutiny, reactive nature of the automotive market. By rapidly onboarding new Google features—such as Vehicle Ads and AI-driven Performance Max—you will ensure Carwow maintains its competitive edge and operational excellence in a fast-evolving landscape.

INTERVIEW PROCESS

• 30-45 minute virtual Introductory call with our Talent team and potentially a member of the hiring team
• Take-home exercise, followed by a roughly 75 minute onsite skills Interview
• Virtual Values Interview with key senior stakeholders

WHAT’S IN IT FOR YOU

• Competitive comp package
• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
• Employee-friendly share options
• Pension scheme via Royal London - up to 5% company contribution
• Vitality private healthcare insurance
• Life Assurance - 4x annual salary
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• 'Work from abroad for a month' annual scheme
• Generous learning and development budget
• £500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.