Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing for Carta's fund administration in Europe and shape market strategies.
- Company: Join Carta, a leading software company transforming private capital markets.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with ambitious plans for growth and innovation.
- Why this job: Make a real impact in the fintech space while working with innovative teams.
- Qualifications: 5-8 years in B2B product marketing, especially in SaaS fintech or private markets.
The predicted salary is between 70000 - 90000 £ per year.
The Company You’ll Join
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end-to-end ERP platform for private markets.
The Problems You’ll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As the Product Marketing Manager for Carta in Europe, focused on our fund administration products, you’ll work to:
- Own the European Market Narrative: Lead the company’s understanding of the UK/European market, serving as the definitive expert on local competitors, buyer behaviours, and regulatory nuances.
- Architect Regional GTM Strategy: Design and orchestrate comprehensive GTM strategies for the European market, ensuring new launches achieve deep market penetration and support aggressive pipeline and revenue targets.
- Influence the Global Roadmap: Triangulate insights from local Sales, CSMs, and primary research to credibly advocate for product features that solve critical European-specific needs.
- Scale Global Innovation: Act as the primary strategic partner to the UK Business Unit, orchestrating the regional rollout of US-based product innovation.
- Establish Regional Credibility: Translate complex technical product details into emotional, value-driven narratives that differentiate Carta in the European competitive landscape.
- Define Cross-Functional Enablement: Create a consistent, visible engagement model that equips UK sales and delivery teams with the high-altitude narratives and technical depth needed to win upmarket.
- Drive Product Adoption & Impact: Define clear success metrics for product acquisition and retention.
The Team You’ll Work With
You’ll be joining our London-based marketing team who are responsible for growing the Carta brand across Europe. We're a small but active team who support a range of stakeholders across the business. We love sharing the Carta story and we're always challenging ourselves with finding new ways to achieve our goals. The team reports up into the UK business unit, but we work closely with the US marketing team on global campaigns and we have the benefit of being able to get support on everything from paid campaigns, design, content and web projects. We have some ambitious plans as we grow our offering in the coming years, making it the perfect time to join if you're passionate about experimenting, learning and pushing boundaries.
About You
Hard Requirements
- 5-8 years of experience in B2B product marketing, with a specific focus on SaaS fintech or private markets (Venture Capital or Private Equity).
- Enterprise experience: Proven track record of marketing complex products to sophisticated, upmarket personas (e.g., CFOs or General Partners).
- Technical Mastery: The tenacity to quickly become a domain expert who can understand technical product details at a deep level and translate them into value-driven stories.
- Influential Leadership: Demonstrated success in influencing senior stakeholders (Product, Sales, and Delivery) to align on regional priorities and GTM execution.
- Exceptional Communication: A deep-seated obsession with customer storytelling; you can translate product details into emotional narratives that differentiate a brand in a competitive landscape.
Scale-Tippers (Nice to Haves)
- Building from the Ground Up: Experience building a PMM function or regional strategy with minimal day-to-day oversight.
- AI Experimentation: A predisposition toward experimenting with AI tools to automate routine workflows and uncover deeper market insights.
Disclosures: We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Senior Product Marketing Manager employer: Carta
Contact Detail:
Carta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Senior Product Marketing Manager role at Carta.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your knowledge of the European market and your experience with B2B product marketing. We want to see how you can bring value to Carta's mission.
✨Tip Number 3
Prepare for interviews by researching Carta’s products and competitors. Understand the challenges faced by CFOs and General Partners in the private equity space. This will help you craft compelling narratives that resonate with the team during your interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Carta family and contributing to our exciting journey in the private markets.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Carta's mission and values, especially focusing on the European market narrative.
Showcase Your Experience: Highlight your B2B product marketing experience, especially in SaaS fintech or private markets. Use specific examples that demonstrate your ability to influence senior stakeholders and craft compelling narratives.
Be Clear and Concise: Keep your application straightforward and to the point. Avoid jargon where possible and make sure your key achievements stand out. We want to see your impact without wading through fluff!
Apply Through Our Website: Make sure to submit your application through our official website. This helps us keep track of all applications and ensures you’re considered for the role. Plus, it’s the best way to show your enthusiasm for joining our team!
How to prepare for a job interview at Carta
✨Know Your Market Inside Out
Before the interview, dive deep into the UK and European market landscape. Understand local competitors, buyer behaviours, and regulatory nuances. This knowledge will not only impress your interviewers but also show that you can own the European market narrative.
✨Craft a Compelling GTM Strategy
Be prepared to discuss how you would design and orchestrate a go-to-market strategy for Carta's fund administration products. Think about specific tactics that could achieve market penetration and support revenue targets. Having a clear plan will demonstrate your strategic thinking.
✨Translate Tech into Value
Practice explaining complex technical product details in simple, emotional narratives. You’ll need to differentiate Carta in a competitive landscape, so think of examples where you've successfully communicated value to sophisticated personas like CFOs or General Partners.
✨Showcase Your Influential Leadership
Prepare to share examples of how you've influenced senior stakeholders in previous roles. Highlight your ability to align teams on regional priorities and go-to-market execution. This will showcase your leadership skills and your fit for the role.