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For Companies At a Glance
- Tasks: Lead B2B marketing strategy and execute multi-channel campaigns across Europe.
- Company: Join a fast-growing automotive tech company transforming car buying and selling.
- Benefits: Competitive salary, 28+ days holiday, share options, and wellness support.
- Why this job: Shape the future of car marketing while working in a dynamic, innovative environment.
- Qualifications: 5+ years in B2B marketing, strong strategic thinking, and data-driven mindset.
- Other info: Diversity and inclusion are key to our culture; all backgrounds welcome!
The predicted salary is between 43200 - 72000 £ per year.
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we’ve turned how people buy, sell, advertise and lease cars on its head. What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car. And we’re a long way from done!
THE ROLE
We’re looking for a commercially-minded and strategically-savvy Senior B2B Marketing Manager to join our high-performing team. You’ll play a key role in shaping and delivering Carwow’s B2B marketing strategy across the UK, Germany and Spain, ensuring our partners clearly understand the value Carwow delivers across our partner product suite: stock sourcing, new and used car advertising, brand and media solutions. You’ll own multi-channel campaign strategy, go-to-market launches, lead generation; all underpinned by clear messaging, data-driven insight, and a growth mindset.
KEY RESPONSIBILITIES
- Define and lead the partner marketing strategy, aligned with business units and growth objectives.
- Collaborate with marketing, product and commercial teams to develop and execute the annual B2B marketing plan across core propositions and markets.
- Plan and execute full-funnel campaigns across owned and earned channels (LinkedIn, email, PR, webinars, in-product, and partner co-marketing).
- Own and deliver our industry facing brand events.
- Develop audience-first campaign strategies based on growth priorities, market insight and performance data.
- Lead go-to-market planning for product launches and commercial campaigns, ensuring alignment across commercial, product and marketing teams.
- Partner with commercial operations and CRM teams to support upsell, cross-sell, pipeline acceleration and nurture journeys.
- Work with analytics and commercial teams to measure and optimise campaign impact.
- Line manage and develop the Senior B2B Marketing Executive.
KEY REQUIREMENTS
- Has 5+ years of experience in B2B marketing, ideally in a tech, SaaS, marketplace or automotive environment.
- Is a clear, strategic thinker with a strong grasp of audience segmentation, messaging and positioning.
- Has end-to-end campaign experience from planning and creative briefing to performance analysis and optimisation.
- Understands how to balance brand-building with pipeline generation.
- Has excellent communication skills and experience working closely with commercial and product teams.
- Is data-literate, comfortable with performance metrics, and driven by impact.
- Brings a proactive, get-things-done attitude in a fast-moving, scale-up environment.
- Is confident in managing stakeholders and cross-functional projects.
BONUS POINTS
- Experience in automotive, marketplaces or multi-market businesses.
- Knowledge of Salesforce, Iterable, Typeform, Amplitude or other martech tools.
- Exposure to PR, investor relations or event marketing as part of a B2B mix.
INTERVIEW PROCESS
- Introductory call with our Talent team
- Hiring Manager Interview
- Task / Case study Interview
- Values Interview with key senior stakeholders
WHAT'S IN IT FOR YOU
- Competitive comp package
- 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
- Employee-friendly share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- Work from abroad for a month' annual scheme
- Generous learning and development budget
- £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
Senior Marketing Manager (B2B) in London employer: Carwow Group
Contact Detail:
Carwow Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (B2B) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Senior Marketing Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your successful B2B campaigns. This will help you stand out and demonstrate your strategic thinking and data-driven approach.
✨Tip Number 3
Practice makes perfect! Get ready for those interviews by rehearsing common questions and preparing your own insightful queries. This shows you're genuinely interested in the role and the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of our mission to revolutionise the car-changing experience.
We think you need these skills to ace Senior Marketing Manager (B2B) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior B2B Marketing Manager role. Highlight your experience in B2B marketing, especially in tech or automotive sectors, and showcase your strategic thinking and campaign management skills.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Carwow. Share specific examples of how you've driven successful marketing strategies and how you can contribute to our mission of becoming the go-to car-changing destination.
Showcase Your Data Skills: Since we're all about data-driven insights, make sure to highlight your experience with performance metrics and analytics tools. We want to see how you've used data to optimise campaigns and drive growth in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our high-performing team!
How to prepare for a job interview at Carwow Group
✨Know Your Stuff
Before the interview, dive deep into Carwow's mission and recent achievements. Understand their B2B marketing strategies and how they align with their growth objectives. This will show that you're genuinely interested and prepared to contribute.
✨Showcase Your Experience
Be ready to discuss your 5+ years of B2B marketing experience in detail. Highlight specific campaigns you've led, focusing on your strategic thinking and data-driven insights. Use examples that demonstrate your ability to balance brand-building with pipeline generation.
✨Prepare for Collaboration Questions
Since the role involves working closely with commercial and product teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you manage stakeholders and drive cross-functional projects to success.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company. Inquire about their future B2B marketing initiatives or how they measure campaign impact. This shows your enthusiasm and strategic mindset.
