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- Tasks: Lead digital marketing strategies to enhance brand reputation and drive engagement.
- Company: Join a top law firm focused on innovation and growth in key sectors.
- Benefits: Enjoy a fixed-term contract with opportunities for professional development and team collaboration.
- Why this job: Make a real impact in a dynamic environment while working with a talented digital team.
- Qualifications: Proven experience in digital marketing, preferably in legal or professional services.
- Other info: This role includes managing a team and collaborating internationally.
The predicted salary is between 36000 - 60000 £ per year.
This role is positioned in a leading law firm, coming in on a 14-month fixed term contract. In this role you will focus on enhancing the firm's reputation, building strategic relationships, and ultimately, contributing to revenue growth within the firms' core sectors (Technology, Life Sciences, Private Wealth, and Real Estate) and practices (Corporate, Disputes, and IP).
Your Key Responsibilities:
- Strategic Digital Development: Craft and execute comprehensive digital marketing strategies to boost brand profile, website traffic, and user engagement across all online platforms.
- Digital Scope & Innovation: Analyse business drivers, gather technical requirements, and collaborate with fee earners and PSLs to identify opportunities for new web/app content and functionality.
- Team Leadership & Management: Oversee the digital team (including three UK-based Digital Executives) and an external digital agency, ensuring high-quality output and adherence to service level agreements.
- Platform Optimisation: Continuously review and improve our digital estate (website, social media, paid media, newsletters) for usability, readability, and best practices.
- Reach & Engagement: Advise on strategies to maximize reach through SEO, paid search, social media, display ads, and third-party media.
- Social Media Expertise: Guide the firm on best practice social media behavior and expectations, providing tools and guidance to facilitate engagement.
- International Collaboration: Liaise with international jurisdictions to ensure optimal utilization of digital platforms and social channels.
- Performance Analysis & Reporting: Track and measure online performance against KPIs, providing monthly insights and reports.
The successful candidate for the role will have proven digital marketing experience within a legal and/or professional services environment.
Digital Marketing Executive SEO or Web employer: Carter Murray
Contact Detail:
Carter Murray Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive SEO or Web
✨Tip Number 1
Familiarise yourself with the legal sector's digital marketing trends. Understanding how law firms operate and what strategies work best in this field will give you an edge during interviews.
✨Tip Number 2
Showcase your experience with SEO and web analytics tools. Be prepared to discuss specific campaigns you've worked on and the results achieved, as this role heavily focuses on performance analysis.
✨Tip Number 3
Network with professionals in the legal and digital marketing fields. Attend relevant events or webinars to make connections that could provide insights or referrals for this position.
✨Tip Number 4
Prepare to discuss your leadership style and experience managing teams. This role involves overseeing a digital team, so demonstrating your ability to lead and inspire others will be crucial.
We think you need these skills to ace Digital Marketing Executive SEO or Web
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, particularly in SEO and web management. Emphasise any previous roles in legal or professional services environments to align with the firm's needs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the law firm's core sectors and practices. Discuss how your skills can enhance their reputation and contribute to revenue growth, referencing specific strategies you would implement.
Showcase Your Digital Skills: In your application, provide examples of successful digital marketing campaigns you've led, particularly those involving SEO, social media, and performance analysis. Use metrics to demonstrate your impact.
Highlight Leadership Experience: If you have experience managing teams or collaborating with external agencies, make sure to include this in your application. Discuss how you ensure high-quality output and adherence to service level agreements.
How to prepare for a job interview at Carter Murray
✨Showcase Your Digital Marketing Experience
Make sure to highlight your previous digital marketing roles, especially those within legal or professional services. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to contribute to the firm's revenue growth.
✨Understand the Firm's Core Sectors
Research the firm's key sectors such as Technology, Life Sciences, Private Wealth, and Real Estate. Tailor your responses to show how your skills can enhance their reputation and drive engagement in these areas.
✨Prepare for Team Leadership Questions
Since the role involves overseeing a digital team, be ready to discuss your leadership style and experiences. Share examples of how you've successfully managed teams and collaborated with external agencies to achieve high-quality outputs.
✨Demonstrate Your Analytical Skills
The role requires performance analysis and reporting against KPIs. Prepare to discuss how you track and measure online performance, and be ready to provide insights on how you've used data to inform your digital strategies in the past.
