Head of Product - Retail Media

OUR MISSION

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe – over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. And we’re a long way from done!

YOUR MISSION

This role is central to our ambitious media revenue growth targets with it leading the development of and optimisation of innovative advertising products and platforms.

Success will see us delivering scalable and impactful ad solutions including native retail media products, Sponsored Ads, and Media Placements, whilst striking the perfect balance between revenue growth and delivering an exceptional user and partner experience.

KEY RESPONSIBILITIES

• Ad Product strategy: Define the vision and roadmap for advertising products, such native retail media ad products as well as Sponsored Ads and Media Placements, ensuring alignment with company objectives and customer needs.

• Revenue growth: Develop and implement new products and advertising to drive OEM and Carwow Studios’ revenue growth, delivering scalable and high-performing media offerings.

• Platform optimisation: Work closely with engineering teams to improve targeting precision, and ensure accurate performance measurement.

• Stakeholder collaboration: Partner with Commercial, Marketing, and Analytics teams to ensure ad products meet market demands, provide measurable value, and exceed client expectations.

• Data-driven insights: Use analytics and performance data to optimize ad products and uncover new opportunities for monetization.

• Regulatory compliance and Market Innovation: Ensure all advertising products comply with privacy regulations, marketplace policies, and industry standards. Actively monitor developments in the retail media sector and adjacent industries to identify trends, innovations, and opportunities. Leverage these insights to influence the development of new, category-specific products that drive growth and competitive advantage.

KEY REQUIREMENTS

• Proven expertise: Significant experience in a similar role within a marketplace or tech company, managing multiple advertising products across various platforms.

• Customer-First Mindset: Strong orientation towards understanding and delivering value for OEMs, agencies, and other stakeholders, ensuring customer needs drive product development and strategies.

• Agility and speed: Ability to assess the current landscape, identify opportunities, and execute quickly and effectively to deliver results.

• Collaboration and cross-functionality: A team player who thrives in a collaborative environment, building strong relationships across cross-functional teams to drive alignment and success.

• Growth-oriented and analytical: Demonstrates a growth mindset with a data-driven approach, using insights and analysis to inform decision-making and continuously improve outcomes.

• Strategic and hands-On: Combines a strategic vision with a hands-on approach, delivering impactful solutions and tangible outcomes.

• Outcome-oriented: Proven track record of driving measurable revenue growth through innovative, customer-centric solutions.

INTERVIEW PROCESS

• Talent Screen

• Hiring Manager Interview

• Case Study

• Peer/Stakeholder Interview

WHAT’S IN IT FOR YOU

• Hybrid working- 3 days in our London office

• Competitive salary to fund that dream holiday to Bali

• Matched pension contributions for a peaceful retirement

• Share options – when we thrive, so do you!

• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers

• Life Assurance for (even more) peace of mind

• Monthly coaching sessions with Spill – our mental wellbeing partner

• Enhanced holiday package, plus Bank Holidays

• 28 days annual leave

• 1 day for your wedding

• 1 day off when you move house – because moving is hard enough without work!

• For your third year anniversary, get 30 days of annual leave per year

• For your tenth year anniversary, get 35 days of annual leave per year

• Option to buy 3 extra days of holiday per year

• Work from abroad for a month

• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies

• Bubble childcare support and discounted nanny fees for little ones

• The latest tech (Macbook or Surface) to power your gif-sending talents

• Up to £500/€550 home office allowance for that massage chair you’ve been talking about

• Generous learning and development budget to help you master your craft

• Regular social events: tech lunches, coffee with the exec sessions, lunch & learns, book clubs, social events/anything else you pester us for

• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

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