Senior Marketing Manager in Exeter

We are seeking a strategic and results-oriented Senior Marketing Manager to lead the planning and execution of integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. This role will oversee multi-channel marketing efforts, lead a marketing team, and collaborate closely with other departments to ensure alignment with business objectives.

Salary: £40,000 per annum

Hours: 8am – 4:30pm with half hour lunch

Location: Carparison Leasing, Marsh Barton, Exeter

What you’ll need:

• 5+ years in marketing management roles
• Email marketing experience strongly advantageous
• Strong knowledge of integrated marketing communications and digital marketing channels
• Experience managing marketing teams and budgets
• Excellent analytical, communication, and project management skills
• Understanding of UK marketing regulations and GDPR compliance
• Strategic thinking and leadership
• Creative problem-solving
• Excellent communication and stakeholder management
• Ability to manage multiple priorities and projects efficiently

What you’ll do:

• Develop and implement comprehensive marketing strategies aligned with company goals and audience needs
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends
• Drive brand positioning and messaging to enhance visibility and reputation
• Lead pilot projects and testing of new channels, technologies, and creative approaches
• Ensure brand consistency across all marketing materials and communications
• Analyse customer behaviour and segmentation to enhance targeting and campaign effectiveness
• Forecast marketing budgets and resources to ensure efficient use of funds
• Act as a key point of contact for senior leadership, reporting on performance and strategic alignment
• Track and report on key metrics including lead generation volume/quality, cost per acquisition, ROI/ROAS, website traffic, conversion rates, customer retention, and brand awareness uplift
• Support marketing mix modelling and sales attribution analysis to optimise channel investment and improve campaign effectiveness
• Ensure responsible AI practices aligned with business strategy, including transparency, fairness, security, and compliance with relevant regulations
• Plan and manage multi-channel campaigns across digital, social, email, content, and offline channels
• Oversee delivery and optimisation of email/SMS, direct mail, organic and paid social campaigns, PR, paid media, events, and creator/influencer partnerships
• Lead hands-on management of select channels while working closely with the broader marketing team to support and optimise additional marketing initiatives
• Lead forum strategy, overseeing community management and engagement initiatives
• Ensure channel activity works cohesively to support acquisition, engagement, and brand visibility
• Monitor, analyse, and report on campaign performance using data-driven insights to optimise results
• Oversee budget allocation and spend efficiency across all channels
• Support development of content and creative assets aligned with campaign goals
• Plan and oversee marketing events, webinars, or trade shows to strengthen brand presence
• Leverage customer data and testing to ensure effective segmentation, personalisation, automation, and customer journey optimisation
• Maximise the value and performance of marketing assets to ensure strong return on investment
• Lead and motivate the marketing team, fostering a collaborative, innovative, and performance-driven environment
• Provide support across operational marketing initiatives to ensure alignment and consistency across all activity
• Set and track team and individual goals, supporting development and improvement plans
• Support career progression for team members through coaching, training, and structured development
• Oversee task, project, and campaign management when briefed, maintaining clear communication and effective execution
• Facilitate cross-departmental alignment through regular updates and integrated plans that support business objectives
• Negotiate contracts with external agencies, suppliers, and platforms as required, although all core marketing activities are currently managed in-house
• Ensure all marketing activities comply with legal, ethical, and brand guidelines, including ASA, FCA, and GDPR standards
• Champion continuous improvement through testing new tools, platforms, and approaches
• Support communications during crises or reputational issues
• Ensure the effective, ethical, and regulated use of AI and marketing automation tools in line with company policies and regulations

If you think you’re perfect for our Senior Marketing Manager role and would like to apply, you’ll need to send your CV and a cover letter to our recruitment team. You can reach them at [emailprotected] or by clicking apply.

We provide lots of help and advice on what we look for within the applications we receive and how you can make yours stand out. We know applying for jobs can be daunting and that sometimes the biggest barrier to pushing the button can be ourselves. Even if you feel you don’t fulfil all of the criteria listed, you still might be a great fit! We’d encourage you to apply and supplement your CV with a detailed covering letter. We’ll read every one with interest.