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- Tasks: Lead marketing strategies and initiatives for the HVAC industry, driving brand awareness and customer engagement.
- Company: Join Carrier, a global leader in climate and energy solutions with over a century of innovation.
- Benefits: Competitive salary, bonus scheme, company vehicle, 25 days holiday, and career progression opportunities.
- Why this job: Make a real impact in a pioneering company that shapes modern life through innovative technologies.
- Qualifications: Proven marketing leadership experience, ideally in the HVAC sector, with strong digital marketing skills.
The predicted salary is between 36000 - 60000 £ per year.
The Head of Marketing will lead the strategic direction, development, and execution of marketing initiatives. This role is responsible for supporting our sales team, driving brand awareness, product positioning, lead generation, and customer engagement across B2B and B2C channels. The ideal candidate will have a deep understanding of the HVAC (heating & cooling) industry, customer behaviour, and the evolving digital landscape.
What will you be doing?
- Develop and execute a comprehensive marketing strategy aligned with business goals for the heating and cooling segment.
- Lead product launches, go-to-market plans, and positioning in collaboration with product management and sales teams.
- Oversee digital marketing, content creation, trade shows, and advertising campaigns to drive demand generation.
- Analyse market trends, customer insights, and competitor activity to refine marketing tactics.
- Manage and mentor a marketing team; coordinate with external agencies and partners.
- Ensure consistent brand messaging and customer experience across all touchpoints.
To be successful in this role you will have:
- Strong and proven marketing leadership experience.
- Ideally an in-depth understanding of HVAC industry trends, customer segments, and sales cycle.
- Expertise in digital marketing, SEO/SEM, analytics, and content strategy.
- Proficiency in marketing tools (e.g., HubSpot, Salesforce, Google Analytics).
- Prior experience in the HVAC, building services, or industrial sector is essential.
- Proven track record of successful marketing campaigns and team leadership.
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- Ability to interpret technical information and transform it into marketing collateral.
What can we offer you?
- Competitive base salary.
- Great bonus scheme.
- Company vehicle or cash allowance.
- 25 Days Holiday + bank holidays.
- Holiday purchase scheme.
- Company Pension.
- Career progression and development opportunities; work within a global industry-leading company.
- Benefits Central Platform hosting employee reward and recognition initiatives and health and wellbeing resources.
More about us:
Carrier is a global leader in intelligent climate and energy solutions across residential, commercial and industrial applications. Powered by cutting-edge technology that combines comfort, efficiency and sustainability, Carrier continuously sets global standards through innovation and expertise. For more than a century, we’ve helped shape modern life — pioneering technologies and solutions that enable how the world lives, works and grows. Founded in 1902, Carrier Global is the inventor of modern air conditioning and a pioneer in the heating, ventilation and air conditioning (HVAC) industry. For over a century, Carrier has advanced entire industries, revolutionised comfort, and changed the world forever.
Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Head of Marketing in Telford employer: Carrier
Contact Detail:
Carrier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Telford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the HVAC industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a personal brand that highlights your knowledge in digital marketing and the HVAC sector. Share insights, write articles, or even start a blog. This will not only showcase your skills but also attract potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Head of Marketing role!
We think you need these skills to ace Head of Marketing in Telford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in the HVAC industry and any relevant marketing campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the HVAC sector and how you can drive brand awareness and customer engagement. Keep it engaging and personal!
Showcase Your Digital Savvy: Since digital marketing is key for this role, make sure to mention your expertise in tools like HubSpot and Google Analytics. Share specific examples of how you've used these tools to achieve results in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Carrier
✨Know Your HVAC Stuff
Make sure you brush up on the latest trends and technologies in the HVAC industry. Being able to discuss specific market insights or recent innovations will show that you're not just familiar with the field, but genuinely passionate about it.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led marketing teams in the past. Think about specific campaigns you've managed, how you mentored team members, and how you collaborated with sales teams to drive results. This will demonstrate your capability to lead effectively.
✨Master Digital Marketing Tools
Familiarise yourself with key marketing tools like HubSpot, Salesforce, and Google Analytics. Be ready to discuss how you've used these tools to analyse data and improve marketing strategies. Showing your technical proficiency can set you apart from other candidates.
✨Align with Company Values
Research Carrier's mission and values, and think about how your personal values align with theirs. Be prepared to discuss how you can contribute to their goals, especially in terms of sustainability and innovation in the HVAC sector.
