At a Glance
- Tasks: Lead innovative marketing campaigns to establish Carta Law as a category leader.
- Company: Join Carta, a trailblazer in private market infrastructure with a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving change in legal and compliance operations.
- Why this job: Make an impact in the fintech space while collaborating with top industry professionals.
- Qualifications: 6+ years in demand generation or marketing roles, preferably in fintech or SaaS.
The predicted salary is between 65000 - 78000 £ per year.
- Demand Generation Marketing Manager, Carta Law
- London, England
- The Company You’ll Join
Carta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit.
Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs.
Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
Together, Carta is creating the end‑to‑end ERP platform for private markets.
Traditional ERP solutions don’t work for Private Funds.
Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers.
Carta’s software for the Office of the Fund CFO does just that – it’s a new category of software to make private markets look more like public markets – a connected ERP for private capital.
Carta Law represents a unique opportunity: we're establishing a category and shifting how private capital firms think about legal and compliance operations.
As a Demand Generation Marketing Manager focused on Carta Law, you'll build the campaigns and positioning that establish Carta Law as the category leader—driving awareness, pipeline, and revenue growth among our target buyers.
You'll work to
- Demand Generation Strategy and Management
- Collaborate closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise PE and VC firms—driving awareness, pipeline, and revenue growth.
- Coordinate cross‑functional efforts to ensure seamless execution of demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging.
- Develop robust multichannel demand‑gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs).
- Work resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among General Counsels.
- Maintain strong internal stakeholder relationships and ensure responsive communication to drive alignment and address input, feedback, and requests relating to lead generation and conversion.
- Marketing Communications and Enablement
- Partner with Carta sales, product, and customer advisory teams to deeply understand the decision journeys, pain points, and informational needs of our target audiences, informing content development and campaign design.
- Collaborate with content and customer marketing to produce mid‑to‑bottom‑funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to customer needs and Carta’s value proposition.
- Highlight impactful customer stories and pipeline deals to derive insights, demonstrate value, and drive replication of effective demand‑gen tactics.
- Work with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points for ICP‑focused campaigns.
- Interface with social and content marketing teams to activate compelling content on Linked In and other networks, amplifying reach and engagement among target audiences.
- Partner with product marketing to evolve tailored messaging and positioning as new product features and Carta Law‑specific solutions are launched.
- Coordinate with communications and PR to ensure a consistent story and support for major news, campaigns, launches, and thought leadership.
- Articulate Carta Law's differentiation as an AI‑native legal services platform that delivers speed, compliance, and cost efficiency at a fraction of traditional law firm rates—translating this value proposition into messaging that resonates with GPs and fund operations teams.
- Events and Field Marketing
- Partner with Events team to develop and execute geo‑targeted campaigns and networking opportunities in key hubs (New York, San Francisco, London), aligning content, speakers, and topics to Carta Law’s target customer’s interests.
- Identify and recruit top industry voices and Carta executives for event speaking engagements to strengthen credibility and thought leadership.
- Drive event promotion, registration, and follow‑up activities with an eye on pipeline acceleration and maximizing engagement.
- Collaborate with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities.
- The Team You’ll Work With
You’ll be joining our Integrated Marketing team, reporting directly to the Director of Demand Generation and Field Marketing.
The Carta marketing team plays a vital role in our growth across all products, audiences and sectors.
About You
- Exceptional relationship management skills with internal stakeholders and executive leaders, especially across GTM teams (Sales, Product, Customer Success, Marketing, etc.).
- Maturity and strategic acumen to independently drive high‑impact demand generation programs targeting sophisticated GC audiences, while aligning cross‑functional teams to shared goals.
- Deep understanding of modern marketing functions—including digital, field, ABM, content, events, lifecycle—and proven ability to influence resources and priorities across teams to achieve demand generation objectives.
- Strong track record of designing, executing, and optimizing multi‑channel, data‑driven campaigns that create pipeline and accelerate revenue, ideally for complex B2B, Saa S, fintech or financial services solutions.
- Demonstrated expertise in collaborating cross‑functionally with revenue teams and influencing senior leaders to advance marketing initiatives.
- Outstanding communication, project management, and prioritization skills; thrives in a fast‑paced, iterative environment.
- BA required; experience marketing to institutional investors, GCs, or financial stakeholders highly desirable.
- 6+ years’ experience in GTM, demand generation, field marketing, or ABM roles—preferably with a focus on fintech, Saa S, or financial services audiences.
- Disclosures and EEO Statement
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate.
If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- All official communications from us will come from an @carta. com or @carta‑external. com domain. Report any contact from unapproved domains to
- As set forth in Carta’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
- We work on a hybrid schedule where we come into office 3×/week and work remotely the remaining 2 days.
In office schedules are set by location and team.
Please confirm you can work in person at the location(s) of the job listed above per this schedule.
#J-18808-Ljbffr
Demand Generation Marketing Manager, Carta Law New York, NY in London employer: Carta, Inc.
Carta is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a commitment to employee growth, you will have the opportunity to mentor junior lawyers while utilising cutting-edge legal technology to enhance your skills. Recognised as a great place to work, Carta provides a supportive environment where your contributions directly impact the future of private market infrastructure.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Manager, Carta Law New York, NY in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carta, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carta, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carta, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carta, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Marketing Manager, Carta Law New York, NY in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carta, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carta, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carta, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carta, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carta, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carta, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
