At a Glance
- Tasks: Lead innovative marketing campaigns to establish Carta Law as a category leader.
- Company: Join Carta, a trailblazer in private market software with a vibrant culture.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving change in private capital markets.
- Why this job: Make a real impact in the legal tech space while collaborating with top industry professionals.
- Qualifications: 6+ years in demand generation or marketing roles, preferably in fintech or SaaS.
The predicted salary is between 60000 - 80000 € per year.
The Company You’ll Join
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end-to-end ERP platform for private markets.
The Problems You’ll Solve
Carta Law represents a unique opportunity: we're establishing a category and shifting how private capital firms think about legal and compliance operations. As a Demand Generation Marketing Manager focused on Carta Law, you'll build the campaigns and positioning that establish Carta Law as the category leader—driving awareness, pipeline, and revenue growth among our target buyers.
You will work to:
- Demand Generation Strategy and Management: Collaborate closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise PE and VC firms—driving awareness, pipeline, and revenue growth. Coordinate cross-functional efforts to ensure seamless execution of demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging. Develop robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs). Work resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among General Counsels. Maintain strong internal stakeholder relationships and ensure responsive communication to drive alignment and address input, feedback, and requests relating to lead generation and conversion.
- Marketing Communications and Enablement: Partner with Carta sales, product, and customer advisory teams to deeply understand the decision journeys, pain points, and informational needs of our target audiences, informing content development and campaign design. Collaborate with content and customer marketing to produce mid- to bottom-funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to customer needs and Carta’s value proposition. Surface and share impactful customer stories and pipeline deals to derive insights, demonstrate value, and drive replication of effective demand gen tactics. Work with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points for ICP-focused campaigns. Interface with the social and content marketing teams to activate compelling content on LinkedIn, Twitter, and other networks, amplifying reach and engagement among target audiences. Partner with product marketing to evolve tailored messaging and positioning as new product features and Carta Law-specific solutions are launched. Coordinate with communications and PR to ensure a consistent story and support for major news, campaigns, launches, and thought leadership. Articulate Carta Law's differentiation as an AI-native legal services platform that delivers speed, compliance, and cost efficiency at a fraction of traditional law firm rates—translating this value proposition into messaging that resonates with GPs and fund operations teams.
- Events and Field Marketing: Partner with Events team to develop and execute geo-targeted campaigns and networking opportunities in key hubs (e.g., New York, San Francisco, London), aligning content, speakers, and topics to Carta Law’s target customer’s interests. Identify and recruit top industry voices and Carta executives for event speaking engagements to strengthen credibility and thought leadership. Drive event promotion, registration, and follow-up activities with an eye on pipeline acceleration and maximizing engagement. Collaborate with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities.
The Team You’ll Work With
You’ll be joining our Integrated Marketing team, reporting directly to the Director of Demand Generation and Field Marketing. The Carta marketing team plays a vital role in our growth across all products, audiences and sectors.
About You
- Exceptional relationship management skills with internal stakeholders and executive leaders, especially across GTM teams (Sales, Product, Customer Success, Marketing, etc.).
- Maturity and strategic acumen to independently drive high-impact demand generation programs targeting sophisticated GC audiences, while aligning cross-functional teams to shared goals.
- Deep understanding of modern marketing functions—including digital, field, ABM, content, events, lifecycle—and proven ability to influence resources and priorities across teams to achieve demand generation objectives.
- Strong track record of designing, executing, and optimizing multi-channel, data-driven campaigns that create pipeline and accelerate revenue, ideally for complex B2B, SaaS, fintech or financial services solutions.
- Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders to advance marketing initiatives.
- Outstanding communication, project management, and prioritization skills; thrives in a fast-paced, iterative environment.
- BA required; experience marketing to institutional investors, GCs, or financial stakeholders highly desirable.
- 6+ years’ experience in GTM, demand generation, field marketing, or ABM roles—preferably with a focus on fintech, SaaS, or financial services audiences.
Disclosures:
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details. For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report. Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.
Demand Generation Marketing Manager, Carta Law in London employer: Carta
At Carta, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Demand Generation Marketing Manager, you'll have the opportunity to shape the future of private market infrastructure while working alongside talented professionals in a dynamic environment that values growth and creativity. With a commitment to employee development and a focus on meaningful impact, Carta offers a unique platform for you to thrive in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Manager, Carta Law in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially for a role like Demand Generation Marketing Manager at Carta Law.
✨Tip Number 3
Prepare for interviews by researching Carta and its culture. Understand their products and how they fit into the market. Tailor your responses to show how your experience aligns with their mission and the specific demands of the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Carta team.
We think you need these skills to ace Demand Generation Marketing Manager, Carta Law in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and marketing. We want to see how your skills align with the specific needs of Carta Law, so don’t hold back on showcasing relevant achievements!
Showcase Your Strategy Skills:In your application, emphasise your ability to develop and execute demand generation strategies. We’re looking for someone who can think strategically about how to engage General Counsels and other key stakeholders, so share examples of your past successes!
Be Data-Driven:We love numbers! Include metrics and data that demonstrate the impact of your previous campaigns. Whether it’s increased pipeline or revenue growth, showing us the results of your efforts will make your application stand out.
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Carta
✨Know Your Audience
Before the interview, take some time to research Carta and its target audience. Understand the pain points of General Counsels and Chief Compliance Officers in private equity and venture capital. This will help you tailor your responses and demonstrate that you can effectively communicate with these key stakeholders.
✨Showcase Your Campaign Success
Be prepared to discuss specific demand generation campaigns you've managed in the past. Highlight the strategies you used, the results achieved, and how you optimised those campaigns based on performance data. This will show your ability to drive awareness and revenue growth, which is crucial for the role.
✨Collaborative Mindset
Since this role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Share examples of how you've successfully aligned marketing efforts with sales, product, and customer success teams to achieve common goals. This will demonstrate your ability to foster strong internal relationships.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you might face in demand generation for Carta Law and how you would approach them. This will showcase your maturity and strategic acumen, which are essential for driving high-impact programmes.
