At a Glance
- Tasks: Lead category strategies for home baking flour using consumer insights and market data.
- Company: Join a dynamic team at the forefront of the baking aisle.
- Benefits: Competitive salary, travel expenses, and additional benefits.
- Other info: Collaborative environment with opportunities for career advancement.
- Why this job: Shape the future of home baking while driving profitable growth.
- Qualifications: Experience in category management and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
Step into a high‑impact role at the heart of the baking aisle. As our Category Manager for Home Baking Flour, you’ll lead one of the most dynamic segments in the market—using consumer insight, retailer partnerships, and sharp commercial thinking to shape winning category strategies, optimise ranges, and drive profitable growth for both our business and our retail customers.
Location: Silloth or Kirkcaldy as your primary location with UK based travel requirements
Salary: Competitive + additional benefits + travel expenses outside of primary location
Full time, 40 hours per week, Monday to Friday
The role: In this role, you’ll help shape an insight‑led category strategy for home baking flour, turning market data and consumer trends into clear, purposeful actions. You’ll lead range reviews, build thoughtful merchandising plans, and identify new product opportunities that meet real shopper needs. As a trusted partner to our retail customers, you’ll share compelling category stories, support joint business planning, and help influence key decisions across range, price, and promotion. Working closely with colleagues in Marketing, NPD, Supply Chain, and Finance, you’ll ensure our plans land smoothly and support long‑term growth, all while keeping the category inspiring, relevant, and commercially strong.
About you: Proven experience as a Category Manager / Category Executive and a Marketing background in FMCG, ideally within bakery, ambient grocery, or related food categories. Strong analytical skills with proficiency in Nielsen/IRI/Kantar and retailer data systems. Excellent communication and presentation skills, able to influence stakeholders at all levels. Demonstrated success in managing category reviews with major UK retailers. Commercially minded with the ability to translate data into clear business recommendations. Understanding of the home baking market, including seasonal trends and shopper motivations. Experience working with global or national flour brands or private-label suppliers. Knowledge of planogramming tool. Passion for consumer food trends and innovation.
Why join our team? Stability
Category Manager in Fife employer: Carr's Flour Mills Limited
Join a dynamic team where your expertise as a Category Manager will be valued and rewarded. With a focus on innovation and collaboration, our company fosters a supportive work culture that encourages professional growth and development. Located in Silloth or Kirkcaldy, you will enjoy competitive benefits, including travel expenses, while playing a pivotal role in shaping the future of home baking flour in the UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager in Fife
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their category strategies and be ready to discuss how your experience aligns with their goals. We want you to shine and show them why you're the perfect fit for the role!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role of Category Manager. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that interview!
We think you need these skills to ace Category Manager in Fife
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Manager role. Highlight your experience in FMCG and any specific achievements in the baking or grocery sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about home baking and how your analytical skills can drive category strategies. Keep it engaging and relevant to the role.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to mention your proficiency with Nielsen, IRI, or Kantar. We love seeing how you’ve used data to influence decisions and drive growth in previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Carr's Flour Mills Limited
✨Know Your Market
Before the interview, dive deep into the home baking flour market. Familiarise yourself with current trends, consumer insights, and key players. This will not only show your passion for the category but also help you discuss how you can leverage this knowledge to shape winning strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples where you've used data to drive decisions. Whether it's through Nielsen, IRI, or Kantar, highlight how your analytical skills have led to successful category reviews or product launches. This will demonstrate your ability to turn data into actionable insights.
✨Communicate Effectively
Practice your communication and presentation skills. You’ll need to influence stakeholders at all levels, so think about how you can convey your ideas clearly and compellingly. Consider preparing a mini-presentation on a category strategy you’ve developed in the past to showcase your skills.
✨Build Relationships
Emphasise your experience in building partnerships with retailers. Share examples of how you've collaborated with cross-functional teams like Marketing and Supply Chain to ensure smooth execution of plans. This will highlight your ability to work as a trusted partner and drive profitable growth.
