Marketing Technology Lead with CDP

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe – over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE TEAM

Marketing Automation sits in the Growth Marketing team, which is responsible for running our paid marketing activity, driving trading performance and orchestrating campaigns both for carwow and our advertising partners. The role will report to our Senior Growth Marketing Manager.

ABOUT THE ROLE

The newly created role of Marketing Automation Specialist will act as the bridge between the businesses requirements and our MarTech stack. You will work with key stakeholders across teams to build and segment audiences and deploy customer experiences to drive business outcomes whilst protecting UX. This is a pivotal role in how we orchestrate customer journeys across multiple use cases both on and off the carwow platforms.

*We have a hybrid setting where we operate 2-3 days in the office (Victoria).

WHAT YOU’LL DO

• You’ll own the creation, execution and optimisation of audiences and report results back – continuously looking for further opportunities.
• You’ll advise stakeholders on approach, capabilities and testing methodologies and become a conduit between the business, its requirements and our key partners.
• You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services.

WHAT YOU’LL NEED

Please note: We know that no candidate will be the perfect match for all we’ve listed in this posting, so we’d encourage you to apply if you feel you’re close to the brief but not an exact match. Ideally you’ll have:

• Knowledge of managing a Customer Data Platform (CDP) within a wider martech stack (BlueConic experience is preferable but not essential)
• Experience in devising and implementing campaigns that maximise conversions and revenue, whilst ensuring user experience is optimised
• Experience developing and executing A/B and multivariate tests
• Ability to help supercharge data-collection opportunities including but not limited to orchestrating the means of collecting and utilising our first party data and evolving identity management across all sites
• Ability to work closely with our Marketing, Media, Product Management team, stakeholders and partners to collate use cases and formulate clear briefs, outlining testing criteria and performance hypotheses
• Experience of working with a Data & Analytics team to establish data collection, and measurement frameworks, and to be able to report on campaign performance
• Ability to manage our day-to-day requirements to ensure experiences are prioritised and activated promptly
• Experience of profiling audiences to determine/interpret behaviours and propensity to convert
• Experience running training and workshops and producing reports for key stakeholders and the wider business, translating technical concepts to non-tech audiences
• Some HTML, CSS and Javascript skills are desirable but not essential

WHAT’S IN IT FOR YOU

• 2/3 days hybrid working
• Competitive salary to fund that dream holiday to Bali
• Share options – when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind
• Monthly coaching sessions with Spill – our mental wellbeing partner
• Enhanced holiday package, plus bank holidays

• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house – because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

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