At a Glance
- Tasks: Drive growth in retail through market analysis and actionable insights.
- Company: Join Whitworth Food Group, a leader in innovative food solutions.
- Benefits: Competitive salary, company car, private healthcare, and more perks.
- Other info: Collaborative environment with a focus on innovation and career growth.
- Why this job: Make a real impact by transforming data into strategies that boost sales.
- Qualifications: Experience in category management and strong analytical skills required.
The predicted salary is between 65000 - 65000 £ per year.
We’re looking for a Retail Category & Insights Manager to drive growth across the UK retail channel through high-quality insight, market analysis, and retailer-focused recommendations. Combining strong analytical expertise with commercial awareness, you’ll turn market, shopper, and competitor data into clear, actionable plans that support sales performance. Working closely with key retail partners, you’ll strengthen relationships by bringing category insight and shopper behaviour to life.
Location: Silloth or Kirkcaldy as your primary location with UK based travel requirements
Salary: up to £65,000 depending on experience + additional benefits such as Company Car and Private Medical Healthcare + more
Full time, 40 hours per week, Monday to Friday
The role:
- Analyse market, shopper, and retailer data to uncover trends, risks, and growth opportunities, turning insight into clear commercial recommendations.
- Lead category insight for key retail partners, supporting buyer conversations and joint business planning with compelling, data-led narratives.
- Deliver recommendations on range, space, and merchandising to optimise assortment, visibility, and overall shopper experience.
- Monitor competitor pricing and promotions, evaluating performance to drive improved ROI and category value.
- Collaborate cross-functionally with Sales, Marketing, and other teams to support launches, planning, forecasting, and long-term category strategy.
About you:
- Essential: Proven experience in category management, insights, or commercial analysis within FMCG.
- Strong analytical skills with proficiency in Nielsen/IRI/Kantar and retailer data systems.
- Excellent communication and presentation skills, able to simplify complex data for stakeholders at all levels.
- Demonstrated experience supporting category reviews or insight presentations with major UK retailers.
- Commercially minded with the ability to turn data into clear, actionable recommendations.
- Desirable: Understanding of the home baking or ambient grocery market.
- Experience with planogramming tools.
- Passion for consumer food trends, shopper motivations, and category innovation.
Our Values
At Whitworth Food Group, our values guide how we work, support one another, and deliver for our customers and communities:
- Innovation - We are focused on using new technology and smarter ways of working to deliver customers the best value, healthy foods.
- Excellence - We are obsessed about quality, efficiency, safety and service to deliver market leading solutions for our customers.
- Ambition - We are determined to constantly improve all parts of our business to deliver long term growth.
- Togetherness - We are always better working together as a team. We support each other, our customers, our suppliers and our communities to succeed.
Our employees demonstrate these values through their day-to-day work, behaviours and decision-making.
Ready to be part of something bigger? Apply here today and start your journey with Carr's Flour Mills!
Carr’s Flour Mills Ltd is an Equal Opportunities Employer.
Retail Category & Insights Manager in Kirkcaldy employer: Carr's Flour Mills Limited
At Carr’s Flour Mills, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and excellence. Our employees enjoy competitive salaries, comprehensive benefits including a company car and private medical healthcare, and ample opportunities for professional growth within the thriving UK retail sector. Join us in Silloth or Kirkcaldy, where your insights will directly impact our success and help shape the future of food trends.
Contact Details:
Carr's Flour Mills Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Retail Category & Insights Manager in Kirkcaldy
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Carr's Flour Mills Limited, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Carr's Flour Mills Limited!
We think you need these skills to ace Retail Category & Insights Manager in Kirkcaldy
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Carr's Flour Mills Limited, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Carr's Flour Mills Limited and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Carr's Flour Mills Limited that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Carr's Flour Mills Limited
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
