At a Glance
- Tasks: Create impactful content that shapes the future of legal and compliance operations in private capital.
- Company: Join Carta, a leading tech company transforming private market infrastructure.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity and innovation in storytelling.
- Why this job: Make a real difference by influencing how private capital firms perceive legal technology.
- Qualifications: 7+ years in content strategy, with a strong grasp of legal tech and private capital dynamics.
The predicted salary is between 60000 - 80000 £ per year.
The Company You’ll Join
Carta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
The Problems You’ll Solve
Carta Law represents a unique opportunity: we're establishing a category and shifting how private capital firms think about legal and compliance operations. Your content will be mission‑critical to that effort. You'll work in a fast‑paced, cross‑functional environment where your work directly influences pipeline generation, win rates, and how the market perceives Carta Law's competitive position. Sitting in our Insights & Content org, you'll own the development and execution of audience‑led content that supports Carta Law's most critical business initiatives through the funnel.
Working within the strategic direction set by leadership, you'll be responsible for creating timely, accurate, and high‑impact content specifically tailored to legal and compliance leaders in our target market—General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise private capital firms. Your work will span the full spectrum: from top‑of‑funnel thought leadership and educational content that establishes Carta Law as a category leader, to mid‑funnel demand generation content that resonates with buyer personas, to sales enablement and customer stories that help convert prospects into clients. You'll also identify opportunities to test new content formats and approaches that differentiate Carta Law's positioning in the market.
You’ll work to:
- Develop and execute content campaigns that move key buyer personas from awareness through consideration to deal acceleration—using the messaging, channels, and formats that actually resonate with them.
- Create original, authoritative content that establishes Carta Law's category leadership, including flagship research (e.g., Global Compliance Report), case studies and customer outcomes, policy perspectives on regulatory trends, and thought leadership that positions Carta Law's unique value.
- Build and optimize content for tiered ABM campaigns targeting enterprise PE firms, ensuring messaging ladder from awareness plays (brand/thought leadership) through consideration (product differentiators) to acceleration (social proof, customer stories, integration benefits).
- Develop sales enablement and customer marketing content that supports both direct Carta Law pipeline and cross‑adoption between Carta Law and Carta's ERP for private capital (e.g., Fund Admin, Valuations, Tax, etc.), helping sales teams move deals forward and existing customers discover expanded value.
The Team You’ll Work With
At Carta, the Insights & Content team plays a vital role in shaping the company’s brand, messaging, and public affinity. Their responsibilities typically span several key areas including Content Marketing, Social Media, Influencer Relations, and Data Insights. Together this team is Carta’s storytelling engine – responsible for communicating the company’s story and impact, both internally and externally, in a clear, compelling, and consistent way that supports business goals and builds trust with stakeholders.
About You
- Deep understanding of legal technology and private capital dynamics. You know how GCs and CCOs think, what credibility looks like to them, and understand PE/VC concerns around legal automation, AI, and regulatory risk.
- Full‑funnel content strategist and executor. You develop strategy and execute—translating business objectives into concrete plans and owning content creation through optimization. You don't just recommend; you create with intention.
- Proficiency with AI‑powered content tools. You're comfortable collaborating with AI tools and know how to leverage them to scale production, test variations, and personalise for different buyer personas while maintaining editorial judgment.
- Track record with thought leadership and original research. You've built market credibility through authoritative content—research reports, policy briefs, expert interviews—that wins peer validation.
- Data‑driven mindset with strong cross‑functional skills. You optimise content performance through the funnel and work effectively with product, sales, and marketing teams to align on strategy and execution.
- 7+ years of experience developing and executing content strategies in B2B technology, financial services, legal tech, or fintech spaces.
Disclosures
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. Carta uses E‑Verify in the United States for employment authorization. See the E‑Verify and Department of Justice websites for more details. For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report. Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to security@carta.com.
Content Marketer, Carta Law employer: Carta Healthcare
At Carta, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through our focus on professional development and the opportunity to work on impactful projects that shape the future of private capital markets. With a strong emphasis on diversity and inclusion, along with competitive benefits, Carta provides a rewarding environment for content marketers looking to make a meaningful contribution in a fast-paced, cutting-edge industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketer, Carta Law
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Carta or similar companies. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content marketing work. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching Carta’s culture and values. Tailor your responses to show how your experience aligns with their mission. Remember, they want to see how you fit into their team!
✨Tip Number 4
Don’t just apply through job boards—head over to our website and apply directly! It shows initiative and gives you a better chance of standing out in the application process.
We think you need these skills to ace Content Marketer, Carta Law
Some tips for your application 🫡
Tailor Your Content:Make sure your application reflects the specific skills and experiences that align with the role of Content Marketer at Carta Law. Use keywords from the job description to show us you understand what we're looking for.
Showcase Your Strategy Skills:We want to see how you think! Include examples of content strategies you've developed and executed in the past. Highlight your ability to create impactful content that resonates with target audiences, especially in legal tech or private capital.
Be Data-Driven:Demonstrate your analytical mindset by sharing how you've used data to optimise content performance. We love candidates who can back up their creative ideas with solid metrics and insights!
Apply Through Our Website:Don't forget to submit your application through our careers page! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Carta Healthcare
✨Know Your Audience
Before the interview, take some time to research who you'll be speaking with. Understand their roles and how they relate to the content marketing position. This will help you tailor your responses and show that you’re genuinely interested in how your work can impact their goals.
✨Showcase Your Content Strategy Skills
Be prepared to discuss specific examples of content strategies you've developed and executed in the past. Highlight how these strategies aligned with business objectives and drove results. This is your chance to demonstrate your full-funnel content expertise and how it can benefit Carta Law.
✨Familiarise Yourself with Legal Tech Trends
Since the role involves understanding legal technology and private capital dynamics, brush up on current trends and challenges in these areas. Being able to speak knowledgeably about topics like legal automation and regulatory risk will set you apart as a candidate who truly understands the landscape.
✨Prepare Thought Leadership Examples
Have a few pieces of your thought leadership work ready to share during the interview. Whether it's a research report or a policy brief, being able to showcase your ability to create authoritative content will demonstrate your credibility and fit for the role at Carta Law.
