At a Glance
- Tasks: Lead exciting digital advertising campaigns and optimise ad tech for top automotive brands.
- Company: Join a rapidly growing automotive tech company transforming how people buy and sell cars.
- Benefits: Enjoy hybrid working, competitive salary, generous leave, and wellness support.
- Other info: Be part of a diverse team with excellent growth opportunities and regular social events.
- Why this job: Make a real impact in a fast-paced environment while advancing your career in ad tech.
- Qualifications: Experience in digital advertising and strong analytical skills are essential.
The predicted salary is between 49500 - 60500 £ per year.
OUR MISSION
To become the car-changing destination of choice.
By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe.
Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of Auto Express and Evo magazines - doubling our audience overnight.
Together we now have one of the biggest You Tube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
CAMPAIGN OPERATIONS @ CARWOW
The Campaign Operations team sits at the heart of Carwow’s OEM and Media business.
We turn ambitious commercial ideas into high-quality digital advertising campaigns that deliver strong results for our clients and meaningful revenue for Carwow.
We work closely with Sales, Product, Data, Marketing, Engineering, editorial and external partners to deliver campaigns across Carwow’s automotive media portfolio.
Our mission is to make campaign delivery accurate, efficient and scalable while continuously improving how we work through better processes, technology and innovation.
YOUR MISSION
As a Senior Campaign Operations Manager, your role will be split roughly equally between two areas: campaign delivery, and ad tech.
Campaign delivery (around 50%): You’ll own the delivery and optimisation of client advertising campaigns across Carwow Studio brands and Carwow.
You’ll make sure campaigns launch accurately, perform against their KPIs and give clients an excellent experience after the sale.
Ad tech and data (around 50%): You’ll be the team’s go-to expert for our advertising technology and campaign data.
You’ll lead the troubleshooting of ad serving, creative rendering, tracking and data discrepancy issues.
You’ll also maintain and improve our ad tech setup and the data flows that power our reporting.
Working with Product, Engineering and Data teams, you’ll help develop and integrate new tools, features and automated reporting.
Success in this role means consistently delivering high-quality campaigns while building a reliable, efficient and scalable ad tech and data foundation for Campaign Operations.
The role offers a clear path to progress to IC4 Campaign Operations Specialist.
WHAT YOU'LL DO
- Campaign delivery
- Own the end-to-end delivery of advertising campaigns across channels, from planning and setup through to optimisation, reporting and post-campaign analysis.
- Ensure campaigns are implemented accurately, launched on time and delivered in line with agreed objectives and KPIs.
- Monitor performance and lead optimisation with internal teams and clients to meet and exceed campaign KPIs.
- Act as the primary point of contact for clients after the sale, covering campaign performance and technical questions.
- Produce high-quality reports and post-campaign analysis decks, and present findings and recommendations to internal stakeholders and clients.
- Identify commercial opportunities, such as upweights, extensions and optimisations, that deliver additional value for clients and Carwow.
- Ad tech and data
- Proactively troubleshoot technical issues across ad serving platforms, creative rendering, campaign tracking and data, minimising delivery and revenue risk.
- Lead ad tech projects, including implementing new tools, resolving ad server and reporting discrepancies and managing technical integrations.
- Maintain and improve our ad tech setup and the data flows behind campaign reporting, ensuring accuracy across internal and third-party sources.
- Partner with Product, Engineering and Data teams to develop and integrate new ad tech features, tools and automated reporting.
- Drive the adoption of automation, AI and new technology across Campaign Operations while maintaining strong quality-control standards.
- Continuously review processes to improve efficiency, accuracy and scalability, and share ad tech and data knowledge across the team.
- WHAT YOU'LL NEED
Proven experience managing and delivering digital advertising campaigns within a publisher, media owner, agency or ad tech environment.
- Strong hands-on knowledge of Google Ad Manager, and experience with a range of creative formats including video, display and HTML5.
- Confidence troubleshooting technical issues across ad serving, creative rendering, tracking and reporting data.
- A solid understanding of programmatic advertising, yield management and optimisation techniques.
- Experience leading or contributing to ad tech or data projects, such as implementing new tools, resolving discrepancies or managing technical integrations.
- Strong analytical skills, with the ability to work across multiple data sources and turn campaign data into clear insights and recommendations.
- Excellent organisational skills, with the ability to manage multiple campaigns, projects, stakeholders and deadlines at the same time.
- Strong attention to detail and a commitment to accurate, high-quality work in setup, troubleshooting and reporting.
- Confident communication and stakeholder-management skills, with the ability to explain campaign performance and technical issues clearly to both technical and non-technical audiences.
- A commercially minded, collaborative approach and a genuine interest in improving processes through technology, data, automation and AI.
- BONUS POINTS
- Experience in the automotive, publishing or digital media industry.
- Certifications in Google Ad Manager, Google Ads, programmatic platforms or other ad tech tools.
- Experience with data and reporting tools such as Big Query, SQL, Looker or similar.
- Knowledge of paid social, You Tube, off-site display or demand-generation and lead-generation campaigns.
- Familiarity with platforms such as DV360, Meta Ads Manager, Salesforce, Driftrock or audience-management platforms.
- Previous involvement in process-improvement, automation or AI projects.
- WHY THIS MIGHT NOT BE FOR YOU
Campaign Operations is a fast-paced, high-pressure environment, with responsibility for delivering commercially important campaigns against tight deadlines and changing priorities.
You’ll need to be comfortable managing multiple campaigns, taking ownership and proactively identifying potential issues before they affect delivery.
You’ll also work closely with different teams to find solutions and should be motivated to challenge and improve existing ways of working not simply follow established processes.
- INTERVIEW PROCESS
- Introductory call with our Talent team
- Online interview with the Hiring Manager
- In-person presentation interview
- Values Interview
- WHAT’S IN IT FOR YOU
- Hybrid working (2 days working from home)
- Competitive salary
- Matched pension contributions
• Share options - when we thrive, so do you!
- Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Enhanced holiday package, plus Bank Holidays
- 28 days annual leave
- 1 day for your wedding
- 1 day off when you move house - because moving is hard enough without work!
- For your third year anniversary, get 30 days of annual leave per year
- For your tenth year anniversary, get 35 days of annual leave per year
- Option to buy 3 extra days of holiday per year
- The option to work from abroad up to 4 weeks
- Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- Up to £500/€550 home office allowance for that massage chair you’ve been talking about
- Generous learning and development budget to help you master your craft
- Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
- Refer a friend, get paid. Repeat for infinite money
Diversity and inclusion is an integral part of our culture.
We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position.
We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
Senior Campaign Operations Manager in London employer: Carwow Group
As a People Operations Specialist at our rapidly growing company, you'll be part of a dynamic team that prioritises employee experience and well-being. With a hybrid working model, competitive salary, and generous benefits including enhanced holiday packages and a strong focus on personal development, we foster a supportive and inclusive work culture where your contributions are valued and recognised. Join us in shaping the future of the automotive industry while enjoying unique perks like the option to work from abroad and a dedicated learning budget to help you thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Operations Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carwow Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carwow Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carwow Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carwow Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Campaign Operations Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carwow Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carwow Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carwow Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carwow Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carwow Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carwow Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
