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- Tasks: Lead and optimise paid search campaigns to drive traffic and revenue.
- Company: Join Carnival UK, a leader in creating unforgettable holiday experiences.
- Benefits: Enjoy hybrid work, employee discounts, bonuses, and extensive learning opportunities.
- Why this job: Make a real impact in a dynamic team while shaping digital marketing strategies.
- Qualifications: Experience with large-scale PPC campaigns and strong analytical skills required.
- Other info: Embrace a culture of diversity and continuous improvement in a supportive environment.
The predicted salary is between 43200 - 72000 £ per year.
Carnival UK is in search of a Search Marketing Manager, who is crucial in supporting our digital marketing ambitions within the P&O Cruises Marketing team.
Role Overview
The Search Marketing Manager is responsible for leading the strategic and tactical development of our paid search (PPC) activity, managing a multi-million-pound budget to drive significant revenue and customer acquisition growth. This role acts as the strategic lead for paid search, ensuring campaigns are optimised, data-driven, and aligned with broader marketing and digital strategies.
Key accountabilities include:
- Leading the strategic planning and tactical optimisation of paid search campaigns to drive high-quality traffic and revenue
- Managing a multi-million-pound paid search budget, ensuring efficient spend and strong ROI
- Line management and development of the Senior Search Marketing Executive
- Collaborating with internal teams and external partners (e.g., Google, Microsoft) to identify opportunities and implement best practices
Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK08 and offered as a full-time position on a permanent basis. We offer hybrid work including up to two days a week from home.
Requirements: Your Expertise and Leadership
To thrive as a Search Marketing Manager, we\’re looking for:
- Proven experience managing large-scale paid search campaigns and high-volume budgets
- Advanced knowledge of Google Ads, Microsoft Ads, and associated tools and editors
- Strong analytical skills with the ability to interpret data and drive performance improvements
- Experience in strategic media planning and cross-channel marketing coordination
About You: A Catalyst for Change
We believe that diversity enriches our team. We\’re interested in candidates who:
- Are proactive and confident in sharing ideas, raising concerns, and leading by example
- Build inclusive, collaborative relationships and foster team development
- Embrace continuous improvement and stay current with industry trends
- Empower others through coaching, mentoring, and creating a high-performance environment
Why Join Us?
Working with us is about more than a job. It\’s about creating unforgettable holiday happiness for our guests and a fulfilling career for you. Our benefits package reflects our commitment to your wellbeing:
- Employee Discounted Cruising plus Friends and Family offers
- Annual bonus
- A friendly welcome with help settling in
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Recognition scheme with prizes and awards
- Contributory Defined Contribution Pension scheme
- Company paid private medical and dental insurance and health assessment
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
Ready to Lead?
If guiding a multi-million-pound search marketing function to new heights excites you, we\’re eager to hear from you. Apply now to start your journey with us, where your performance-led leadership will make a difference in our shared success.
Recruitment Journey
For more information on your recruitment journey, please visit .
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#CUK
#Job Functions: Advertising; Marketing;
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About Us
Holidays are one of lifes greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the worlds largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britains rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
Its through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travels Employer of Choice.
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.
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Created on 12/07/2025 by TN United Kingdom
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Search Marketing Manager. employer: Carnival Corporation and plc
Contact Detail:
Carnival Corporation and plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Marketing Manager.
✨Tip Number 1
Familiarise yourself with the latest trends in paid search marketing. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and new tools that can enhance your campaigns.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience with large-scale PPC campaigns. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of how you've managed budgets and optimised campaigns in previous roles. Be ready to share metrics that demonstrate your success in driving revenue and customer acquisition.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you interpret data to make informed decisions. Highlight any tools or methodologies you use to track performance and improve campaign outcomes.
We think you need these skills to ace Search Marketing Manager.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with managing large-scale paid search campaigns and high-volume budgets. Use specific metrics to demonstrate your success in previous roles, especially in PPC management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the cruise industry. Mention how your skills align with the role's requirements, particularly your analytical skills and experience with Google Ads and Microsoft Ads.
Showcase Leadership Skills: Since the role involves line management, include examples of how you've successfully led teams or mentored colleagues in previous positions. Highlight your ability to foster collaboration and drive performance improvements.
Demonstrate Industry Knowledge: Research current trends in search marketing and be prepared to discuss them in your application. Show that you are proactive in staying updated with industry changes and can bring innovative ideas to the team.
How to prepare for a job interview at Carnival Corporation and plc
✨Showcase Your PPC Expertise
Make sure to highlight your experience with managing large-scale paid search campaigns. Be prepared to discuss specific examples of how you've optimised campaigns and managed budgets effectively.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to explain how you interpret data to drive performance improvements. Consider bringing examples of reports or metrics you've used in past roles.
✨Foster Collaborative Relationships
Carnival UK values collaboration, so be ready to discuss how you've built inclusive relationships with internal teams and external partners. Share instances where your teamwork led to successful campaign outcomes.
✨Stay Current with Industry Trends
Show your passion for continuous improvement by discussing recent trends in search marketing. Mention any new tools or strategies you've implemented and how they could benefit Carnival UK's digital marketing ambitions.
