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For Companies At a Glance
- Tasks: Design and execute customer journeys, enhancing guest engagement through tailored communications.
- Company: Join Cunard, a prestigious brand in luxury travel with a vibrant marketing team.
- Benefits: Enjoy employee discounts, health plans, and extensive learning opportunities.
- Why this job: Make a real impact on customer experiences while growing your marketing skills.
- Qualifications: Understanding of marketing, excellent communication skills, and experience with CRM systems preferred.
- Other info: Hybrid work options and a supportive community focused on growth and wellbeing.
The predicted salary is between 30000 - 42000 £ per year.
Overview
Set your sights on a future within Cunard with a role designed for aspiring professionals. This Customer Journeys Executive in the Cunard team here at Carnival UK offers a unique blend of learning, growth, and hands-on experience in the heart of our Cunard Marketing department. It\’s your chance to start building a solid foundation in this field, contributing to our strategic goals while honing your technical skills.
Role Overview
In this dynamic role, you will collaborate closely with the Senior Executive of Customer Journeys and the wider CRM team to design and execute comprehensive customer journeys, communication plans, and guest change notifications. Your efforts will play a vital part in achieving our strategic objectives, including enhancing the lifetime value of all guests in our database and converting new prospects into loyal guests.
You will be responsible for overseeing all customer touchpoints, with a particular focus on direct mail and email communications within our customer journeys, helping to foster engagement and retention among our valued customers.
This role will require you to analyse customer data to identify trends and opportunities for improvement, ensuring that our messaging is tailored and impactful. You will also work closely with other departments to ensure a seamless customer experience, leveraging insights from various channels to drive continuous enhancements in our communication strategies.
Your creativity and strategic thinking will be essential in crafting compelling narratives that resonate with our audience, ultimately contributing to Cunard’s reputation for exceptional guest experiences. This position offers a fantastic opportunity to make a significant impact on customer engagement and within a prestigious brand.
Key accountabilities
- Support the end to end implementation of our customer journeys from briefing, through design, data selections and fulfilment to Cunard past guests and enquirers under the guidance of the CRM management team.
- Help develop, implement and maintain insight driven CRM customer journeys, that engage, retain and drive bookings, pre-cruise purchases and on board sales, from past guests and new enquirers.
- Help co-ordinate the end-to-end management of all guest change notifications such as changes to our protocols, change to booking requirements, change of port, cancellations, and more.
- Develop well written, clear and on brand communications which may be required to pass through various points of approval to various levels of stakeholders, and see through multiple rounds of amends.
- Ensure a consistency of message and tone of voice across channels and communications type. All CRM materials are then produced according to the brief, reflecting the Cunard brand as a luxury lifestyle brand and are delivered on time to the handling house / email service provider.
This role is classified as CUK10 and is available on a full-time permanent basis. We offer hybrid work including up to two days from home.
About you: the ideal candidate
- An understanding of marketing including direct mail and email
- Excellent computer skills, especially in Microsoft Office packages and preferably in a campaign management system. Experience working with CRM systems such as Databases and ESPs advantageous.
- Good interpersonal and communication skills – able to build relationships and work effectively with multiple stakeholders across the business.
- Experience of working on large projects with excellent administration and time management skills.
In this role, your distinct personal attributes will be the key to standing out. We are on the lookout for candidates who want to excel in Marketing. If you possess qualities that can drive success in this sector, we want you on our team. Your ability to blend skills with interpersonal strengths will set the foundation for innovation and growth within our Cunard team.
We recognise the value in having people with a variety of backgrounds, experience and skills in our business. That means the role requirements here should be seen as a guide, not a checklist.
Why join us?
Our Cunard team is about being part of a community that values growth, work-life balance, and wellbeing. Benefits include:
- Employee Discounted Cruising plus Friends and Family offers
- Recognition scheme with prizes and awards
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Employee Assistance and Wellbeing programmes
- Company paid Health Cash Plan and health assessment
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Contributory Defined Contribution Pension scheme
Take the next step
Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Don’t miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness. Apply today to start your journey with us.
About Us
Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world’s largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain’s rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
It’s through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel’s Employer of Choice.
About the Team
The Cunard Sales and Marketing team are instrumental in the success of Cunard and our aim to be the benchmark of luxury travel. Our marketing teams maximize opportunity and create focused, meaningful communications that help to grow existing audiences as well as appealing to new ones. We have experts across advertising, CRM, brand, PR, digital, loyalty and the creative studio who work together collaboratively to create unforgettable holiday happiness. Our sales teams develop and grow partnerships ensuring they have the finest knowledge of our products. Our teams also manage sales communications, systems, and events to provide the best tools and support, ensuring that our travel trade partners are at the centre of all that we do. In addition to supporting travel agents, the sales team provide support to a team of ship based sales managers and work with third parties to find new routes to market for our brand.
Join us on our journey – apply now.
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Customer Journeys Executive - Cunard employer: Carnival Corporation & Plc
Contact Detail:
Carnival Corporation & Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Journeys Executive - Cunard
✨Tip Number 1
Network like a pro! Reach out to people in the Cunard team or related fields on LinkedIn. A friendly message can go a long way, and you might just find someone willing to give you insider tips or even refer you for the role.
✨Tip Number 2
Prepare for the interview by researching Cunard’s values and recent campaigns. Show us that you’re not just interested in the job, but that you genuinely care about the brand and its mission. Bring your A-game with examples of how you can contribute to their goals!
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your thoughts clearly and confidently, especially around customer journeys and CRM strategies. This will help you feel more at ease when it’s your turn to shine.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email expressing your appreciation for the opportunity can leave a lasting impression. It shows us that you’re enthusiastic and professional, which is exactly what we’re looking for!
We think you need these skills to ace Customer Journeys Executive - Cunard
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Journeys Executive role. Highlight your relevant experience in marketing, CRM systems, and communication skills that align with what Cunard is looking for.
Showcase Your Creativity: Since this role involves crafting compelling narratives, don’t shy away from showcasing your creative side. Include examples of past projects where you’ve successfully engaged customers through innovative communication strategies.
Be Data-Driven: Cunard values insights from customer data, so mention any experience you have with analysing trends or improving customer journeys based on data. This will show that you understand the importance of data in enhancing customer experiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our amazing team!
How to prepare for a job interview at Carnival Corporation & Plc
✨Know Your Customer Journeys
Before the interview, dive deep into understanding customer journeys and how they apply to Cunard. Familiarise yourself with their marketing strategies and think about how you can contribute to enhancing guest experiences through effective communication.
✨Showcase Your Data Skills
Since analysing customer data is a key part of this role, be prepared to discuss your experience with data analysis. Bring examples of how you've identified trends or improved processes in previous roles, and be ready to explain how you would apply these skills at Cunard.
✨Communicate Clearly and Confidently
As you'll be developing communications for various stakeholders, practice articulating your thoughts clearly. Use examples from your past experiences to demonstrate your ability to craft messages that resonate with different audiences while maintaining brand consistency.
✨Emphasise Team Collaboration
This role involves working closely with multiple departments, so highlight your teamwork skills. Share specific instances where you've successfully collaborated on projects, showcasing your interpersonal skills and ability to build relationships across teams.