Public Relations Specialist

An exciting opportunity to join a leading US law firm! This is an interesting and multi-faceted role spanning multiple legal practices and requiring the ability to deliver a broad range of public relations activities.

Key Responsibilities

• Identifying suitable profile opportunities in target media, spanning national, broadcast, practice group trade, regional and legal media titles.
• Manage and leverage relationships with target reporters to secure suitable opportunities for partners.
• Scheduling and organising media briefings for partners, including preparing partners for media interviews and advising lawyers on press response techniques.
• Actively generating and seeking story ideas and pitching these to relevant titles to secure positive media coverage.
• Writing press releases, pitches, articles and other communications materials for use with the media.
• Researching, developing and writing story angles to improve newsworthiness of routine firm developments (e.g., office openings, big wins, new partners).

Key Attributes required:

• Public Relations experience within a law firm or an agency partnering with legal clients
• Extensive media contacts
• Excellent communications skills – both written & verbal
• Well organised and someone who delivers what they promise to a consistently high standard of quality
• A supportive team player able to demonstrate experience of building a collaborative environment
• Engaging, enthusiastic, with a willingness to learn