At a Glance
- Tasks: Lead and optimise marketing campaigns for Cunard, managing budgets and collaborating globally.
- Company: Carnival UK creates unforgettable holiday experiences with iconic brands like P&O Cruises and Cunard.
- Benefits: Enjoy hybrid work, employee discounts, annual bonuses, extensive learning opportunities, and wellness programmes.
- Why this job: Join a passionate team dedicated to luxury travel and making holidays memorable for guests.
- Qualifications: Proven experience in media planning, budget management, and content production is essential.
- Other info: This is a 12-month fixed-term contract starting in November.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Carnival UK is in search of a Senior Marketing Campaigns Manager , who is crucial in supporting our Cunard brand direction and nurturing a high-performing team.
Role Overview
Key accountabilities include:
- Leading the planning, delivery, and optimisation of Cunard’s UK media budget, collaborating globally to ensure alignment and performance
- Managing the development and execution of integrated marketing campaigns across ATL and BTL channels, including TV, press, radio, digital, and social
- Overseeing promotional planning, product launch marketing, and content strategy in line with brand and commercial goals
- Acting as the primary contact for media and creative agencies, ensuring value generation and campaign effectiveness
Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK06, offered as a full-time position, on a fixed term (12 months) basis, we offer hybrid work including up to two days from home. Please note that this role is due to start in November .
Requirements: Your Expertise and Leadership
To thrive as a Senior Marketing Campaigns Manager within the Cunard marketing team, we\’re looking for:
- Proven experience in media planning and buying across offline and digital channels
- Strong track record of managing large marketing budgets and external media agencies
- Expertise in content production, including commercial photo shoots and campaign delivery
- Ability to interpret analytics and drive brand and commercial outcomes through strategic media use
About You: A Catalyst for Change
We believe that diversity enriches our team. We\’re interested in candidates who:
- Are collaborative, supportive leaders who empower their teams without micromanaging
- Communicate openly, listen actively, and foster inclusive, idea-driven environments
- Demonstrate curiosity, continuous improvement, and a passion for marketing
- Act as role models for positivity, mutual respect, and cross-functional teamwork
Why Join Us?
Working with us is about more than a job. It\’s about creating unforgettable holiday happiness for our guests and a fulfilling career for you. Our benefits package reflects our commitment to your wellbeing:
- Employee Discounted Cruising plus Friends and Family offers
- Annual bonus
- A friendly welcome with help settling in
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Recognition scheme with prizes and awards
- Contributory Defined Contribution Pension scheme
- Company paid private medical and dental insurance and health assessment
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
Ready to Lead?
If guiding a guest experience team to new heights excites you, we\’re eager to hear from you. Apply now to start your journey with us, where your performance-led leadership will make a difference in our shared success.
Recruitment Journey
For more information on your recruitment journey, please visit .
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About Us
Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world’s largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain’s rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
It’s through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel’s Employer of Choice.
About the Team
The Cunard Sales and Marketing team are instrumental in the success of Cunard and our aim to be the benchmark of luxury travel. Our marketing teams maximize opportunity and create focused, meaningful communications that help to grow existing audiences as well as appealing to new ones. We have experts across advertising, CRM, brand, PR, digital, loyalty and the creative studio who work together collaboratively to create unforgettable holiday happiness. Our sales teams develop and grow partnerships ensuring they have the finest knowledge of our products. Our teams also manage sales communications, systems, and events to provide the best tools and support, ensuring that our travel trade partners are at the centre of all that we do. In addition to supporting travel agents, the sales team provide support to a team of ship based sales managers and work with third parties to find new routes to market for our brand.
Join us on our journey – apply now.
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Senior Manager Marketing Campaigns (12 Month FTC) employer: Carnival Corporation & plc
Contact Detail:
Carnival Corporation & plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Marketing Campaigns (12 Month FTC)
✨Tip Number 1
Familiarise yourself with Cunard's brand values and recent marketing campaigns. Understanding their unique selling points and how they position themselves in the luxury cruise market will help you align your experience with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Carnival UK, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in media planning and buying, particularly in both offline and digital channels. Being able to discuss recent developments or case studies in your interview will demonstrate your expertise and passion for the field.
✨Tip Number 4
Prepare examples of successful integrated marketing campaigns you've led, focusing on your role in managing budgets and collaborating with agencies. Highlighting measurable outcomes will showcase your ability to drive brand success, which is crucial for this position.
We think you need these skills to ace Senior Manager Marketing Campaigns (12 Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media planning, budget management, and campaign execution. Use specific examples that demonstrate your expertise in both offline and digital channels.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing and leadership. Discuss how your collaborative approach aligns with the company's values and how you can contribute to the Cunard brand direction.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns you've led or significant budget management experiences. This will help illustrate your capability to drive brand and commercial outcomes.
Research the Company Culture: Familiarise yourself with Carnival UK's culture and values. Mention in your application how you embody these values and how you can contribute to fostering an inclusive and supportive team environment.
How to prepare for a job interview at Carnival Corporation & plc
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led, focusing on your role in planning, execution, and optimisation. Highlight measurable outcomes, such as increased engagement or sales, to demonstrate your impact.
✨Understand the Brand
Familiarise yourself with Cunard's brand values and recent marketing initiatives. This will allow you to align your answers with their goals and show that you're genuinely interested in contributing to their success.
✨Demonstrate Leadership Skills
Be ready to share examples of how you've empowered your team in previous roles. Discuss your approach to collaboration and how you foster an inclusive environment, as these qualities are highly valued by the company.
✨Prepare for Analytical Questions
Since the role requires interpreting analytics to drive outcomes, brush up on relevant metrics and tools. Be prepared to discuss how you've used data to inform your marketing strategies and improve campaign performance.