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For Companies At a Glance
- Tasks: Qualify and convert inbound dealer interest in car advertising, making smart commercial decisions.
- Company: Join a leading automotive tech company transforming how people buy and sell cars.
- Benefits: Competitive pay, 28 days holiday, share options, and wellness support.
- Why this job: Be part of a dynamic team shaping the future of car advertising.
- Qualifications: Strong communication skills and ability to make quick decisions under pressure.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've transformed how people buy, sell, advertise and lease cars. What started as a simple reviews site is now one of Europe's largest car-changing destinations. Over 10 million customers have used carwow to buy and sell cars, with £3bn worth of cars bought and £1.8bn listed for sale last year alone. In 2024, we acquired Autovia — creators of Auto Express and evo — doubling our audience overnight. Together, we now operate some of the most influential automotive brands in the world, reaching over 350 million users annually and 1.1bn+ YouTube views.
GYC SALES (USED & NEW CAR ADVERTISING) @ CARWOW
This role sits within GYC (Get Your Car) Advertising, a fast-growing commercial team responsible for scaling Carwow's New and Used Car Advertising products. The two markets are at very different stages:
- New Car Advertising is a mature, high-performing product with strong market fit and limited competition.
- Used Car Advertising is an emerging channel — competitive, fast-moving, and still being proven.
We operate like a startup within a startup: small team, high ownership, evolving products and processes, limited structure by design. As an Inside Sales Executive, you sit at the centre of dealer demand, helping the wider sales team apply the right judgement depending on whether an opportunity sits in a mature or emerging motion.
YOUR MISSION
Your mission is to assess, qualify, and convert inbound dealer interest across New and Used Car Advertising, making smart commercial decisions quickly and ensuring the right opportunities move forward. This role is not about cold prospecting or owning long, complex sales cycles. It's about clarity, judgement, and credibility: knowing when to convert, knowing when to elevate, knowing when to stop.
KEY RESPONSIBILITIES
- Handle inbound dealer demand (New & Used)
- Respond to inbound enquiries from automotive retailers
- Understand intent, urgency, and commercial fit
- Decide the right next step: convert, book, nurture, or disqualify
- Convert free → paid
- Support co-funded campaigns
- Position paid solutions clearly and credibly
- Convert low-complexity opportunities or pass up-market cleanly
- Qualify for the sales team
- Run structured qualification conversations
- Book high-quality meetings only
- Protect BDM time by filtering noise early
- Support pipeline quality
- Maintain clean CRM notes and clear handovers
- Ensure expectations are set before escalation
- Reduce churn risk before deals reach the field
- Learn and improve
- Share feedback with Sales, Marketing, and Product
- Improve qualification quality over time
- Continuously sharpen your commercial judgement
KEY REQUIREMENTS
- Clear, concise communicator
- Comfortable asking questions — and using silence
- Able to say no or not yet without hesitation
- Strong sense of credibility and trust with customers
- Comfortable making decisions under time pressure
- Organised, structured, and confident using CRM systems
BONUS POINTS
- Experience in inside sales, account support, or customer-facing commercial roles
- Exposure to automotive, marketplaces, or performance-led products
- Experience handling inbound demand or co-funded campaigns
WHY THIS MIGHT NOT BE FOR YOU
If you want to be a "hunter" or work only on outbound. If you prefer pitching over qualifying. If you're uncomfortable saying no. If you only enjoy selling fully mature products.
FINAL NOTE
This role is ideal for someone who wants to be commercially sharp, trusted internally, and credible with customers, while operating across both a mature and an emerging advertising product. If that excites you, we'd love to talk.
INTERVIEW PROCESS
Talent Screen (20–30 min)
Hiring Manager Interview (45–60 min)
Skills Interview (60 min)
Values & Ways of Working Interview (30–45 min)
Reference Check
WHAT'S IN IT FOR YOU
Competitive compensation package
28 days' holiday + bank holidays (up to 35 with service)
Share options
Pension via Royal London (up to 5% company contribution)
Vitality private healthcare
Life assurance (4x salary)
Monthly wellbeing coaching with Spill
Inclusive parental leave policies
Bubble childcare support & discounted nanny fees
Work-from-abroad scheme
Generous learning & development budget
£500 / €550 home office budget
Diversity and inclusion are integral to our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply. We make recruiting decisions based on experience, skills, and potential, and treat all applicants fairly and equally.
Inbound BDR in London employer: Carwow Group
Contact Detail:
Carwow Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Inbound BDR in London
✨Tip Number 1
Get to know the company inside out! Research carwow's mission, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your communication skills! Since this role is all about clarity and judgement, try role-playing with a friend or using mock interviews to get comfortable with asking questions and making decisions under pressure.
✨Tip Number 3
Be ready to showcase your credibility! Think of examples from your past experiences where you've built trust with customers or made smart commercial decisions. This will help you stand out during the interview process.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the carwow team and ready to dive into the exciting world of automotive advertising.
We think you need these skills to ace Inbound BDR in London
Some tips for your application 🫡
Be Clear and Concise: When you're writing your application, keep it straightforward. We want to see your communication skills shine through, so avoid fluff and get straight to the point. Remember, clarity is key!
Show Your Understanding of the Role: Make sure to highlight how your skills align with the responsibilities of the Inbound BDR position. We love seeing candidates who understand what we do and can articulate how they fit into our mission.
Tailor Your Application: Don’t just send a generic application! Take the time to customise your CV and cover letter for this role. We appreciate when applicants show they've done their homework on us and the automotive industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Carwow Group
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and products. Understand how Carwow operates in both new and used car advertising. This knowledge will help you demonstrate your interest and show that you’re ready to contribute from day one.
✨Practice Your Communication Skills
As an Inbound BDR, clear and concise communication is key. Practice articulating your thoughts and responses to common interview questions. Use role-play scenarios to get comfortable with asking questions and handling objections, as this will be crucial in your role.
✨Showcase Your Decision-Making Ability
Be prepared to discuss situations where you had to make quick decisions under pressure. Highlight your ability to assess opportunities and know when to convert or disqualify leads. This will demonstrate your commercial judgement, which is vital for the position.
✨Emphasise Your Organisational Skills
Since the role involves maintaining clean CRM notes and ensuring smooth handovers, share examples of how you’ve successfully managed multiple tasks or projects in the past. This will reassure the interviewers of your ability to stay organised in a fast-paced environment.
