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- Tasks: Lead digital marketing strategies to enhance brand visibility and user engagement.
- Company: Join a top law firm focused on innovation and growth in key sectors.
- Benefits: Enjoy a fixed-term contract with opportunities for professional development and team collaboration.
- Why this job: Make a real impact in a dynamic environment while working with a talented team.
- Qualifications: Proven experience in digital marketing, preferably in legal or professional services.
- Other info: Manage a team and collaborate internationally to optimise digital presence.
The predicted salary is between 36000 - 60000 £ per year.
This Digital Marketing Manager role is positioned in a leading law firm, coming in on a 14-month fixed term contract. In this role you will focus on enhancing the firm's reputation, building strategic relationships, and ultimately, contributing to revenue growth within the firms' core sectors (Technology, Life Sciences, Private Wealth, and Real Estate) and practices (Corporate, Disputes, and IP).
Your Key Responsibilities:
- Strategic Digital Development: Craft and execute comprehensive digital marketing strategies to boost brand profile, website traffic, and user engagement across all online platforms.
- Digital Scope & Innovation: Analyse business drivers, gather technical requirements, and collaborate with fee earners and PSLs to identify opportunities for new web/app content and functionality.
- Team Leadership & Management: Oversee the digital team (including three UK-based Digital Executives) and an external digital agency, ensuring high-quality output and adherence to service level agreements.
- Platform Optimisation: Continuously review and improve our digital estate (website, social media, paid media, newsletters) for usability, readability, and best practices.
- Reach & Engagement: Advise on strategies to maximize reach through SEO, paid search, social media, display ads, and third-party media.
- Social Media Expertise: Guide the firm on best practice social media behavior and expectations, providing tools and guidance to facilitate engagement.
- International Collaboration: Liaise with international jurisdictions to ensure optimal utilization of digital platforms and social channels.
- Performance Analysis & Reporting: Track and measure online performance against KPIs, providing monthly insights and reports.
The successful candidate for the role will have proven digital marketing experience within a legal and/or professional services environment.
Digital Marketing Manager - Websites & SEO employer: Carter Murray
Contact Detail:
Carter Murray Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Websites & SEO
✨Tip Number 1
Familiarise yourself with the legal sector's digital marketing trends. Understanding how law firms operate and what strategies work best in this field will give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Showcase your experience with SEO and analytics tools. Be prepared to discuss specific examples of how you've improved website traffic and engagement in previous roles, as this will demonstrate your capability to meet the firm's goals.
✨Tip Number 3
Network with professionals in the legal marketing space. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals to help you land the job.
✨Tip Number 4
Prepare to discuss your leadership style and team management experiences. Since you'll be overseeing a digital team, having clear examples of how you've successfully led projects and collaborated with others will be crucial.
We think you need these skills to ace Digital Marketing Manager - Websites & SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, particularly in the legal or professional services sector. Emphasise your achievements in SEO, website optimisation, and team leadership.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the law firm's core sectors and practices. Explain how your skills can enhance their reputation and contribute to revenue growth.
Showcase Your Digital Expertise: Include specific examples of successful digital marketing strategies you've implemented in the past. Mention any tools or platforms you are proficient in that are relevant to the role.
Highlight Team Leadership Experience: If you have experience managing teams or collaborating with external agencies, make sure to highlight this. Discuss how you ensure high-quality output and adherence to service level agreements.
How to prepare for a job interview at Carter Murray
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns, especially those related to SEO and website optimisation. Highlight specific metrics that demonstrate your success in enhancing brand profiles and driving user engagement.
✨Understand the Legal Sector
Familiarise yourself with the unique challenges and opportunities within the legal industry. Research the firm’s core sectors and practices to show that you understand their business and can tailor your strategies accordingly.
✨Demonstrate Leadership Skills
Since this role involves overseeing a team, be ready to share examples of how you've successfully managed teams in the past. Discuss your approach to leadership, collaboration, and how you ensure high-quality output from your team.
✨Prepare for Performance Analysis Questions
Expect questions about how you track and measure online performance. Be ready to explain the tools and methodologies you use to analyse KPIs and how you translate data into actionable insights for continuous improvement.
