Senior Commercial Finance Manager - Marketing in London
Senior Commercial Finance Manager - Marketing

Senior Commercial Finance Manager - Marketing in London

London Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead financial strategy and analysis for marketing in a fast-growing automotive tech company.
  • Company: Join a dynamic scale-up revolutionising the car-buying experience.
  • Benefits: Competitive salary, generous holiday, share options, and wellness support.
  • Why this job: Make a real impact in a high-growth environment with exciting challenges.
  • Qualifications: Experienced finance partner with strong analytical and communication skills.
  • Other info: Diversity and inclusion are key to our culture; all backgrounds welcome.

The predicted salary is between 43200 - 72000 ÂŁ per year.

OUR MISSION
To become the car‐changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head. What started as a simple reviews site is now one of the largest online car‐changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia – creators of AutoExpress and Evo magazines – doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million. And we're a long way from done!

YOUR MISSION
Our high‐growth automotive tech scale‐up is seeking a hands‐on Commercial Finance Manager to support our next phase of rapid expansion. Backed by a recent $52m investment, we're building a best‐in‐class commercial finance function to support our ambitious growth plans. You'll be responsible for partnering the Chief Customer & Marketing Officer (CCMO) – who is responsible for the largest cost base in the business and the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units – to provide best‐in‐class financial analysis and strategic guidance to ensure we achieve our corporate finance goals. If you thrive in a fast‐paced, dynamic environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you.

KEY RESPONSIBILITIES

  • Be the finance lead and right‐hand finance person to the CCMO, ensuring a deep understanding of their P&L drivers, unit economics and impact of decisions as we navigate ambitious growth plans.
  • Support the CCMO in building a marketing strategy that acts as a bridge between the Group strategy and the annual bottom‐up plan – providing P&L support & championing it as a tool for decision making & prioritisation.
  • Hold the CCMO accountable for our long‐term marketing spend & marketing team efficiency goals, as determined by the long‐term plan.
  • Be the conduit between Group FP&A and the Customer & Marketing function, ensuring they are aligned on forecast expectations and leveraging the strategy to deliver against them.
  • Champion customer metrics in the business and support the Customer & Marketing team with oversight of them.
  • Financial lead on capital allocation decisions, business case development & tactical marketing lever decisions, ensuring clarity on the business unit P&L implications.

KEY REQUIREMENTS

  • A positive & energetic individual who can thrive in a high‐growth & exciting work environment.
  • An experienced finance business partner with a track record of fostering valuable, cross‐functional relationships, ideally in a scale‐up or pre‐IPO environment.
  • Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions.
  • Essential – experience with marketing performance metrics, paid marketing (PPC, ROAS), channel mix strategies, mix‐marketing models, cohort analysis & customer metrics (LTV, CAC) in a platform business.
  • Critical thinker, who can use analytical techniques to dive into the detail, draw informed decisions, then zoom out to provide commercially minded recommendations.
  • Advanced financial modelling.
  • Qualified accountant with extensive post‐qualification experience.

BONUS POINTS

  • Use of Google's product suite.
  • Experience in a fast‐growth marketplace business.

INTERVIEW PROCESS

  • CV screening
  • Hiring Manager Interview
  • Analytical Exercise Interview
  • Values Interview

WHAT'S IN IT FOR YOU

  • Competitive comp package
  • 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
  • Employee‐friendly share options
  • Pension scheme via Royal London – up to 5% company contribution
  • Vitality private healthcare insurance
  • Life Assurance – 4x annual salary
  • Monthly coaching sessions with Spill – our mental wellbeing partner
  • Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
  • Bubble childcare support and discounted nanny fees for little ones
  • Work from abroad for a month' annual scheme
  • Generous learning and development budget
  • ÂŁ500 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

Referrals increase your chances of interviewing at Carwow by 2x.

Additional Information
Seniority level: Mid‐Senior level
Employment type: Full‐time
Job function: Finance and Sales
Industries: Technology, Information, and Internet

Senior Commercial Finance Manager - Marketing in London employer: Carwow

At Carwow, we pride ourselves on being a dynamic and innovative employer that champions employee growth and well-being. Our inclusive work culture fosters collaboration and creativity, while our competitive benefits package, including generous holiday allowances, share options, and mental health support, ensures that our team members feel valued and empowered. Join us in our exciting journey as we continue to revolutionise the automotive industry and make a meaningful impact together.
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Contact Detail:

Carwow Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Commercial Finance Manager - Marketing in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your skills align with their goals. This will help you show them why you're the perfect fit!

✨Tip Number 3

Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.

✨Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make decisions.

We think you need these skills to ace Senior Commercial Finance Manager - Marketing in London

Financial Analysis
P&L Management
Marketing Performance Metrics
Paid Marketing (PPC, ROAS)
Channel Mix Strategies
Cohort Analysis
Customer Metrics (LTV, CAC)
Advanced Financial Modelling
Cross-Functional Relationship Building
Communication Skills
Analytical Techniques
Critical Thinking
Strategic Guidance
Capital Allocation Decisions
Business Case Development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Senior Commercial Finance Manager. Highlight your experience with marketing performance metrics and financial modelling, as these are key for us.

Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about the automotive industry and how your skills can help us achieve our ambitious growth plans. Be genuine and let your personality shine through!

Showcase Your Analytical Skills: In your application, don’t forget to mention specific examples where you've used analytical techniques to drive decisions. We love critical thinkers who can zoom in on details and then zoom out for the bigger picture.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!

How to prepare for a job interview at Carwow

✨Know Your Numbers

As a Senior Commercial Finance Manager, you'll need to be on top of your financial metrics. Brush up on key performance indicators like LTV, CAC, and ROAS. Be ready to discuss how these metrics influence marketing strategies and decision-making.

✨Understand the Business Model

Familiarise yourself with the company's business model and how it impacts the P&L. This role requires you to partner closely with the CCMO, so understanding their cost drivers and revenue streams will help you provide valuable insights during the interview.

✨Showcase Your Analytical Skills

Prepare to demonstrate your analytical prowess. You might be asked to solve a case study or present a financial analysis. Use this opportunity to showcase your critical thinking and ability to draw informed conclusions from data.

✨Communicate Effectively

Strong communication skills are essential for this role. Practice articulating complex financial concepts in a clear and engaging manner. Think about how you can tell a compelling story with numbers that influences decisions and drives strategy.

Senior Commercial Finance Manager - Marketing in London
Carwow
Location: London

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