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For Companies At a Glance
- Tasks: Generate outbound leads and engage with car dealers to boost advertising efforts.
- Company: Join a leading automotive tech company transforming how people buy and sell cars.
- Benefits: Competitive pay, generous holiday, share options, and wellness support.
- Why this job: Build essential sales skills in a dynamic, startup-like environment.
- Qualifications: Comfortable with cold outreach and eager to learn.
- Other info: Great opportunity for career growth in the automotive advertising space.
The predicted salary is between 36000 - 60000 ÂŁ per year.
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we’ve transformed how people buy, sell, advertise and lease cars. What started as a simple reviews site is now one of Europe’s largest car-changing destinations. Over 10 million customers have used carwow to buy and sell cars, with £3bn worth of cars bought and £1.8bn listed for sale last year alone. In 2024, we acquired Autovia — creators of Auto Express and evo — doubling our audience overnight. Today, our brands reach over 350 million users annually and generate 1.1bn+ YouTube views, influencing how millions of drivers choose their next car.
GYC ADVERTISING @ CARWOW
This role sits within GYC (Get Your Car) Advertising, a fast-growing commercial team responsible for building Carwow’s Used and New Car Advertising business. The two markets are at very different stages: New Car Advertising is a mature, high-performing product with strong market fit and limited competition. Used Car Advertising is an emerging channel — competitive, fast-moving, and still being proven.
We operate like a startup within a startup:
- small team
- high ownership
- evolving products and processes
- limited structure by design
As a BDR, you’ll help build the foundations of this business by creating high-quality outbound pipeline, shaping how we approach dealers, and defining what “good” looks like from the ground up.
Your Mission
Your mission is to create qualified pipeline from cold outbound outreach, focused initially on Used Car Advertising, and set the sales team up to win. This role is not about closing deals or working warm leads. It’s about discipline, resilience, and learning — building strong sales fundamentals in a fast-moving, high-accountability environment.
KEY RESPONSIBILITIES
- Generate outbound pipeline (Used-first)
- Cold-call and message independent dealers and retail groups
- Open relevant commercial conversations about Used Car Advertising
- Book qualified meetings only for BDMs
- Qualify before you book
- Ask structured discovery questions
- Understand dealer context (stock size, sales velocity, appetite to invest)
- Disqualify early when there’s no fit
- Build strong sales fundamentals
- Learn how carwow demand works
- Develop an understanding of used-car dealer economics
- Improve messaging and objection handling through repetition and feedback
- Operate with discipline
- Hit clear daily and weekly activity targets
- Maintain accurate CRM records
- Protect BDM time by avoiding low-quality meetings
KEY REQUIREMENTS
- Comfortable with cold outreach and rejection
- Clear, concise communicator
- Able to follow structure and process consistently
- Curious about how businesses make money
- Coachable and open to feedback
- Resilient and focused under pressure
BONUS POINTS
- Previous outbound sales or customer-facing experience
- Exposure to automotive, marketplaces, or performance-led products
- Desire to progress into more senior commercial roles over time
WHY THIS MIGHT NOT BE FOR YOU
- If you’re looking for inbound or warm leads
- If you dislike repetition and outbound activity
- If you prefer closing over qualifying
- If you need heavy structure and certainty from day one
FINAL NOTE
This role is ideal if you want to learn outbound sales properly, build real commercial skills, and progress over time into broader Used and New Car Advertising roles. If you’re resilient, curious, and ready to build from scratch, we’d love to talk.
INTERVIEW PROCESS
- Talent Screen (20–30 min)
- Hiring Manager Interview (45–60 min)
- Skills Interview (60 min)
- Values & Ways of Working Interview (30–45 min)
- Reference Check
WHAT’S IN IT FOR YOU
- Competitive compensation package
- 28 days’ holiday + bank holidays (up to 35 with service)
- Share options
- Pension via Royal London (up to 5% company contribution)
- Vitality private healthcare
- Life assurance (4x salary)
- Monthly wellbeing coaching with Spill
- Inclusive parental leave policies
- Bubble childcare support & discounted nanny fees
- Work-from-abroad scheme
- Generous learning & development budget
- £500 / €550 home office budget
Diversity and inclusion are integral to our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply. We make recruiting decisions based on experience, skills and potential, and treat all applicants fairly and equally.
Business Development Representative employer: Carwow
Contact Detail:
Carwow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get comfortable with cold outreach! It’s all about building that pipeline, so don’t shy away from picking up the phone or sending those messages. Remember, every 'no' gets you closer to a 'yes'!
✨Tip Number 2
Do your homework on the dealers you’re reaching out to. Understanding their context and needs will help you ask the right questions and qualify leads effectively. This isn’t just about numbers; it’s about making meaningful connections.
✨Tip Number 3
Stay disciplined and keep track of your activities. Set daily and weekly targets for yourself and stick to them. A well-maintained CRM can be your best friend in keeping everything organised and ensuring you’re hitting those goals.
✨Tip Number 4
Don’t forget to learn from feedback! Be open to coaching and use it to improve your messaging and objection handling. The more you practice, the better you’ll get at navigating those tricky conversations.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Show Your Passion for Cars: When writing your application, let your enthusiasm for the automotive industry shine through. We love candidates who are genuinely excited about cars and how they fit into people's lives. Share any relevant experiences or interests that connect you to our mission!
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Highlight your skills and experiences that align with the role of a Business Development Representative without unnecessary fluff. Remember, clarity is key!
Tailor Your Application: Make sure to customise your application for this specific role. Mention how your background in sales or customer-facing roles can contribute to building our Used Car Advertising business. Show us that you understand what we’re looking for and how you can help us grow!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re proactive and ready to take the first step towards joining our team!
How to prepare for a job interview at Carwow
✨Know Your Product Inside Out
Before the interview, make sure you understand how Carwow operates, especially in the Used Car Advertising space. Familiarise yourself with the key metrics and challenges in the automotive market. This will help you speak confidently about how you can contribute to building the outbound pipeline.
✨Master Cold Outreach Techniques
Since this role heavily involves cold calling and messaging, practice your outreach techniques. Prepare a few scripts or talking points that highlight your understanding of dealer needs and how Carwow can meet them. Role-playing with a friend can help you refine your approach and boost your confidence.
✨Demonstrate Resilience and Discipline
Be ready to discuss how you've handled rejection in the past and what strategies you use to stay motivated. This role requires a strong sense of discipline, so share examples of how you’ve met targets or maintained focus in challenging situations.
✨Ask Insightful Questions
During the interview, don’t hesitate to ask questions that show your curiosity about the business model and dealer economics. This not only demonstrates your interest but also helps you gauge if the role aligns with your career goals. Think about what makes a successful BDR in this fast-paced environment.
