At a Glance
- Tasks: Lead digital growth by optimising e-commerce, CRM, SEO, and OTA performance.
- Company: Join a dynamic team at Carpe Diem, focused on innovative travel solutions.
- Benefits: Enjoy a competitive salary, performance bonuses, and opportunities for professional growth.
- Other info: Work in a vibrant London office with a supportive team culture.
- Why this job: Make a real impact on customer journeys and drive profitable bookings.
- Qualifications: Experience in online sales, analytics, and strong relationship management skills required.
The predicted salary is between 42000 - 42000 £ per year.
Every Carpe Diem booking begins online. The Digital Growth & Distribution Lead owns the digital infrastructure that turns customer interest into profitable bookings: website conversion, CRM, SEO, analytics, OTA performance and new distribution opportunities.
You will be the commercial owner of every bookable digital journey, prioritising our own websites while managing OTAs and other partners deliberately as part of the wider channel mix. This is a hands-on role for someone who can move comfortably between commercial performance, customer journeys, platform relationships, product listings and technical detail.
Reports to: Marketing Director
Direct report: Distribution Assistant
Location: In person, London
Contract: Full-time, permanent
Salary: £42,000 per year + performance based bonuses
Core systems: Analytics and tagging platforms, CMS, CRM and email systems, Ventrata, reporting tools and OTA/partner portals
The person we're looking for:
- Commercially hungry. You care about profitable revenue and understand the difference between traffic, bookings, net revenue and contribution.
- Comfortable in the detail. Booking journeys, product data, analytics, APIs, reservation systems, listings and dashboards do not make you switch off.
- A sharp decision-maker. You can act quickly with the available data, explain the commercial trade-off and improve the evidence as you go.
- A channel operator and relationship-builder. You are equally comfortable reviewing a conversion funnel, solving a connectivity problem or negotiating an opportunity with an OTA partner.
- Customer-focused. You understand that small points of friction—from unclear product information to a broken booking step—can cost the business meaningful revenue.
- A capable manager. You can set clear priorities for the Distribution Assistant, maintain high standards and build simple, repeatable processes.
- AI-first. You use AI practically to analyse data, identify opportunities, improve workflows and move faster without compromising accuracy or judgment.
What you'll bring:
- Experience growing online sales through owned e-commerce, marketplaces, OTAs, ticketing platforms or another digitally bookable environment.
- Strong working knowledge of analytics, tag management, attribution, conversion-rate optimisation, SEO and CRM automation.
- Experience improving websites, landing pages, product pages and online booking journeys.
- An understanding of customer segmentation, lifecycle communications and email performance.
- The ability to manage product and listing data and investigate connectivity or booking-path issues with technical and operational teams.
- Confidence analysing commercial performance and turning data into clear recommendations and priorities.
- Strong relationship-management skills, particularly with external platforms, account managers and technology partners.
- Previous management experience. Travel, tours and experiences, hospitality or leisure experience would be an advantage.
What you'll own:
- Direct e-commerce performance. Website product pages, landing pages, merchandising, booking journeys and the prioritised conversion-rate optimisation roadmap.
- Website requirements. Identifying commercial improvements, preparing clear briefs, setting acceptance criteria and working with Tech or external developers to deliver them.
- Measurement and decision support. Analytics quality, tracking requirements, attribution, dashboards, forecasts and clear recommendations for the Marketing Director.
- SEO and AI-search visibility. Technical and on-page priorities, keyword demand, content opportunities, implementation coordination and performance monitoring.
- CRM and lifecycle marketing. Data capture, customer segmentation, automated journeys, email campaign delivery, testing and CRM-attributed revenue reporting.
- Distribution and OTA performance. Product listings, content deployment, inclusions, pricing presentation, rankings, promotional opportunities, account relationships and new-channel onboarding.
- Ventrata and channel connectivity. Product setup, mapping, testing, issue investigation and escalation from a commercial-user perspective.
- Channel mix and economics. Direct-booking share, OTA contribution, commissions, promotional performance and recommendations for shifting demand toward the most profitable channels.
- Product-page performance. Ensuring copy, photography, inclusions, availability information and booking details are accurate, compelling and optimised across owned and partner channels.
- Digital support for corporate and private events. Landing pages, enquiry journeys, lead capture, CRM routing and reporting on the corporate pipeline generated through digital channels.
- Digital reputation monitoring. Tracking reviews and reputation across Google, OTA and partner surfaces and improving the performance of review-generation programmes.
- New distribution opportunities. Identifying, evaluating and onboarding platforms, resellers and commercial partners that can deliver profitable incremental bookings.
- Leadership of the Distribution Assistant. Setting priorities, checking quality, supporting development and documenting repeatable processes.
How you'll work with the team:
The Marketing Director sets the overall marketing strategy, commercial targets, priorities and budget. You provide the digital evidence, forecasts and recommendations needed to support those decisions.
The Creative Lead is the brand guardian and owns brand execution, graphics, content and creative quality. You provide clear briefs for website, CRM and OTA assets, and the Creative Lead ensures everything is visually and tonally consistent.
Finance and Revenue set or approve pricing and margin guardrails. You implement these accurately across direct and partner channels and identify commission or margin leakage.
Operations owns capacity, availability and product delivery. You ensure bookable information is accurate and escalate customer-facing or connectivity issues quickly.
Tech owns website infrastructure, code, page speed and deployments. You own the commercial requirements, backlog priorities and acceptance criteria.
Customer Experience resolves individual service cases. You own the systems and programmes used to monitor reputation and generate reviews.
Scope Boundary:
Paid-media strategy, media buying, campaign management and ownership of Google and paid-social advertising sit with the Marketing Director. The Digital Growth & Distribution Lead may provide tracking, landing-page and conversion insight where relevant, but is not responsible for managing advertising campaigns or ad accounts.
How success will be measured:
- Profitable direct-revenue growth and direct-booking share against the agreed plan.
- Website conversion rate, booking-path health and reduction in customer drop-off.
- CRM-attributed revenue, database growth, engagement and lifecycle performance.
- Organic-search visibility and revenue from priority products and destinations.
- OTA revenue, listing conversion, ranking, commission efficiency and partner performance.
- Successful launch and commercial performance of new distribution channels.
- Accuracy and reliability of analytics, dashboards, product data and channel reporting.
- Resolution time for website, listing and connectivity issues.
- Quality, accuracy and development of work delivered by the Distribution Assistant.
Digital Growth & Distribution Lead in City of London employer: Carpe Diem Tours
At Carpe Diem, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. Our culture fosters professional growth through hands-on experience and mentorship, ensuring that every team member can thrive while contributing to our mission of transforming customer journeys into profitable bookings. With competitive salaries, performance-based bonuses, and a commitment to leveraging cutting-edge technology, we empower our employees to make impactful decisions and drive meaningful results.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth & Distribution Lead in City of London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Carpe Diem Tours are looking for when hiring for a Digital Growth & Distribution Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Carpe Diem Tours for the Digital Growth & Distribution Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Carpe Diem Tours as a Digital Growth & Distribution Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Carpe Diem Tours’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Growth & Distribution Lead.
We think you need these skills to ace Digital Growth & Distribution Lead in City of London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Carpe Diem Tours, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Carpe Diem Tours's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Carpe Diem Tours. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Carpe Diem Tours
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Carpe Diem Tours uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Carpe Diem Tours. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
