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- Tasks: Create engaging digital content and manage social media campaigns to connect with the community.
- Company: Islington Council, dedicated to making the borough more equal and inclusive.
- Benefits: Flexible workstyle, opportunities for creativity, and a chance to make a real impact.
- Why this job: Be a voice for the community and showcase how the council supports residents through innovative storytelling.
- Qualifications: Experience in digital communications and a passion for creative content creation.
- Other info: Join a collaborative team focused on continuous improvement and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
The Digital Communications Officer plays a key role in engaging residents, staff and stakeholders through high-quality, creative digital content. The postholder will manage and develop the council's digital channels, delivering targeted, accessible and impactful campaigns that support the council's strategic priorities and ambition to make Islington a more equal borough. A major focus of the role is producing short-form, video-led content that brings council services and frontline work to life, helping to clearly demonstrate how the council delivers for its communities.
Key responsibilities
- Plan, deliver and evaluate digital communications campaigns aligned with the council's Strategic Plan and key priorities.
- Create compelling digital content across social media, email marketing, website and intranet channels, including filming, editing and publishing short-form video content.
- Lead on video storytelling for campaigns such as Making it Happen, translating briefs into engaging narratives that showcase frontline services and real outcomes for residents.
- Manage and grow audiences across digital channels, particularly social media and email, using insight and analytics to improve performance and reach.
- Use digital tools and targeting techniques to engage diverse audiences, including seldom-heard communities.
- Help manage and moderate social media, website and email enquiries, responding in a timely and professional manner to protect the council's reputation.
- Ensure all digital content meets accessibility standards, GDPR requirements and council brand guidelines.
- Support the coordination, rationalisation and governance of the council's website, intranet and microsites, ensuring clear objectives and user-focused design.
- Work collaboratively with communications colleagues, service teams, senior officers and external suppliers to deliver integrated, joined-up campaigns.
- Provide digital communications advice and best-practice guidance to colleagues across the organisation.
- Monitor, evaluate and report on digital performance, including social media, web and email analytics, and use insight to inform future activity.
- Attend site visits, meetings and events, including occasional evenings and weekends, with time off in lieu.
- Contribute to print publications and their associated digital channels as required.
Leadership and ways of working
- Act as a role model for high-quality, inclusive and effective digital communications.
- Work collaboratively across teams and services, embodying the council's values of being collaborative, ambitious, resourceful and empowering.
- Support a culture of continuous improvement, innovation and resident-focused communication.
Compliance and governance
- Ensure all work complies with legal, regulatory and policy requirements, including accessibility legislation, GDPR and health and safety.
- Contribute to effective use of communications budgets and resources, ensuring value for money.
Digital Communications Officer – AR in London employer: Carrington Blake Recruitment
Contact Detail:
Carrington Blake Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Communications Officer – AR in London
✨Tip Number 1
Get your networking game on! Reach out to people in the digital communications field, especially those who work in local councils or similar organisations. Attend events, webinars, and workshops to meet potential colleagues and learn about opportunities that might not be advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital content, especially any video storytelling you've done. This will give you an edge when discussing your experience and creativity during interviews.
✨Tip Number 3
Be proactive! If you see a job that interests you, don’t just wait for the application process to open. Reach out to the hiring manager or team members via LinkedIn to express your interest and ask insightful questions about the role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site, and it shows you're genuinely interested in joining our team. Plus, it makes it easier for us to keep track of your application!
We think you need these skills to ace Digital Communications Officer – AR in London
Some tips for your application 🫡
Show Your Creative Side: When applying for the Digital Communications Officer role, let your creativity shine through! Share examples of your previous work, especially any video content you've created. We want to see how you can engage audiences with compelling narratives.
Tailor Your Application: Make sure to tailor your application to highlight how your skills align with the council's strategic priorities. Use keywords from the job description to demonstrate that you understand the role and its importance in making Islington a more equal borough.
Be Professional Yet Approachable: In your written application, strike a balance between professionalism and approachability. Remember, you'll be engaging with diverse communities, so showing your friendly side can make a great impression on us!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen to join our team at StudySmarter!
How to prepare for a job interview at Carrington Blake Recruitment
✨Know Your Digital Content
Familiarise yourself with the types of digital content the council produces. Be ready to discuss examples of short-form video content you've created or admire, and how they engage audiences. This shows your understanding of the role and your passion for impactful storytelling.
✨Showcase Your Campaign Experience
Prepare to talk about specific digital campaigns you've worked on. Highlight your role in planning, delivering, and evaluating these campaigns, especially those that align with strategic priorities. Use metrics to demonstrate success and how you adapted based on analytics.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Share examples of how you've collaborated with colleagues or external partners to achieve a common goal. Discuss how you embody values like being collaborative and resourceful in your work.
✨Be Ready for Accessibility Questions
Since accessibility is crucial, be prepared to discuss how you ensure digital content meets accessibility standards. Bring up any experience you have with creating inclusive content or using tools that enhance accessibility for diverse audiences.
