CRM Manager

A leading international law firm with a strong sector focus is seeking an experienced CRM Manager to join its global Marketing & Business Development function. The firm operates across multiple regions and is committed to delivering data‑driven, insight‑led client development. This role sits within a highly collaborative team that supports partners, fee‑earners and BD professionals worldwide, ensuring the firm’s CRM systems, processes and data underpin effective business development and client relationship management.

Key Responsibilities

• Lead the development and delivery of the firmwide CRM strategy in partnership with senior leadership.
• Oversee day‑to‑day management, optimisation and enhancement of InterAction and Vuture.
• Ensure high‑quality CRM data, strong governance and compliance with global data‑protection standards.
• Produce dashboards, insights and reporting to support BD, client development and strategic planning.
• Support global key client programmes through relationship mapping, intelligence and accurate data stewardship.
• Drive CRM adoption across international offices through training, engagement and change‑management initiatives.
• Manage and develop CRM team members, ensuring consistent standards and performance.
• Lead CRM onboarding for new offices, laterals and acquisitions, ensuring global alignment.

Key Requirements

• Significant CRM management experience within an international law firm or professional services environment.
• Strong expertise in InterAction and Vuture, including upgrades, integrations and user support.
• Excellent stakeholder‑management skills, with the ability to influence senior lawyers and BD teams.
• Strong understanding of data governance, GDPR/PECR compliance and CRM best practice.
• A proactive, collaborative approach with strong communication, analytical and organisational skills.