At a Glance
- Tasks: Lead Carwow's affiliate and partnership strategy, driving massive growth and optimising performance.
- Company: Join a fast-growing tech company revolutionising the car-buying experience.
- Benefits: Competitive salary, generous holiday, share options, and wellness support.
- Other info: Inclusive culture that values diverse backgrounds and experiences.
- Why this job: Be part of a dynamic team making a real impact in a thriving industry.
- Qualifications: Proven experience in managing high-performing partnerships and strong commercial acumen.
The predicted salary is between 60000 - 80000 £ per year.
Carwow Group is on a mission to build the go-to destination for car-changing, and is home to Carwow, Auto Express, evo, DrivingElectric, and CarBuyer. Over 11 million customers have used Carwow to buy or sell a car, and after 55% growth in 2024 and 30% growth in 2025, we broke through the £100m mark, closing the year at c.£105m revenue. Across our brands, we now reach audiences of 1.9bn views a year, including over a billion on YouTube alone. We're a Culture 100 award winner, 650 people strong across the UK, Germany, Spain, and Portugal, and we're not done yet.
The Role
Carwow's affiliate channel has exploded over the past two years: listings volume through the channel is up more than 20x between June 2024 and June 2026. This role is no longer about building the foundations; it's about taking that growth to the next level. This is not your traditional coupon-and-cashback affiliate role. This channel is a massive commercial growth engine for Carwow. We need a highly commercial operator who can navigate complex negotiations to unlock massive new growth avenues, while simultaneously supercharging our existing ecosystem. Carwow is a notoriously fast-paced, challenging, and demanding environment; we need someone with relentless commercial hunger who doesn't wait for permission to drive sterling growth. This is a scale-up business with ambitious targets to match, so you'll need to hit the ground running and thrive under pressure from day one.
We're looking for someone to lead our partner and affiliate strategy for Carwow UK, with a strong focus on developing high-value strategic partnerships alongside scaling our established affiliate programme even further. You'll own the full partner lifecycle, from identifying and negotiating with new strategic partners to optimising performance across our established affiliate programme, and work closely with the other channels in the Growth Marketing team, Brand Marketing, and senior stakeholders across the business to diversify our channel mix and unlock new customer audiences.
What you’ll do
- Shape and execute Carwow's partnership and affiliate strategy, with a growing emphasis on strategic, high-value partners over transactional affiliate relationships.
- Act as a relentless commercial hunter. You will proactively map out non-traditional partnership avenues and pitch Carwow's value proposition to C-suite external stakeholders.
- Take full ownership of the partnership P&L. Utilize advanced commercial modeling to structure, negotiate, and close bespoke, high-value deals (CPA, Rev-Share, Hybrid) that maximize LTV/CAC.
- Manage the full partner lifecycle: recruitment, onboarding, performance optimisation, and long-term relationship growth.
- Command the room with our Executive Team. You will be expected to present commercial strategy, translate complex partnership dynamics into board-level insights, and deliver clear revenue forecasts.
- Partner with Commercial and Brand Marketing to build compelling partner-facing content and creative.
- Act as an ambassador for Carwow across industry events and partner forums, strengthening our reputation as a partner of choice.
What you’ll need
- A track record of building and managing high-performing affiliate and strategic partnership programmes.
- Exceptional commercial and financial acumen. You understand the unit economics of a high-growth tech business and know how to construct mutually beneficial, highly profitable partnership models.
- Exceptional gravitas and executive presence. You must be entirely comfortable pitching to external C-suite partners and defending your commercial strategy to the Carwow leadership team.
- Resilience and adaptability. You thrive in a challenging, rapid-growth scale-up environment where ambiguity is high and the pace is relentless.
- Strong knowledge of affiliate networks and tracking platforms (Everflow, AWIN, or Impact).
- Sharp analytical skills, comfortable interpreting KPIs and using data to drive decisions.
- A proactive, self-starter mindset: you can drive projects independently.
What’s in it for you
- Competitive comp package
- 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
- Employee-friendly share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- Work from abroad for a month' annual scheme
- Generous learning and development budget
- £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
Senior Affiliates and Strategic Partnerships Manager in London employer: Carwow
As a Senior BI Analytics Engineer at our company, you'll thrive in a dynamic and inclusive work culture that prioritises employee well-being and professional growth. With hybrid working options, competitive salaries, and generous leave policies, including additional days off for significant milestones, we ensure our team members feel valued and supported. Our commitment to diversity and continuous learning, alongside access to the latest technology and resources, makes us an exceptional employer for those seeking meaningful and rewarding careers in analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Affiliates and Strategic Partnerships Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carwow and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carwow are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carwow on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carwow. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Affiliates and Strategic Partnerships Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carwow. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carwow:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carwow’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carwow
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carwow will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carwow, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
