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For Companies At a Glance
- Tasks: Lead integrated marketing campaigns to boost awareness and engagement across Europe.
- Company: Join Carta, a leading software platform transforming private markets.
- Benefits: Competitive salary, dynamic team environment, and opportunities for growth.
- Why this job: Shape the future of private capital markets with innovative marketing strategies.
- Qualifications: 5+ years in B2B marketing, preferably in SaaS or fintech.
- Other info: Be part of a diverse team driving growth in a rapidly expanding market.
The predicted salary is between 36000 - 60000 £ per year.
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.
The Role
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As an Integrated Marketing Manager, you’ll work to:
- Run Full-Funnel Regional Campaigns: Own the strategy and execution of integrated marketing campaigns that drive awareness, engagement, and pipeline. These may support product launches, new market entries, or regional GTM plays tailored to specific audience segments such as PE firms and VC firms.
- Collaborate Across Functions to Execute Campaigns: Work cross-functionally with content, brand, events, digital, and product teams to bring campaigns to life. Ensure creative, messaging, and tactics are aligned to business goals. Campaigns should span a mix of owned and paid channels, such as social media, paid digital (Google & LinkedIn), email marketing, virtual events, physical events & workshops, and gifting programs.
- Own End-to-End Execution: Take ownership of the full campaign lifecycle - from planning to launch to post-mortem - ensuring timelines are met, messaging is consistent, and execution is seamless across all channels.
- Performance & Optimisation: Measure and analyse campaign performance, including engagement metrics, attribution, and pipeline impact. Apply insights to continually optimise campaign strategies and execution.
The Impact You’ll Have
You’ll be a key player in elevating Carta’s European presence, accelerating customer acquisition through integrated marketing efforts, and shaping the way Carta engages with key audiences and stakeholders in the investor ecosystem.
The Team You’ll Work With
Carta is looking for an experienced Integrated Marketing Manager to join our European marketing team based in London. Carta expanded to Europe in 2022, and we are building a world-class team to support the startup and investor ecosystem across Europe. As part of a rapidly growing team, you will join a dynamic and diverse group of people who are responsible for Carta’s growth across the region and get the opportunity to fuel the growth of the rocket ship. This role reports to the Head of Marketing for Europe and will have the opportunity to develop and execute full-funnel campaigns, and shape Carta’s presence across the region.
About You
- 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or VC/PE ecosystem
- Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact
- Demonstrated ability to own a specific audience segment, managing their end-to-end brand experience across all channels based on a deep understanding of their unique needs
- Comfortable working cross-functionally with multiple teams and stakeholders
- Ability to manage timelines, budgets, and resources effectively
- Strategic thinker who can also execute with attention to detail and creativity
- Strong written and verbal communication skills, with experience localising messaging to regional audiences
- Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, Luma, or equivalents
- Deep interest in the private markets industry in Europe
- Forward-thinking approach to technology, using AI as a force multiplier to automate routine tasks and focus on high-impact strategy
Disclosures
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.
Integrated Marketing Manager New London, England employer: Carta, Inc.
Contact Detail:
Carta, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Marketing Manager New London, England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to shine and demonstrate how you can bring value to Carta as an Integrated Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching Carta’s recent campaigns and initiatives. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission of unlocking equity ownership.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Carta team.
We think you need these skills to ace Integrated Marketing Manager New London, England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Integrated Marketing Manager role. Highlight your experience in running integrated campaigns and how it aligns with Carta's mission. We want to see how you can bring value to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your successes in B2B marketing. Use metrics to demonstrate your impact, like increased engagement or pipeline growth. This helps us understand the tangible results you can bring to Carta.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits well with our dynamic team culture. Share your passion for the private markets industry and how you envision contributing to our growth in Europe.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Carta team!
How to prepare for a job interview at Carta, Inc.
✨Know Your Audience
Before the interview, research Carta's target audience, especially in the private equity and venture capital sectors. Understand their pain points and how integrated marketing can address these needs. This will help you tailor your responses and demonstrate your knowledge of the industry.
✨Showcase Your Campaign Success
Prepare specific examples of integrated marketing campaigns you've managed in the past. Highlight measurable outcomes, such as engagement metrics and pipeline impact. This will illustrate your ability to drive results and align with Carta's focus on performance and optimisation.
✨Collaboration is Key
Emphasise your experience working cross-functionally with different teams. Be ready to discuss how you've collaborated with content, brand, and digital teams to execute successful campaigns. This shows that you can work well within a diverse team, which is crucial for the Integrated Marketing Manager role.
✨Be Data-Driven
Familiarise yourself with analytics tools like Google Analytics and Salesforce. Be prepared to discuss how you've used data to inform your marketing strategies and optimise campaign performance. This aligns with Carta's emphasis on measuring and analysing campaign effectiveness.
