At a Glance
- Tasks: Lead category strategies for home baking flour using consumer insights and market data.
- Company: Join a trusted name in the food industry with a proud heritage.
- Benefits: Competitive salary, additional benefits, and travel expenses covered.
- Other info: Friendly team environment with opportunities for career growth.
- Why this job: Shape the future of home baking while driving profitable growth.
- Qualifications: Experience in category management and strong analytical skills required.
The predicted salary is between 36000 - 60000 € per year.
Step into a high-impact role at the heart of the baking aisle. As our Category Manager for Home Baking Flour, you’ll lead one of the most dynamic segments in the market—using consumer insight, retailer partnerships, and sharp commercial thinking to shape winning category strategies, optimise ranges, and drive profitable growth for both our business and our retail customers.
Location: Silloth or Kirkcaldy as your primary location with UK based travel requirements
Salary: Competitive + additional benefits + travel expenses outside of primary location
Full time, 40 hours per week, Monday to Friday
The role: In this role, you’ll help shape an insight-led category strategy for home baking flour, turning market data and consumer trends into clear, purposeful actions. You’ll lead range reviews, build thoughtful merchandising plans, and identify new product opportunities that meet real shopper needs. As a trusted partner to our retail customers, you’ll share compelling category stories, support joint business planning, and help influence key decisions across range, price, and promotion. Working closely with colleagues in Marketing, NPD, Supply Chain, and Finance, you’ll ensure our plans land smoothly and support long-term growth, all while keeping the category inspiring, relevant, and commercially strong.
About you:
- Proven experience as a Category Manager / Category Executive and a Marketing background in FMCG, ideally within bakery, ambient grocery, or related food categories
- Strong analytical skills with proficiency in Nielsen/IRI/Kantar and retailer data systems
- Excellent communication and presentation skills, able to influence stakeholders at all levels
- Demonstrated success in managing category reviews with major UK retailers.
- Commercially minded with the ability to translate data into clear business recommendations
- Understanding of the home baking market, including seasonal trends and shopper motivations
- Experience working with global or national flour brands or private-label suppliers
- Knowledge of planogramming tool
- Passion for consumer food trends and innovation
Why join our team?
- Stability & Growth: We’re a trusted name in the industry with a proud heritage
- Team Spirit: Friendly, supportive colleagues who value what you bring to the table
- Opportunities for Everyone: From drivers and engineers to finance and HR—there’s a place for you here
- Competitive Pay & Benefits: Because your hard work deserves recognition
Category Manager in Kirkcaldy employer: Carr's Flour Mills Limited
Join a dynamic team at the forefront of the home baking market, where your expertise as a Category Manager will be valued and rewarded. With a strong focus on employee growth, a supportive work culture, and competitive pay and benefits, you'll thrive in an environment that encourages collaboration and innovation. Located in Silloth or Kirkcaldy, this role offers the unique opportunity to influence key decisions while enjoying the stability of a trusted industry leader.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager in Kirkcaldy
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their business.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table as a Category Manager. Highlight your analytical skills and past successes in managing category reviews. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that dream role!
We think you need these skills to ace Category Manager in Kirkcaldy
Some tips for your application 🫡
Show Your Passion for Baking:Let your love for home baking shine through in your application. Share any personal experiences or insights that connect you to the baking aisle, as this will resonate with us and show you're a great fit for the role.
Highlight Your Analytical Skills:Since we’re looking for someone with strong analytical skills, make sure to showcase your experience with data systems like Nielsen or IRI. Give examples of how you've used data to drive decisions in previous roles—this will help us see your commercial mindset.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the specific requirements of the Category Manager role. Mention your experience with category reviews and how you’ve influenced key decisions in past positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Carr's Flour Mills Limited
✨Know Your Market
Before the interview, dive deep into the home baking market. Familiarise yourself with current trends, consumer insights, and key players. This will not only show your passion but also help you speak confidently about how you can shape category strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis tools like Nielsen or IRI. Bring examples of how you've used data to drive decisions in previous roles. This will demonstrate your ability to translate complex data into actionable insights.
✨Prepare Compelling Stories
Think of specific examples where you've influenced stakeholders or led successful category reviews. Craft these stories to highlight your communication skills and ability to build partnerships, as this is crucial for the role.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current challenges in the home baking segment or how they envision the future of the category. This shows your genuine interest and strategic thinking.
