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For Companies At a Glance
- Tasks: Generate outbound leads and build strong sales fundamentals in a fast-paced environment.
- Company: Join carwow, a leading car-changing destination with a vibrant startup culture.
- Benefits: Competitive pay, 28 days holiday, share options, and wellness support.
- Why this job: Learn essential sales skills while shaping the future of Used Car Advertising.
- Qualifications: Comfortable with cold outreach, clear communicator, and resilient under pressure.
- Other info: Great opportunity for growth into senior commercial roles.
The predicted salary is between 28800 - 42000 £ per year.
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we’ve transformed how people buy, sell, advertise and lease cars. What started as a simple reviews site is now one of Europe’s largest car-changing destinations. Over 10 million customers have used carwow to buy and sell cars, with £3bn worth of cars bought and £1.8bn listed for sale last year alone. In 2024, we acquired Autovia — creators of Auto Express and evo — doubling our audience overnight. Today, our brands reach over 350 million users annually and generate 1.1bn+ YouTube views, influencing how millions of drivers choose their next car.
GYC ADVERTISING @ CARWOW
This role sits within GYC (Get Your Car) Advertising, a fast-growing commercial team responsible for building Carwow's Used and New Car Advertising business. The two markets are at very different stages: New Car Advertising is a mature, high-performing product with strong market fit and limited competition. Used Car Advertising is an emerging channel — competitive, fast-moving, and still being proven. We operate like a startup within a startup: small team, high ownership, evolving products and processes, limited structure by design.
Your Mission
Your mission is to create qualified pipeline from cold outbound outreach, focused initially on Used Car Advertising, and set the sales team up to win. This role is not about closing deals or working warm leads. It’s about discipline, resilience, and learning — building strong sales fundamentals in a fast-moving, high-accountability environment.
KEY RESPONSIBILITIES
- Generate outbound pipeline (Used-first)
- Cold-call and message independent dealers and retail groups
- Open relevant commercial conversations about Used Car Advertising
- Book qualified meetings only for BDMs
- Qualify before you book
- Ask structured discovery questions
- Understand dealer context (stock size, sales velocity, appetite to invest)
- Disqualify early when there’s no fit
- Build strong sales fundamentals
- Learn how carwow demand works
- Develop an understanding of used-car dealer economics
- Improve messaging and objection handling through repetition and feedback
- Operate with discipline
- Hit clear daily and weekly activity targets
- Maintain accurate CRM records
- Protect BDM time by avoiding low-quality meetings
KEY REQUIREMENTS
- Comfortable with cold outreach and rejection
- Clear, concise communicator
- Able to follow structure and process consistently
- Curious about how businesses make money
- Coachable and open to feedback
- Resilient and focused under pressure
BONUS POINTS
- Previous outbound sales or customer-facing experience
- Exposure to automotive, marketplaces, or performance-led products
- Desire to progress into more senior commercial roles over time
WHY THIS MIGHT NOT BE FOR YOU
If you’re looking for inbound or warm leads
If you dislike repetition and outbound activity
If you prefer closing over qualifying
If you need heavy structure and certainty from day one
FINAL NOTE
This role is ideal if you want to learn outbound sales properly, build real commercial skills, and progress over time into broader Used and New Car Advertising roles. If you’re resilient, curious, and ready to build from scratch, we’d love to talk.
INTERVIEW PROCESS
Talent Screen (20–30 min)
Hiring Manager Interview (45–60 min)
Skills Interview (60 min)
Values & Ways of Working Interview (30–45 min)
Reference Check
WHAT'S IN IT FOR YOU
Competitive compensation package
28 days' holiday + bank holidays (up to 35 with service)
Share options
Pension via Royal London (up to 5% company contribution)
Vitality private healthcare
Life assurance (4x salary)
Monthly wellbeing coaching with Spill
Inclusive parental leave policies
Bubble childcare support & discounted nanny fees
Work-from-abroad scheme
Generous learning & development budget
£500 / €550 home office budget
Diversity and inclusion are integral to our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply. We make recruiting decisions based on experience, skills and potential, and treat all applicants fairly and equally.
Business Development Representative in London employer: Carwow
Contact Detail:
Carwow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative in London
✨Tip Number 1
Get comfy with cold outreach! It’s all about making those connections, so don’t shy away from picking up the phone or sending that message. Remember, every 'no' gets you closer to a 'yes'!
✨Tip Number 2
Do your homework on the dealers you’re reaching out to. Understanding their context and needs will help you ask the right questions and show them you mean business. A little research goes a long way!
✨Tip Number 3
Practice makes perfect! Keep refining your messaging and handling objections through feedback. The more you do it, the better you’ll get at turning those cold leads into warm conversations.
✨Tip Number 4
Stay organised and keep your CRM records up to date. This not only helps you track your progress but also protects the time of your BDMs by ensuring they only meet with qualified leads. Let’s keep it efficient!
We think you need these skills to ace Business Development Representative in London
Some tips for your application 🫡
Show Your Passion for Cars: When you're writing your application, let your love for cars shine through! We want to see that you’re genuinely excited about the automotive industry and how it’s evolving. Share any personal experiences or insights that connect you to our mission at carwow.
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Highlight your relevant skills and experiences without fluff. Remember, we’re looking for someone who can communicate effectively, just like you’ll need to in this role!
Tailor Your Application: Make sure to customise your application for the Business Development Representative role. Use keywords from the job description and demonstrate how your background aligns with our needs. This shows us that you’ve done your homework and are serious about joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Carwow
✨Know Your Stuff
Before the interview, dive deep into understanding carwow's mission and the specifics of the Business Development Representative role. Familiarise yourself with the Used Car Advertising market and be ready to discuss how you can contribute to building that outbound pipeline.
✨Practice Cold Outreach
Since this role involves a lot of cold calling, practice your pitch! Role-play with a friend or family member to get comfortable with rejection and refine your messaging. The more you practice, the more confident you'll feel during the actual calls.
✨Ask Insightful Questions
During the interview, show your curiosity by asking structured discovery questions about the company’s approach to Used Car Advertising. This not only demonstrates your interest but also helps you understand the dealer context better, which is crucial for the role.
✨Show Resilience and Discipline
Be prepared to discuss how you've handled pressure and setbacks in the past. Highlight your ability to maintain discipline and hit targets, as these traits are essential for success in a fast-paced environment like carwow.
