At a Glance
- Tasks: Lead commercial growth and strategic positioning for Moshi, Carwow's creative agency.
- Company: Join Carwow, a dynamic and innovative automotive platform.
- Benefits: Competitive salary, generous holiday, share options, and wellness support.
- Other info: Diverse and inclusive culture with excellent career development opportunities.
- Why this job: Shape the future of creative solutions in the automotive industry.
- Qualifications: Proven experience in senior commercial roles and strong client relationship skills.
The predicted salary is between 50000 - 70000 £ per year.
Role Overview
The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow's in-house creative agency serving OEM partners. This is a senior leadership role responsible for driving revenue, owning key OEM relationships and embedding Moshi as a core part of Carwow's commercial proposition across markets. The role will bridge commercial, creative and production teams to ensure Moshi delivers high impact, scalable creative solutions that drive measurable value for OEM partners. The Business Director will also play a critical role in shaping Moshi's operating model, ensuring the agency is structured for growth with clear processes, strong client service and efficient delivery.
Key Responsibilities
- Commercial Ownership & Revenue Growth
- Own Moshi's revenue performance and growth trajectory across all markets
- Identify and unlock new revenue opportunities across:
- Creative campaigns
- Always on content
- Product launches
- Strategic content partnerships
- Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity
- Drive revenue diversification beyond one-off projects into longer term, higher margin partnerships
- Build clear commercial frameworks (pricing, packaging, margin discipline)
- OEM Client Leadership
- Own senior relationships with OEM marketing stakeholders across key accounts
- Position Moshi as a strategic creative partner, not a production vendor
- Lead:
- Brief development
- Creative solutioning
- Proposal creation
- Pitch presentations
- Translate OEM business objectives into effective creative and content strategies
- Ensure high levels of client satisfaction, retention and upsell
- Pipeline Development & Business Development
- Build and manage a robust Moshi pipeline across all markets
- Work closely with Carwow commercial teams (UK, Germany, Spain) to:
- Identify opportunities within existing OEM partnerships
- Introduce Moshi into early stage commercial conversations
- Lead proactive outreach and proposal development
- Convert:
- One-off campaigns
- Repeat engagements
- Strategic retainers / partnerships
- Establish scalable delivery processes to support Moshi growth
- Improve:
- Resource planning and utilisation
- Project workflow and timelines
- Cross market coordination
- Work closely with creative and production teams to:
- Ensure high quality output
- Maintain delivery efficiency
- Protect margins
- Introduce clear reporting on project performance (delivery, profitability, client outcomes)
- Lead and develop Moshi's client services and delivery teams
- Define a clear operating structure aligned to growth ambitions
- Build capability across:
- Client servicing
- Commercial thinking
- Creative strategy
- Foster a high performance culture focused on:
- Accountability
- Quality
- Commercial outcomes
Key Success Metrics
- Moshi revenue growth (YoY and vs target)
- Contribution to overall Carwow OEM revenue
- Pipeline value and conversion rates
- Client retention and expansion (share of wallet)
- Project profitability and margin improvement
- Delivery performance (on time, on budget, quality)
Skills & Experience
- Significant experience in a senior commercial or client leadership role within a creative/media/agency environment
- Proven track record of driving revenue growth and managing senior client relationships
- Strong understanding of:
- Brand and performance marketing
- Content and creative production
- Automotive / OEM marketing (preferred)
- Experience building pipelines, leading pitches and converting strategic partnerships
- Strong commercial acumen with ability to balance creativity and profitability
- Experience working across multiple markets and cross functional teams
Personal Attributes
- Commercially driven and outcome focused
- Credible at senior OEM stakeholder level
- Strategic thinker with hands on execution capability
- Strong communicator and storyteller
- Able to operate in a fast paced, scaling environment
- High ownership mentality with a bias for action
WHAT'S IN IT FOR YOU
- Competitive comp package
- 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
- Employee friendly share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- 'Work from abroad for a month' annual scheme
- Generous learning and development budget
- £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
Business Director - Moshi (Carwow Creative Agency) employer: Carwow
As a Senior BI Analytics Engineer at our company, you'll thrive in a dynamic and inclusive work culture that prioritises employee well-being and professional growth. With hybrid working options, competitive salaries, and generous leave policies, including additional days off for significant milestones, we ensure our team members feel valued and supported. Our commitment to diversity and continuous learning, alongside access to the latest technology and resources, makes us an exceptional employer for those seeking meaningful and rewarding careers in analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director - Moshi (Carwow Creative Agency)
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We think you need these skills to ace Business Director - Moshi (Carwow Creative Agency)
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
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Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of Carwow. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at Carwow
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You’ll want to thoroughly convey your unique approach to leadership. During the interview with Carwow, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at Carwow, especially in the specific context of the challenges they’re currently facing.
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Since this is a full-time leadership role, spending time thinking about your vision for Carwow could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
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