At a Glance
- Tasks: Manage and create engaging email campaigns to connect with car enthusiasts.
- Company: Join the award-winning Carwow Group, a leader in the automotive industry.
- Benefits: Enjoy hybrid working, competitive salary, and generous holiday allowances.
- Other info: Diverse and inclusive culture with excellent growth opportunities.
- Why this job: Be part of a dynamic team revolutionising car-changing experiences for millions.
- Qualifications: Some experience in email marketing platforms and a keen eye for detail.
The predicted salary is between 29700 - 36300 £ per year.
THE CARWOW GROUP
Carwow Group is driven by a passion for getting people into cars.
But not just any car, the right car.
That's why we are building the go-to destination for car-changing.
Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception.
Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight.
Together we now have one of the biggest You Tube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
WHY JOIN US?
We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for!
We recently raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of Linked In and Shopify) to accelerate our growth plans!
As pioneers, we're always driving for new territory and positive change, so our work as a group is never done.
Where others see difficulty, it's our responsibility to see possibility - building new experiences, launching new titles and listening to drivers.
Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).
Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!
THE ROLE
As a CRM Marketing Executive within the Customer and Marketing team at Carwow, you will play a key role in communicating to our users about changing their car.
Email and Push are pivotal channels for communicating with our users and you will be responsible for managing campaigns from brief through to delivery.
Working alongside the CRM Marketing Manager/Senior Manager, you will work closely with the commercial and marketing teams.
- WHAT YOU’LL DO
- Traffic email campaigns through Carwow, making sure that campaigns are briefed on time, correct assets have been provided, and sign off is given ahead of campaign deployment
- Managing the email campaign calendar, populating new briefs and updating statuses
- Building email templates using a drag and drop editor in Iterable
- Creating dynamic content and A/B tests to maximise personalisation and performance.
- Building customer segments in Iterable, including managing exclusions
- QA of email campaigns to ensure 100% accuracy of spelling and grammar, URLs and targeting
- Reporting on key performance metrics back to the business
- Assisting with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine)
- WHAT YOU'LL NEED
- Some hands-on experience building email campaigns in a marketing platform (e. g.
Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp) — you don't need to be an expert, but you've actually built and sent campaigns before
- A fast learner - comfortable picking up new tools and processes quickly with minimal hand-holding
- Sharp attention to detail
- Strong written English - you'll be reviewing copy and content
- Comfortable working with data at a basic level (segments, exclusions, reporting)
- BONUS POINTS
- Experience with Iterable specifically
- Exposure to A/B testing or personalisation in a CRM/email context
- Experience with Mobile Push as a marketing channel
- Experience with AI tools like Claude, Chat GPT, Gemini
- Experience in the publishing / subscriptions industries
- INTERVIEW PROCESS
- Introductory call with our Talent team
- Online interview with the Hiring Manager
- Values Interview
- WHAT'S IN IT FOR YOU
- Hybrid working (2 days working from home)
- Competitive salary
- Matched pension contributions
• Share options - when we thrive, so do you!
- Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Enhanced holiday package, plus Bank Holidays
- 28 days annual leave
- 1 day for your wedding
- 1 day off when you move house - because moving is hard enough without work!
- For your third year anniversary, get 30 days of annual leave per year
- For your tenth year anniversary, get 35 days of annual leave per year
- Option to buy 3 extra days of holiday per year
- The option to work from abroad up to 4 weeks
- Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- Up to £500/€550 home office allowance for that massage chair you've been talking about
- Generous learning and development budget to help you master your craft
- Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
- Refer a friend, get paid. Repeat for infinite money
Diversity and inclusion is an integral part of our culture.
We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position.
We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
#J-18808-Ljbffr
CRM Executive employer: Carwow Group
As a People Operations Specialist at our rapidly growing company, you'll be part of a dynamic team that prioritises employee experience and well-being. With a hybrid working model, competitive salary, and generous benefits including enhanced holiday packages and a strong focus on personal development, we foster a supportive and inclusive work culture where your contributions are valued and recognised. Join us in shaping the future of the automotive industry while enjoying unique perks like the option to work from abroad and a dedicated learning budget to help you thrive.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carwow Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carwow Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carwow Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carwow Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carwow Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carwow Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carwow Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carwow Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carwow Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carwow Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
