At a Glance
- Tasks: Drive email and push campaigns to engage users in changing their car.
- Company: Join a fast-growing, innovative group known for disruption.
- Benefits: Hybrid working, competitive salary, share options, and private medical insurance.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Shape personalised customer experiences and boost engagement with creative campaigns.
- Qualifications: Experience with email marketing platforms and strong attention to detail.
The predicted salary is between 40500 - 49500 £ per year.
Overview
As a CRM Marketing Executive, you will drive email and push campaigns to engage Carwow’s users around changing their car.
You’ll work with the CRM Marketing Manager and cross-functional teams to plan, build, and deploy campaigns, using dynamic content and testing to maximise impact.
The role blends creative copy with data-driven targeting across Iterable and other tools, contributing to the growth of Carwow Studios brands and broader audience engagement.
This is a chance to shape personalised customer experiences at scale within a fast-growing group known for disruption and innovation.
- Pay / Benefits
- Hybrid working (2 days from home)
- Competitive salary
- Matched pension contributions
- Share options
- Bupa Private medical and dental insurance
- Life Assurance
Responsibilities
- Traffic email campaigns from brief to deployment, ensuring assets and sign-off are in place
- Manage the email campaign calendar and briefs/status updates
- Build email templates with a drag-and-drop editor in Iterable
- Create dynamic content and run A/B tests to boost personalisation and performance
- Build customer segments in Iterable, including exclusions
- QA campaigns for accuracy of copy, URLs, and targeting
- Report on key performance metrics to the business
- Assist with CRM programs and subscription initiatives for Carwow Studios brands (Auto Express / Evo Magazine)
- Key requirements
- Hands-on experience building email campaigns in a marketing platform (Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp)
- Fast learner with ability to pick up new tools quickly
- Sharp attention to detail
- Strong written English for copy review
- Comfort with data at a basic level (segments, exclusions, reporting)
- Attention to detail
- Clear written communication
- Collaborative mindset
- Iterable
- Braze
- Klaviyo
CRM Executive in London employer: carwow
At Carwow, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our Winnersh office provides a supportive environment with hybrid working options, competitive salaries, and generous benefits including enhanced holiday packages and a strong focus on employee wellbeing. With ample opportunities for professional growth and a commitment to diversity and inclusion, we empower our team members to thrive both personally and professionally.
