At a Glance
- Tasks: Support brand delivery across all channels and create engaging marketing content.
- Company: Join Cartwright & Butler, a leading British brand for teatime luxuries.
- Benefits: Enjoy 22 days' leave, 50% staff discount, and personal development support.
- Other info: Work in a fast-paced environment with delicious treats always available.
- Why this job: Be part of a creative team that brings a beloved brand to life.
- Qualifications: Outgoing, creative, and organised with strong social media skills.
The predicted salary is between 30000 - 40000 £ per year.
As the Brand & Marketing Executive at Cartwright & Butler, you will play an important role in supporting our mission to be the go‑to British brand for teatime luxuries and seriously delicious gifts and treats. You will support the delivery of the Cartwright & Butler brand across all channels, ensuring the consistent execution of campaigns, content, retail activations and brand communications. Working closely with the Head of Marketing, Digital Marketing Executive, sales teams and external partners, you will help bring the brand to life across digital, retail, PR and customer‑facing touchpoints.
Primary Purpose of Position
- Support the delivery of Cartwright & Butler's brand across all channels, ensuring consistent application of the brand identity across digital, retail and product touchpoints.
- Support the development, rollout and implementation of brand guidelines to ensure a consistent brand presence in‑market.
- Create and coordinate marketing content across digital, retail, email and social media channels.
- Support the planning and execution of marketing campaigns across key business channels.
- Assist with the development of marketing materials including brochures, presentations, campaign assets and retail activation materials.
- Support insight‑led marketing decisions through market research, consumer trend monitoring and campaign performance reporting.
Brand Execution & Consistency
- Ensure consistent application of brand identity across all marketing channels, including digital, retail and product touchpoints.
- Support the development, rollout and implementation of brand guidelines.
- Create and coordinate marketing content across digital and retail channels.
- Support development of marketing materials such as brochures, presentations and campaign assets.
Retail & Channel Activation
- Support the planning and execution of marketing campaigns across key channels.
- Manage social media channels, including content planning, scheduling and copywriting.
- Create and coordinate marketing content across digital, retail and email channels.
- Support the development of marketing materials such as brochures, presentations and campaign assets.
PR & Influencer Coordination
- Support campaign‑led PR and influencer activity.
- Coordinate content, gifting and communication with external partners.
- Assist in identifying opportunities to increase brand visibility and engagement.
Consumer Insights & Market Research
- Monitor market trends and consumer behavioural trends.
- Support customer and consumer research activities.
- Feed insights into campaign planning and brand development.
Performance Reporting
- Track and report on brand and campaign performance metrics, including engagement, reach and campaign impact, in collaboration with the Digital Marketing Executive.
- Analyse performance to identify trends and areas for improvement.
- Support development of reporting to measure the effectiveness of marketing activity.
Key Relationships
- Head of Marketing
- Digital Marketing Executive
- Sales Team
- External agencies, including creative, PR, media and production partners
Key Performance Indicators
- Consistent application of brand identity across digital, retail, product and campaign touchpoints.
- Successful delivery of marketing content and campaign assets in line with agreed timelines.
- Growth in brand visibility, engagement, reach and social media performance.
- Effective support of PR, influencer and retail activation activity.
- Contribution of consumer and market insights into campaign planning and brand development.
- Clear and timely reporting on campaign performance and marketing effectiveness.
The Successful Candidate
- Outgoing, confident and proactive, with a self‑starting approach to work.
- Creative, with strong written, visual and communication skills.
- Highly organised, with strong attention to detail.
- Actively engaged with social media, with a strong understanding of current trends across platforms including Meta, TikTok and other relevant channels.
- Commercially aware, with an interest in brand development, consumer behaviour and market trends.
- Able to manage multiple projects and work at pace in a fast‑moving environment.
- Collaborative and confident working with internal teams and external partners.
- Positive, enthusiastic and willing to take ownership of projects from idea through to execution.
Other Incentives
- 22 days' annual leave plus a long service award.
- Holiday buy and sell scheme.
- Staff discount: 50% off website.
- Personal development support and encouragement to explore training opportunities.
- Biscuits, chocolate, fudge, cakes on tap.
Brand & Marketing Executive in Gilberdyke employer: Cartwright & Butler
At Cartwright & Butler, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Brand & Marketing Executive, you will enjoy generous benefits such as 22 days' annual leave, a holiday buy and sell scheme, and a remarkable 50% staff discount on our delightful products. With a strong emphasis on personal development and training opportunities, you'll have the chance to grow your career while indulging in our delicious treats in a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Marketing Executive in Gilberdyke
✨Tip Number 1
Get to know the brand inside out! Dive into Cartwright & Butler's history, values, and products. This way, when you chat with them, you can show off your passion and understanding of what makes their brand tick.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Showcase your creativity! Prepare a mini marketing campaign or content ideas tailored for Cartwright & Butler. Presenting your own concepts can really make you stand out during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Brand & Marketing Executive in Gilberdyke
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your love for the Cartwright & Butler brand shine through! Share why you’re excited about our mission and how you can contribute to making us the go-to British brand for teatime luxuries.
Tailor Your Content:Make sure to customise your application to highlight your relevant experience in marketing and brand execution. Use examples that demonstrate your skills in creating engaging content and managing campaigns across various channels.
Be Creative and Clear:We’re looking for someone with strong written communication skills, so make your application stand out! Use a clear structure, and don’t be afraid to show off your creativity in how you present your ideas and experiences.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Cartwright & Butler.
How to prepare for a job interview at Cartwright & Butler
✨Know the Brand Inside Out
Before your interview, dive deep into Cartwright & Butler's brand values, products, and recent campaigns. Understanding their mission to be the go-to British brand for teatime luxuries will help you align your answers with their goals.
✨Showcase Your Creativity
As a Brand & Marketing Executive, creativity is key! Prepare examples of past marketing campaigns or content you've created. Be ready to discuss how you can bring fresh ideas to their digital and retail channels.
✨Be Data-Driven
Familiarise yourself with performance metrics and how they impact marketing decisions. Be prepared to discuss how you’ve used consumer insights and market research in previous roles to drive successful campaigns.
✨Engage with Social Media Trends
Since the role involves managing social media channels, brush up on current trends across platforms like Meta and TikTok. Share your thoughts on what works well and how you can leverage these trends for Cartwright & Butler’s brand visibility.
