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- Tasks: Lead digital marketing strategies to enhance brand visibility and user engagement.
- Company: Join a top law firm focused on innovation and growth in key sectors.
- Benefits: Enjoy a fixed-term contract with opportunities for professional development and team collaboration.
- Why this job: Make a real impact in a dynamic environment while working with a talented digital team.
- Qualifications: Proven experience in digital marketing, preferably in legal or professional services.
- Other info: This role offers a chance to work internationally and shape the firm's digital presence.
The predicted salary is between 36000 - 60000 £ per year.
This Digital Marketing Manager role is positioned in a leading law firm, coming in on a 14-month fixed term contract. In this role you will focus on enhancing the firm's reputation, building strategic relationships, and ultimately, contributing to revenue growth within the firms' core sectors (Technology, Life Sciences, Private Wealth, and Real Estate) and practices (Corporate, Disputes, and IP).
Your Key Responsibilities:
- Strategic Digital Development: Craft and execute comprehensive digital marketing strategies to boost brand profile, website traffic, and user engagement across all online platforms.
- Digital Scope & Innovation: Analyse business drivers, gather technical requirements, and collaborate with fee earners and PSLs to identify opportunities for new web/app content and functionality.
- Team Leadership & Management: Oversee the digital team (including three UK-based Digital Executives) and an external digital agency, ensuring high-quality output and adherence to service level agreements.
- Platform Optimisation: Continuously review and improve our digital estate (website, social media, paid media, newsletters) for usability, readability, and best practices.
- Reach & Engagement: Advise on strategies to maximize reach through SEO, paid search, social media, display ads, and third-party media.
- Social Media Expertise: Guide the firm on best practice social media behavior and expectations, providing tools and guidance to facilitate engagement.
- International Collaboration: Liaise with international jurisdictions to ensure optimal utilization of digital platforms and social channels.
- Performance Analysis & Reporting: Track and measure online performance against KPIs, providing monthly insights and reports.
The successful candidate for the role will have proven digital marketing experience within a legal and/or professional services environment.
Digital Marketing Manager - Website and SEO employer: Carter Murray
Contact Detail:
Carter Murray Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Website and SEO
✨Tip Number 1
Familiarise yourself with the legal sector's digital marketing trends. Understanding how law firms operate and what strategies work best in this field will give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Showcase your experience with SEO and analytics tools. Be prepared to discuss specific examples of how you've improved website traffic and engagement metrics in previous roles, as this is crucial for the position.
✨Tip Number 3
Network with professionals in the legal marketing space. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals to help you land the job.
✨Tip Number 4
Prepare to discuss your leadership style and team management experiences. Since you'll be overseeing a digital team, demonstrating your ability to lead and inspire others will be key during the interview process.
We think you need these skills to ace Digital Marketing Manager - Website and SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, particularly in the legal or professional services sector. Emphasise your achievements in SEO, website optimisation, and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the law firm's core sectors and practices. Discuss how your skills can enhance their digital presence and contribute to revenue growth.
Showcase Relevant Projects: Include specific examples of past projects where you successfully implemented digital marketing strategies. Highlight any measurable outcomes, such as increased website traffic or improved engagement metrics.
Demonstrate Analytical Skills: In your application, mention your experience with performance analysis and reporting. Provide examples of how you've tracked KPIs and used data to inform your digital marketing strategies.
How to prepare for a job interview at Carter Murray
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns, especially those related to SEO and website optimisation. Highlight specific metrics and results that demonstrate your impact on brand visibility and user engagement.
✨Understand the Legal Sector
Familiarise yourself with the unique challenges and opportunities within the legal industry. Research the firm’s core sectors and practices to show that you understand their business and can tailor your strategies accordingly.
✨Demonstrate Leadership Skills
Since this role involves overseeing a team, be ready to share examples of how you've successfully managed teams in the past. Discuss your approach to leadership, collaboration, and how you ensure high-quality output from your team.
✨Prepare for Performance Analysis Questions
Expect questions about how you track and measure online performance. Be ready to explain the tools and methodologies you use to analyse KPIs and how you translate data into actionable insights for future strategies.
