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- Tasks: Plan and execute exciting CRM campaigns to boost holiday sales and guest engagement.
- Company: Join Carnival UK, a leader in unforgettable holiday experiences.
- Benefits: Enjoy hybrid working, employee discounts, and extensive learning opportunities.
- Why this job: Make a real impact in the travel industry while developing your marketing skills.
- Qualifications: Experience in CRM campaign planning and strong communication skills required.
- Other info: Be part of a diverse team with great career growth potential.
The predicted salary is between 30000 - 42000 £ per year.
Job Description
In our continuous journey of growth and innovation at Carnival UK, we are seeking a CRM Executive Campaign Planner to bring fresh insights and expertise to our P&O Cruises Sales & Marketing Function.
Role Overview
This role is responsible for the planning and execution of key campaign communications which help tactically fill our ships as well as deliver longer term strategic holiday sales.
This role would suit a competent CRM Marketer who has strong technical knowledge of CRM models, data and systems. The role holder will be required to operate effectively and efficiently on their own, leading projects, working with senior stakeholders and making decisions on how their work influences guest behaviour.
The role holder will be proficient at understanding the correlation between engagement and conversion and will draw on their CRM knowledge to ensure campaign comms drive volume of traffic to sales channels. A solid understanding of the practises of CRM personalisation will be required.
This role will include:
- End to end campaign planning of sales and engagement comms, taking responsibility for gathering insights, selecting audiences based on knowledge of our database, all aspects of implementation and reporting and owning budget responsibility for your campaigns.
- Management of strong relationships with our agency partners, leading status meetings, supporting the CRM manager on maintaining our budget and supporting junior members of the CRM team as appropriate.
- Technical ability to translate segmentation and data science modelling to help build campaigns.
- Management of the production of all marketing collateral associated with your campaign and to work directly with Data Science, Insights and the Creative Studio to brief, feedback and approve all communications.
Our role categories range from CUK15 (entry level) to CUK1 (Brand President) so you can clearly see internal development opportunities. This role is a CUK09 and is offered on a 12months fixed-term contract basis, with hybrid working in our Southampton office, including up to two days from home.
Start date – 1st December 2025
What You’ll Bring
- Extensive knowledge of planning CRM campaigns utilising personalisation to meet commercial targets.
- Experience using CRM systems to build selections and campaigns (Fast stats and People Stage).
- Skilled in Microsoft suite, Adobe analytics.
- Excellent experience in managing agency relationships and working on segmentation models.
- Thorough knowledge of guest engagement tactics.
- Some knowledge of CRM compliance law.
About You: The Ideal Candidate
- Commercial acumen, with ability to drive sales.
- A strong team player, flexible in approach.
- Excellent communication skills – able to communicate data to the wider team (both technical and non-technical).
- A self-starter, able to work on own initiative.
Benefits
- Home and office-based hybrid working (up to 2 days from home)
- Recognition scheme with prizes and awards
- Employee Discounted Cruising plus Friends and Family offers
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers.
- Extensive learning and development opportunities
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Company paid Health Cash Plan and health assessment.
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes.
- Onsite restaurant offering range of healthy cooked and grab and go meals.
- Discounted retail and leisure via discounts portal
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Contributory Defined Contribution Pension scheme
- A friendly welcome with help settling in
Please note: Being able to create unforgettable holiday happiness is a brilliant opportunity so we often receive high volumes of applications for our roles. In these cases, we may close our job adverts early and aren’t able to consider applications once this happens.
About Us
Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world’s largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain’s rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
It’s through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel’s Employer of Choice.
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CRM Executive Campaign Planner- 12mth FTC employer: Carnival Corporation & plc
Contact Detail:
Carnival Corporation & plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive Campaign Planner- 12mth FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how your experience aligns with the role. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can set you apart from other candidates. It shows your enthusiasm for the role and keeps you fresh in their minds.
We think you need these skills to ace CRM Executive Campaign Planner- 12mth FTC
Some tips for your application 🫡
Show Your CRM Skills: Make sure to highlight your experience with CRM systems and campaign planning. We want to see how you've used data to drive engagement and conversion in your previous roles.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the job description. We love seeing candidates who take the time to connect their background to what we’re looking for.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Carnival Corporation & plc
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the systems mentioned in the job description, like Fast Stats and People Stage, and be ready to discuss how you've used them in past campaigns.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've planned and executed. Highlight how you used personalisation to meet commercial targets and the impact it had on engagement and conversion rates.
✨Build Rapport with Stakeholders
Since this role involves managing relationships with agency partners and senior stakeholders, think about how you can demonstrate your communication skills. Share experiences where you successfully collaborated with others to achieve campaign goals.
✨Be Ready for Technical Questions
Expect questions that dive into data science modelling and segmentation. Brush up on these topics so you can confidently explain how they relate to your campaign strategies and outcomes.
