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For Companies At a Glance
- Tasks: Lead integrated marketing campaigns to boost awareness and engagement across Europe.
- Company: Join Carta, a leading software platform transforming private market infrastructure.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Why this job: Shape the future of private markets while working with innovative technology.
- Qualifications: 5+ years in B2B marketing, preferably in SaaS or fintech.
- Other info: Dynamic environment with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
The Role
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As an Integrated Marketing Manager, you’ll work to:
- Run Full-Funnel Regional Campaigns: Own the strategy and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline. These may support product launches, new market entries, or regional GTM plays tailored to specific audience segments such as PE firms and VC firms.
- Collaborate Across Functions to Execute Campaigns: Work cross-functionally with content, brand, events, digital, and product teams to bring campaigns to life. Ensure creative, messaging, and tactics are aligned to business goals. Campaigns should span a mix of owned and paid channels, such as social media, paid digital (Google & LinkedIn), email marketing, virtual events, physical events & workshops, and gifting programs.
- Own End-to-End Execution: Take ownership of the full campaign lifecycle - from planning to launch to post-mortem - ensuring timelines are met, messaging is consistent, and execution is seamless across all channels.
- Performance & Optimisation: Measure and analyse campaign performance, including engagement metrics, attribution, and pipeline impact. Apply insights to continually optimise campaign strategies and execution.
The Impact You’ll Have
You’ll be a key player in elevating Carta’s European presence, accelerating customer acquisition through integrated marketing efforts, and shaping the way Carta engages with key audiences and stakeholders in the investor ecosystem.
The Team You’ll Work With
Carta is looking for an experienced Integrated Marketing Manager to join our European marketing team based in London. Carta expanded to Europe in 2022, and we are building a world-class team to support the startup and investor ecosystem across Europe. As part of a rapidly growing team, you will join a dynamic and diverse group of people who are responsible for Carta’s growth across the region and get the opportunity to fuel the growth of the rocket ship. This role reports to the Head of Marketing for Europe and will have the opportunity to develop and execute full-funnel campaigns, and shape Carta’s presence across the region.
About You
- 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or VC/PE ecosystem
- Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact
- Demonstrated ability to own a specific audience segment, managing their end-to-end brand experience across all channels based on a deep understanding of their unique needs
- Comfortable working cross-functionally with multiple teams and stakeholders
- Ability to manage timelines, budgets, and resources effectively
- Strategic thinker who can also execute with attention to detail and creativity
- Strong written and verbal communication skills, with experience localising messaging to regional audiences
- Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, Luma, or equivalents
- Deep interest in the private markets industry in Europe
- Forward-thinking approach to technology, using AI as a force multiplier to automate routine tasks and focus on high-impact strategy
Integrated Marketing Manager London, England in Scotland employer: Carta, Inc.
Contact Detail:
Carta, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager London, England in Scotland
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will help you tailor your answers and show you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining our team at Carta!
We think you need these skills to ace Integrated Marketing Manager London, England in Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Integrated Marketing Manager role. Highlight your experience in running integrated campaigns and managing cross-functional teams, as these are key for us at Carta.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the private markets industry and how your skills align with our mission at Carta. Be specific about what excites you about this role.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Include metrics and examples of how your marketing efforts have driven engagement and pipeline growth. We love seeing tangible results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Carta, Inc.
✨Know Your Stuff
Before the interview, dive deep into Carta's mission and values. Understand their software solutions and how they impact the private capital markets. This knowledge will help you connect your experience in B2B marketing to their specific needs.
✨Showcase Your Campaign Success
Prepare to discuss specific integrated marketing campaigns you've managed. Highlight measurable outcomes and how your strategies drove engagement and pipeline. Use data to back up your claims, as this role is all about performance and optimisation.
✨Cross-Functional Collaboration
Be ready to talk about your experience working with different teams. Share examples of how you’ve collaborated with content, brand, and digital teams to execute successful campaigns. Emphasise your ability to align messaging and tactics with business goals.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in Carta’s growth and challenges in the European market. Inquire about their current marketing strategies or how they measure campaign success. This demonstrates your strategic thinking and genuine interest in the role.