At a Glance
- Tasks: Analyse digital data to deliver insights that drive marketing decisions and optimise performance.
- Company: Join Carnival UK, a leader in unforgettable holiday experiences.
- Benefits: Enjoy 25+ days leave, employee discounts, and extensive learning opportunities.
- Other info: Hybrid work model and a culture that values diversity and personal growth.
- Why this job: Make an impact by transforming data into actionable insights for top brands.
- Qualifications: Experience with Google Analytics and Adobe Analytics; strong analytical skills required.
The predicted salary is between 30000 - 42000 £ per year.
We are seeking a Digital Insight Analyst to bring new perspectives and expertise to our Digital Insight and Analytics team. This role is responsible for delivering data‑driven insights and performance reporting that inform decision‑making across all digital paid marketing channels. You’ll interrogate web analytics to discover insights, surface trends, support investment programmes, forecast website visits, and evaluate digital marketing performance.
Responsibilities:
- Build and collaborate on reports in Adobe Analytics, CJA, and Quantum Metric that integrate behavioural data with commercial performance to support cross‑channel optimisation.
- Evaluate and report on the performance of investment, targeting, traffic, and paid marketing campaigns.
- Develop forecasting models for website visits and traffic projections to support marketing planning and ROI analysis.
- Work closely with MarTech to ensure data layer quality and relevant tagging to support robust analysis.
- Present actionable insights to stakeholders across both P&O Cruises & Cunard to drive insight‑led change.
What You’ll Bring:
- Extensive experience using Google Analytics, Adobe Analytics and/or Customer Journey Analytics for reporting and analysis.
- Skilled at building analytics & marketing dashboards, segments, and custom metrics.
- Strong understanding of digital paid marketing channels (search, display, social) and how to measure and optimise their performance.
- Experience in forecasting website traffic and interpreting trends to inform marketing investment decisions.
- Ability to translate data into business insight, with a focus on conversion, content engagement, and customer behaviour.
- Experienced in working with tagging and data layers to ensure high‑quality data capture.
About You:
- Proven commitment to continuous professional development across digital experience, marketing ROI & Martech disciplines.
- A proactive mindset with the ability to influence marketing strategies through data‑driven recommendations.
Benefits:
- Employee Discounted Cruising plus Friends and Family offers.
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme.
- Recognition scheme with prizes and awards.
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers.
- Extensive learning and development opportunities.
- Employee‑led networks.
- Employee Assistance and Wellbeing programmes.
- Company paid Health Cash Plan and health assessment.
- In‑house Occupational Health help and access to digital GP.
- Life Assurance.
- Parental and adoption leave.
- Employee Shares Plan.
- Electric Car and Cycle to Work schemes.
- Onsite restaurant offering range of healthy cooked and grab and go meals.
- Discounted retail and leisure via discounts portal.
- Contributory Defined Contribution Pension scheme.
- A friendly welcome with help settling in.
Digital Insight Analyst in Southampton employer: Carnival UK (P&O Cruises & Cunard)
Carnival UK offers an exceptional work environment in Southampton, where innovation and mentorship are at the forefront of our dynamic team culture. As a Senior Director, you'll not only lead in electrical and automation safety but also enjoy extensive opportunities for professional growth and development within a globally recognised company. Our commitment to employee well-being and collaboration with industry leaders makes us an attractive employer for those seeking meaningful and rewarding careers.
Contact Details:
Carnival UK (P&O Cruises & Cunard) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Insight Analyst in Southampton
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects and insights. This is a great way to demonstrate your expertise in Google Analytics and Adobe Analytics to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your data storytelling skills. Be ready to explain how you've used data to drive marketing decisions and improve performance. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to join our team and make an impact.
We think you need these skills to ace Digital Insight Analyst in Southampton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with Google Analytics, Adobe Analytics, and digital marketing channels. We want to see how your skills align with the role of Digital Insight Analyst!
Showcase Your Insights:When writing your application, don’t just list your skills—share specific examples of how you've used data to drive decisions in past roles. We love seeing how you’ve turned insights into action!
Be Authentic:Let your personality shine through in your application. We value diversity and want to know what makes you unique. Share your passion for digital marketing and how it connects to our mission at Carnival UK.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to receive your application and get to know you better!
How to prepare for a job interview at Carnival UK (P&O Cruises & Cunard)
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Google Analytics, Adobe Analytics, and Customer Journey Analytics. Be ready to discuss how you've used these tools in the past to derive insights and optimise marketing performance.
✨Showcase Your Reporting Skills
Prepare examples of reports or dashboards you've built that integrate behavioural data with commercial performance. Highlight how these reports have influenced decision-making in previous roles, as this will demonstrate your ability to provide actionable insights.
✨Understand Digital Marketing Channels
Familiarise yourself with the different digital paid marketing channels like search, display, and social. Be prepared to discuss how you measure and optimise their performance, as this is crucial for the role.
✨Be Ready to Forecast
Practice explaining your approach to developing forecasting models for website visits and traffic projections. Share any past experiences where your forecasts led to successful marketing planning or ROI analysis, as this will show your strategic thinking.
