At a Glance
- Tasks: Manage and optimise email campaigns to engage users in their car-changing journey.
- Company: Join Carwow Group, a leading automotive platform revolutionising car buying and selling.
- Benefits: Enjoy hybrid working, competitive salary, generous leave, and wellness support.
- Other info: Opportunities for personal growth and a vibrant company culture.
- Why this job: Be part of a dynamic team driving innovation in the automotive industry.
- Qualifications: Experience with email marketing platforms and a keen eye for detail.
The predicted salary is between 29700 - 36300 £ per year.
The Carwow Group is driven by a passion for getting people into cars. We are building the go-to destination for car-changing, designed to reach drivers everywhere with our portfolio of automotive brands: Carwow, Auto Express, evo, Driving Electric, and Car Buyer. What started as a simple reviews site is now one of the largest online car-changing destinations in Europe, with over 10 million customers having used Carwow to help them buy and sell cars since its inception. Last year we grew over 50%, with nearly £3 billion worth of cars bought on site, while £1.8 billion of cars were listed for sale through our Sell My Car service.
In 2024 we acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines, and have an annual web content reach of over 350 million. We recently raised $52 million in funding led by Bessemer Venture Partners to accelerate our growth plans.
As a CRM Marketing Executive within the Customer and Marketing team at Carwow, you will play a key role in communicating to our users about changing their car. Working alongside the CRM Marketing Manager/Senior Manager, you will work closely with the commercial and marketing teams.
What You'll Do:
- Traffic email campaigns through Carwow, ensuring campaigns are briefed on time, correct assets are provided, and sign off is given ahead of campaign deployment.
- Manage the email campaign calendar, populating new briefs and updating statuses.
- Build email templates using a drag and drop editor in Iterable.
- Create dynamic content and A/B tests to maximise personalisation and performance.
- Build customer segments in Iterable, including managing exclusions.
- QA of email campaigns to ensure 100% accuracy of spelling and grammar, URLs, and targeting.
- Report on key performance metrics back to the business.
- Assist with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine).
What You'll Need:
- Some hands-on experience building email campaigns in a marketing platform (e.g. Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp).
- A fast learner, comfortable picking up new tools and processes quickly.
- Sharp attention to detail.
- Strong written English.
- Comfortable working with data at a basic level (segments, exclusions, reporting).
Bonus Points:
- Experience with Iterable specifically.
- Exposure to A/B testing or personalisation in a CRM/email context.
- Experience with Mobile Push as a marketing channel.
- Experience with AI tools like Claude, ChatGPT, Gemini.
- Experience in the publishing/subscriptions industries.
What's in it for You:
- Hybrid working (2 days working from home).
- Competitive salary.
- Matched pension contributions.
- Share options.
- Bupa Private medical and dental insurance.
- Life Assurance.
- Monthly coaching sessions with Spill.
- Enhanced holiday package, plus Bank Holidays.
- 28 days annual leave, plus additional days for significant life events.
- Option to buy extra days of holiday per year.
- The option to work from abroad up to 4 weeks.
- Inclusive parental, partner, and shared parental leave policies.
- Childcare support and discounted nanny fees.
- Home office allowance.
- Generous learning and development budget.
- Regular social events.
- Diversity and inclusion is an integral part of our culture.
CRM Executive - Work From Home in London employer: carwow
At Carwow, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our Winnersh office provides a supportive environment with hybrid working options, competitive salaries, and generous benefits including enhanced holiday packages and a strong focus on employee wellbeing. With ample opportunities for professional growth and a commitment to diversity and inclusion, we empower our team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - Work From Home in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for carwow and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like carwow are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with carwow on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at carwow. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive - Work From Home in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit carwow. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of carwow:Show us that you’ve done your homework! In your application, briefly mention what you admire about carwow’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at carwow
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at carwow will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At carwow, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
