At a Glance
- Tasks: Drive digital marketing strategies to boost engagement and brand visibility.
- Company: Join Carrier, a leader in sustainable climate solutions with a focus on innovation.
- Benefits: Competitive salary, bonus, pension scheme, private medical care, and 25 days holiday.
- Other info: Inclusive culture that values creativity and offers great career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while driving sustainability.
- Qualifications: 3+ years in digital marketing; strong skills in SEO, email, and analytics.
About Carrier
Carrier Global Corporation, a global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure the safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share.
Role: Digital Marketing Specialist
Location: Telford, on site
Contract: Perm, full.
Job Description
- Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation.
- Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey.
- Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics.
- Plan, execute, and optimize multi-channel digital campaigns to support business growth.
- Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms.
- Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking.
- Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices.
- Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance.
- Plan and manage media and advertising strategies, staying up to date with market trends and innovations.
- Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion.
- Build, maintain, and optimize website performance, ensuring functionality and user experience.
- Collaborate with cross-functional teams (Marketing, Sales, IT) to ensure alignment and successful execution of initiatives.
- Monitor campaign performance, analyze data, and provide insights and recommendations for continuous improvement.
- Manage digital marketing budgets and ensure effective allocation of resources.
Requirements
- University degree or equivalent experience in Marketing, Digital Marketing, or related field.
- Minimum of 3 years of experience in digital marketing or a related role.
- Strong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analytics.
- Experience with marketing automation tools and CRM systems.
- Understanding of website management, basic HTML/CSS, and digital technologies.
- Strong analytical skills with the ability to interpret data and optimize performance.
- Excellent communication and stakeholder management skills.
- Ability to work independently and manage multiple priorities.
- Proactive, detail-oriented, and comfortable working in a fast-paced environment.
What we offer
- Base salary + bonus
- Pension scheme
- 25 days of holiday + bank holidays
- Private medical care
- Life Insurance
Our commitment to you
Our greatest assets are the expertise, creativity and passion of our employees. We strive to provide a great place to work that attracts, develops and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation.
Join us and make a difference.
Pay Range
The annual salary for this position is between £34,500.00-£69,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.
Equal Treatment and Non-Discrimination
Carrier is committed to equal treatment and non-discrimination principles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability, or any other applicable protected class.
Digital Marketing Specialist employer: Carrier Corporation
Carrier is an exceptional employer that prioritises innovation and sustainability, offering a dynamic work environment where employees are empowered to make a meaningful impact. With a strong commitment to employee growth, we provide comprehensive training and development opportunities, ensuring that our team members thrive in their careers. Located in a collaborative office setting, the Purchasing & Compliance Co-Ordinator role allows for regular interaction across various departments, fostering a culture of teamwork and support.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Carrier Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Carrier Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Carrier Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Carrier Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Carrier Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Carrier Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Carrier Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Carrier Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Carrier Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Carrier Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
