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- Tasks: Lead product marketing strategies for innovative fund administration software in Europe.
- Company: Join Carta, a leading tech company transforming private market infrastructure.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative team environment with ambitious plans for growth and innovation.
- Why this job: Shape the future of fintech while making a real impact in the venture capital space.
- Qualifications: 5-8 years in B2B product marketing, especially in SaaS fintech or private markets.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Carta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc and Great Places to Work, Carta is shaping the future of private market infrastructure.
As the Product Marketing Manager for Carta in Europe, focused on our fund administration products, you’ll work to:
- Own the European Market Narrative: Lead the company’s understanding of the UK/European market, serving as the definitive expert on local competitors, buyer behaviours, and regulatory nuances.
- Architect Regional GTM Strategy: Design and orchestrate comprehensive GTM strategies for the European market, ensuring new launches achieve deep market penetration and support aggressive pipeline and revenue targets.
- Influence the Global Roadmap: Triangulate insights from local Sales, CSMs, and primary research to credibly advocate for product features that solve critical European‑specific needs.
- Scale Global Innovation: Act as the primary strategic partner to the UK Business Unit, orchestrating the regional rollout of US-based product innovation.
- Establish Regional Credibility: Translate complex technical product details into emotional, value‑driven narratives that differentiate Carta in the European competitive landscape.
- Define Cross‑Functional Enablement: Create a consistent, visible engagement model that equips UK sales and delivery teams with the high‑altitude narratives and technical depth needed to win upmarket.
- Drive Product Adoption & Impact: Define clear success metrics for product acquisition and retention. Align regional resources from Sales enablement to Marketing campaigns to ensure every product launch delivers a measurable and positive impact on the UK P&L.
The Team You’ll Work With: You’ll be joining our London‑based marketing team who are responsible for growing the Carta brand across Europe. We’re a small but active team who support a range of stakeholders across the business. We love sharing the Carta story and we’re always challenging ourselves with finding new ways to achieve our goals. The team reports up into the UK business unit, but we work closely with the US marketing team on global campaigns and we have the benefit of being able to get support on everything from paid campaigns, design, content and web projects.
About You:
- Hard Requirements: 5-8 years of experience in B2B product marketing, with a specific focus on SaaS fintech or private markets (Venture Capital or Private Equity).
- Enterprise experience: Proven track record of marketing complex products to sophisticated, upmarket personas (e.g., CFOs or General Partners).
- Technical Mastery: The tenacity to quickly become a domain expert who can understand technical product details at a deep level and translate them into value‑driven stories.
- Influential Leadership: Demonstrated success in influencing senior stakeholders (Product, Sales, and Delivery) to align on regional priorities and GTM execution.
- Exceptional Communication: A deep‑seeded obsession with customer storytelling; you can translate product details into emotional narratives that differentiate a brand in a competitive landscape.
Scale‑Tippers (Nice to Haves): Experience building a PMM function or regional strategy with minimal day‑to‑day oversight. A predisposition toward experimenting with AI tools to automate routine workflows and uncover deeper market insights.
We are an equal‑opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Senior Product Marketing Manager London, England employer: Carta, Inc.
Contact Detail:
Carta, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager London, England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Carta’s mission and how their fund administration platform works. This will help you tailor your answers and show that you’re genuinely interested in what they do.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences in a way that highlights your achievements and how they relate to the role. Use examples that demonstrate your ability to influence stakeholders and drive product adoption.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Carta and contributing to our exciting journey in the private markets.
We think you need these skills to ace Senior Product Marketing Manager London, England
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Carta's mission and values, especially focusing on the European market narrative.
Showcase Your Experience: Highlight your B2B product marketing experience, particularly in SaaS fintech or private markets. Use specific examples that demonstrate your ability to influence stakeholders and drive product adoption.
Craft Compelling Narratives: Remember, storytelling is key! Translate complex product details into engaging narratives that showcase how you can differentiate Carta in the competitive landscape of private capital markets.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Carta!
How to prepare for a job interview at Carta, Inc.
✨Know Your Market Inside Out
Before the interview, dive deep into the UK and European market landscape. Understand local competitors, buyer behaviours, and regulatory nuances. This knowledge will not only impress your interviewers but also show that you can own the European market narrative.
✨Craft a Compelling GTM Strategy
Be prepared to discuss how you would architect a go-to-market strategy for Carta’s fund administration products. Think about how you can ensure new launches achieve market penetration and support revenue targets. Bring specific examples from your past experience to illustrate your approach.
✨Translate Tech into Value
Practice explaining complex technical product details in simple, emotional narratives. You’ll need to demonstrate your ability to differentiate Carta in the competitive landscape by translating product advancements into compelling stories that resonate with CFOs and General Partners.
✨Showcase Your Influential Leadership
Prepare to share examples of how you've influenced senior stakeholders in previous roles. Highlight your ability to align teams on regional priorities and execution strategies. This will showcase your leadership skills and your readiness to act as a strategic partner to the UK Business Unit.