At a Glance
- Tasks: Lead digital growth strategies and optimise performance across various channels.
- Company: Join a forward-thinking company focused on innovation and growth.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for personal development.
- Other info: Collaborative team environment with room for creativity and career advancement.
- Why this job: Make a real impact in driving digital success and shaping marketing strategies.
- Qualifications: Experience in digital marketing, analytics, and strong communication skills required.
The predicted salary is between 56250 - 68750 £ per year.
Digital Growth you own the commercial requirement and outcome.
Measurement and decision support.
Analytics quality, tracking requirements, attribution, dashboards, forecasts and clear recommendations for the Marketing Director.
SEO and AI-search visibility.
Technical and on-page priorities, keyword demand, content opportunities, implementation coordination and performance monitoring.
CRM and lifecycle marketing.
Data capture, customer segmentation, automated journeys, email campaign delivery, testing and CRM-attributed revenue reporting.
Distribution and OTA performance.
Product listings, content deployment, inclusions, pricing presentation, rankings, promotional opportunities, account relationships and new-channel onboarding.
Ventrata and channel connectivity.
Product setup, mapping, testing, issue investigation and escalation from a commercial-user perspective.
Channel mix and economics.
Direct-booking share, OTA contribution, commissions, promotional performance and recommendations for shifting demand toward the most profitable channels.
Product-page performance.
Ensuring copy, photography, inclusions, availability information and booking details are accurate, compelling and optimised across owned and partner channels.
Digital support for corporate and private events.
Landing pages, enquiry journeys, lead capture, CRM routing and reporting on the corporate pipeline generated through digital channels.
Digital reputation monitoring.
Tracking reviews and reputation across Google, OTA and partner surfaces and improving the performance of review-generation programmes.
New distribution opportunities.
Identifying, evaluating and onboarding platforms, resellers and commercial partners that can deliver profitable incremental bookings.
Leadership of the Distribution Assistant.
Setting priorities, checking quality, supporting development and documenting repeatable processes.
How you'll work with the team The Marketing Director sets the overall marketing strategy, commercial targets, priorities and budget.
You provide the digital evidence, forecasts and recommendations needed to support those decisions.
The Creative Lead is the brand guardian and owns brand execution, graphics, content and creative quality.
You provide clear briefs for website, CRM and OTA assets, and the Creative Lead ensures everything is visually and tonally consistent.
Finance and Revenue set or approve pricing and margin guardrails.
You implement these accurately across direct and partner channels and identify commission or margin leakage.
Operations owns capacity, availability and product delivery.
You ensure bookable information is accurate and escalate customer-facing or connectivity issues quickly.
Tech owns website infrastructure, code, page speed and deployments.
You own the commercial requirements, backlog priorities and acceptance criteria.
Customer Experience resolves individual service cases.
You own the systems and programmes used to monitor reputation and generate reviews.
Scope Boundary Paid-media strategy, media buying, campaign management and ownership of Google and paid-social advertising sit with the Marketing Director.
The Digital Growth
Digital Growth & Distribution Lead employer: Carpe Diem Tours
As a Digital Growth & Distribution Lead, you will thrive in a dynamic and innovative environment that prioritises employee development and collaboration. Our company offers a supportive work culture with opportunities for professional growth, competitive benefits, and a focus on work-life balance, all set in a vibrant location that fosters creativity and engagement. Join us to make a meaningful impact while enjoying the unique advantages of working in a forward-thinking organisation dedicated to excellence in digital marketing.
