Head of Growth

Caroola Blackpool, England, United Kingdom

Head of Growth

Caroola is a group of market-leading brands specializing in managing tax, umbrella, and accountancy services for small businesses and the high-quality contingent workforce.

Our mission is to empower our clients and connect the agile workforce community through innovative solutions, unrivaled service, and expert support. We pride ourselves on fostering a talented team dedicated to excellence in financial services.

Role Overview

We are currently looking to recruit a Head of Growth to drive the sales of our Accountancy brand.

As the Head of Accountancy Growth, you will take the lead in developing and executing our digital strategy. Taking responsibility for driving customer acquisition, growth and engagement whilst optimising the overall cost of acquisition.

With an annual budget of £500k-£1m, the Head of Accountancy Growth will play a crucial role in achieving an annualised revenue growth of 10% plus over the next 2 years. Ultimately you will be responsible for achieving the budgeted New Customer/Client volumes and revenue across our Caroola Accountancy and BAA brands.

Role and Responsibilities

• Develop and implement a comprehensive digital strategy aligned with business goals, and manage an annual digital budget of £500k-£1m to maximise ROI.
• Lead initiatives to acquire new customers through data‑driven digital campaigns and optimise the total cost of acquisition while maintaining high‑quality engagement.
• Drive initiatives to achieve an annualised revenue growth of 20%+ and manage the funnel from leads to joiners, maximising conversion rates for operational teams.
• Track and analyse key performance metrics to assess campaign effectiveness and adjust strategies to maximise joiner numbers.
• Stay ahead of industry trends and emerging technologies, recommend tactical changes, and analyse market opportunities to direct targeted communication and promotions.
• Leverage tools and platforms to enhance marketing efficiency and effectiveness.
• Review product packages and pricing, recommend adjustments, and ensure positioning supports growth of joiner numbers.
• Create tactical promotional packages and pricing to drive joiner growth, develop upsell and cross‑conversion products and promotions to increase average customer revenue.
• Manage relationships with external agencies, vendors, and partners.
• Communicate performance and strategies to senior stakeholders and executive leadership.

Skills and Experience Required

• Proven experience in a senior digital marketing role, with a strong track record of achieving measurable results.
• Expertise in managing substantial marketing budgets and optimising ROI.
• Strong knowledge of customer acquisition strategies and performance marketing.
• Proficiency in using digital marketing tools and platforms, including Google Ads, Social Media Ads, SEO, email marketing, and analytics tools.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong communication and stakeholder management skills.
• Experience in financial services would be an advantage although not essential.

Benefits Package

• Annual Leave – Enjoy 25 days off plus Bank Holidays to reach a maximum of 29.
• Bupa Private Medical Insurance
• Cycle to work scheme
• Company Pension – Jarvis
• Caroola supports the mental health of its people. Our dedicated team of qualified Mental Health First Aiders provide materials and support in areas such as mental health, mindfulness and personal health.
• Employee Assistance Programme We provide 24/7 365 days a year counselling and support through our Employee Assistance Programme
• Onsi – Salary Advance Scheme
• My Savings Pal – Earn cashback
• Hybrid Working
• Free Parking

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

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