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- Tasks: Analyse digital data to deliver insights that enhance guest experiences and drive business decisions.
- Company: Join Carnival UK, a leader in the holiday sector focused on unforgettable experiences.
- Benefits: Enjoy employee discounts, generous leave, health plans, and extensive learning opportunities.
- Why this job: Make a real impact by transforming data into actionable insights for a global brand.
- Qualifications: Experience with Google Analytics and Adobe Analytics; strong analytical and reporting skills.
- Other info: Hybrid work model with a supportive culture that values diversity and personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Job Functions
Strategy / Planning; Marketing;
Role Overview
We are seeking a Digital Insight Analyst to bring new perspectives and expertise to our Digital Insight and Analytics team.
This role is responsible for delivering data‑driven insights and performance reporting that inform decision‑making across all digital paid marketing channels. You’ll interrogate web analytics to discover insights, surface trends, support investment programmes, forecast website visits, and evaluate digital marketing performance.
Position level: CUK09. Full‑time, permanent. Hybrid work up to two days from home.
Responsibilities
- Build and collaborate on reports in Adobe Analytics, CJA, and Quantum Metric that integrate behavioural data with commercial performance to support cross‑channel optimisation.
- Evaluate and report on the performance of investment, targeting, traffic, and paid marketing campaigns.
- Develop forecasting models for website visits and traffic projections to support marketing planning and ROI analysis.
- Work closely with MarTech to ensure data layer quality and relevant tagging to support robust analysis.
- Present actionable insights to stakeholders across both P&O Cruises & Cunard to drive insight‑led change.
What You’ll Bring
- Extensive experience using Google Analytics, Adobe Analytics and/or Customer Journey Analytics for reporting and analysis.
- Skilled at building analytics & marketing dashboards, segments, and custom metrics.
- Strong understanding of digital paid marketing channels (search, display, social) and how to measure and optimise their performance.
- Experience in forecasting website traffic and interpreting trends to inform marketing investment decisions.
- Ability to translate data into business insight, with a focus on conversion, content engagement, and customer behaviour.
- Experienced in working with tagging and data layers to ensure high‑quality data capture.
About You
- Proven commitment to continuous professional development across digital experience, marketing ROI & Martech disciplines.
- A proactive mindset with the ability to influence marketing strategies through data‑driven recommendations.
Application Guidance
Diversity is our strength, and we encourage applications from those with varied experiences, whether you meet every listed requirement or not. If you’re passionate about our guests’ experience and looking for an opportunity to grow, we’d love to hear from you.
Why Join Us
Working with us means more than just a role in the guest experience sector. It’s about being part of a team that values well‑being and personal growth.
Read our employee experience guide to learn more about life as a Carnival UK colleague.
Benefits
- Employee Discounted Cruising plus Friends and Family offers
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Recognition scheme with prizes and awards
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Employee‑led networks
- Employee Assistance and Wellbeing programmes
- Company paid Health Cash Plan and health assessment
- In‑house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
- Contributory Defined Contribution Pension scheme
- A friendly welcome with help settling in
Recruitment Journey
For more information on your recruitment journey, please visit the link provided in the original description.
About Us
Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise. Carnival UK brings together talented people from across the globe to create unforgettable holiday happiness. We proudly bring to life P&O Cruises and Cunard, delivering unbridled joy, boundless adventure, and lifelong memories to millions of people for over 350 years.
Our culture values diversity, equity and inclusion. We aim to be Travel’s Employer of Choice.
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Digital Insight Analyst employer: Carnival UK (P&O Cruises & Cunard)
Contact Detail:
Carnival UK (P&O Cruises & Cunard) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Carnival UK. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Prepare for interviews by diving deep into Carnival UK's values and recent projects. Show us that you’re not just another candidate but someone who genuinely cares about creating unforgettable holiday happiness.
✨Tip Number 3
Practice your data storytelling skills! You’ll need to translate complex insights into clear, actionable recommendations. We want to see how you can make data come alive for different teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Digital Insight Analyst
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about enhancing guest experiences and how your skills can contribute to our mission.
Tailor Your CV: Make sure your CV is tailored to the Digital Insight Analyst role. Highlight your experience with Google Analytics, Adobe Analytics, and any relevant projects that showcase your ability to derive insights from data.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Carnival UK (P&O Cruises & Cunard)
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Google Analytics, Adobe Analytics, and Customer Journey Analytics. Be ready to discuss how you've used these tools in the past to derive insights and improve performance. Having specific examples will show that you can hit the ground running.
✨Understand the Digital Customer Journey
Familiarise yourself with the digital customer journey and think about how you can identify performance opportunities. Prepare to share your thoughts on how data can enhance user experience and drive conversion rates. This shows you're not just a number cruncher but someone who understands the bigger picture.
✨Prepare Insightful Questions
Think of insightful questions to ask during the interview. This could be about their current digital strategies or how they measure success in their campaigns. It demonstrates your genuine interest in the role and helps you assess if the company is the right fit for you.
✨Showcase Your Communication Skills
Since you'll be presenting insights to various stakeholders, practice explaining complex data in simple terms. Use examples from your previous roles where you successfully communicated findings to non-technical teams. This will highlight your ability to bridge the gap between data and actionable insights.
