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- Tasks: Lead CRM strategy, optimise data, and drive client engagement in a top law firm.
- Company: Join a leading law firm with a focus on innovation and collaboration.
- Benefits: Flexible working, professional development, and a supportive culture.
- Why this job: Make a real impact on client relationships and business growth.
- Qualifications: Experience in CRM systems, strong analytical skills, and team leadership.
- Other info: Dynamic environment with opportunities for career progression.
The predicted salary is between 36000 - 60000 £ per year.
This CRM Manager role will be joining a leading law firm and will lead the firm's CRM function, driving platform excellence, maximising the value of client intelligence, and embedding CRM into the way our lawyers and partners work. This is a strategic role requiring technical expertise, analytical thinking, and the ability to influence senior stakeholders.
Responsibilities
- Lead the firm's CRM data strategy, aligning with marketing and client objectives.
- Champion InterAction+ optimisation, advanced reporting, and automation to deliver measurable ROI.
- Provide strategic advisory to partners and senior stakeholders on client intelligence and business development opportunities.
- Drive firmwide adoption of CRM, embedding it into pitch preparation, client planning, and cross-practice collaboration.
- Deliver actionable insights through dashboards, reporting, and analytics.
- Manage vendor relationships, budgets, and CRM roadmap development.
- Ensure GDPR compliance, data governance, and high-quality data standards.
- Line manage and mentor the CRM Executive, building team capability and delivering training across the firm.
- Proven experience managing CRM systems in a professional services environment.
- Advanced expertise in InterAction+, including reporting, segmentation, and platform optimisation.
- Track record of driving CRM adoption and demonstrating business development value.
- Experience with email marketing platforms (e.g., Vuture) and CRM integrations.
- Strong knowledge of GDPR and data protection requirements.
- Project management and stakeholder engagement experience at senior level.
- Line management experience with the ability to develop talent and build high-performing teams.
Skills & Attributes
- Passion for CRM-driven marketing and commercial insight.
- Analytical, outcomes-driven, and focused on measurable impact.
- Ability to influence and inspire partners through compelling storytelling and practical examples.
- Exceptional communication skills, translating technical CRM concepts into accessible business value.
- Strategic thinker with problem-solving creativity and resilience in driving behaviour change.
What We Offer
- Flexible working and a strong focus on wellbeing.
- Opportunities for professional development and career progression.
- A collaborative, inclusive culture where individuality is celebrated.
- The chance to make a real impact in shaping how a leading law firm builds and strengthens client relationships.
CRM Manager in London employer: Carter Murray
Contact Detail:
Carter Murray Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the legal and CRM fields. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or network, bring along examples of your work. Whether it’s reports you've created or strategies you've implemented, tangible proof of your expertise can really set you apart.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to firms you admire and express your interest in their CRM roles. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in joining our team. Let’s make it happen together!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with CRM systems, especially InterAction+, and any relevant achievements that showcase your ability to drive adoption and deliver ROI.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about CRM-driven marketing. Share specific examples of how you've influenced senior stakeholders or improved client intelligence in previous roles.
Showcase Your Analytical Skills: Since this role requires analytical thinking, include examples of how you've used data to drive decisions or improve processes. We want to see your ability to turn insights into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Carter Murray
✨Know Your CRM Inside Out
Make sure you’re well-versed in the specifics of CRM systems, especially InterAction+. Brush up on your knowledge of reporting, segmentation, and optimisation techniques. Being able to discuss these in detail will show that you’re not just familiar with the tools but can leverage them for strategic advantage.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in previous roles. Be ready to discuss how you’ve delivered actionable insights through dashboards or analytics. This will demonstrate your analytical thinking and ability to provide measurable ROI, which is crucial for this role.
✨Communicate Like a Pro
Practice translating complex CRM concepts into simple, relatable business value. You’ll need to influence senior stakeholders, so being able to tell a compelling story about your past successes and how they relate to the firm’s objectives will be key. Think about practical examples that highlight your communication skills.
✨Prepare for Stakeholder Engagement
Since this role involves advising partners and senior stakeholders, think about your approach to stakeholder engagement. Prepare to discuss your experience in managing relationships and driving CRM adoption. Highlight any project management experiences that showcase your ability to lead initiatives and inspire change.
