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- Tasks: Lead digital marketing strategies to enhance brand visibility and user engagement.
- Company: Join a top law firm focused on innovation and strategic growth.
- Benefits: Enjoy a fixed-term contract with opportunities for professional development and team collaboration.
- Why this job: Make a real impact in a dynamic environment while working with cutting-edge digital tools.
- Qualifications: Proven experience in digital marketing, preferably in legal or professional services.
- Other info: Manage a talented team and collaborate internationally for maximum reach.
The predicted salary is between 36000 - 60000 £ per year.
This Digital Marketing Manager role is positioned in a leading law firm, coming in on a 14-month fixed term contract. In this role you will focus on enhancing the firm's reputation, building strategic relationships, and ultimately, contributing to revenue growth within the firms' core sectors (Technology, Life Sciences, Private Wealth, and Real Estate) and practices (Corporate, Disputes, and IP).
Your Key Responsibilities:
- Strategic Digital Development: Craft and execute comprehensive digital marketing strategies to boost brand profile, website traffic, and user engagement across all online platforms.
- Digital Scope & Innovation: Analyse business drivers, gather technical requirements, and collaborate with fee earners and PSLs to identify opportunities for new web/app content and functionality.
- Team Leadership & Management: Oversee the digital team (including three UK-based Digital Executives) and an external digital agency, ensuring high-quality output and adherence to service level agreements.
- Platform Optimisation: Continuously review and improve our digital estate (website, social media, paid media, newsletters) for usability, readability, and best practices.
- Reach & Engagement: Advise on strategies to maximize reach through SEO, paid search, social media, display ads, and third-party media.
- Social Media Expertise: Guide the firm on best practice social media behavior and expectations, providing tools and guidance to facilitate engagement.
- International Collaboration: Liaise with international jurisdictions to ensure optimal utilization of digital platforms and social channels.
- Performance Analysis & Reporting: Track and measure online performance against KPIs, providing monthly insights and reports.
The successful candidate for the role will have proven digital marketing experience within a legal and/or professional services environment.
Digital Marketing Manager (Web and SEO) employer: Carter Murray
Contact Detail:
Carter Murray Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Web and SEO)
✨Tip Number 1
Familiarise yourself with the legal sector's digital marketing trends. Understanding how law firms operate and what strategies work best in this field will give you an edge when discussing your ideas during interviews.
✨Tip Number 2
Network with professionals in the legal and digital marketing fields. Attend industry events or webinars to connect with potential colleagues and learn about the latest innovations in digital marketing specific to law firms.
✨Tip Number 3
Prepare to discuss specific examples of successful digital marketing campaigns you've led, particularly those that involved SEO and social media strategies. Tailoring your experiences to align with the firm's core sectors will demonstrate your relevance.
✨Tip Number 4
Showcase your leadership skills by preparing to talk about how you've managed teams or collaborated with external agencies in previous roles. Highlighting your ability to drive results through effective team management will be crucial for this position.
We think you need these skills to ace Digital Marketing Manager (Web and SEO)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, particularly in the legal or professional services sector. Emphasise your achievements in SEO, social media management, and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the key responsibilities outlined in the job description. Showcase your strategic thinking and how you can enhance the firm's reputation and revenue growth.
Showcase Relevant Skills: In your application, clearly demonstrate your expertise in digital marketing strategies, performance analysis, and collaboration with teams. Use specific examples to illustrate your success in these areas.
Highlight Leadership Experience: If you have experience managing teams or working with external agencies, make sure to highlight this in your application. Discuss how you ensure high-quality output and adherence to service level agreements.
How to prepare for a job interview at Carter Murray
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns, especially those related to SEO and web optimisation. Highlight specific metrics that demonstrate your success in enhancing brand profiles and driving user engagement.
✨Understand the Legal Sector
Familiarise yourself with the unique challenges and opportunities within the legal industry. Research the firm’s core sectors and practices to show that you understand their business and can tailor your strategies accordingly.
✨Demonstrate Leadership Skills
Since this role involves overseeing a team, be ready to share examples of how you've successfully managed teams in the past. Discuss your approach to leadership, collaboration, and ensuring high-quality output from your team.
✨Prepare for Performance Analysis Questions
Expect questions about how you track and measure online performance. Be ready to explain your experience with KPIs and how you use data to inform your digital marketing strategies and report on their effectiveness.
