At a Glance
- Tasks: Lead digital marketing campaigns and optimise performance across channels.
- Company: Join a dynamic team at a leading financial services firm.
- Benefits: Competitive salary, professional development, and collaborative work environment.
- Other info: Opportunity for growth and mentorship in a fast-paced setting.
- Why this job: Make an impact in digital marketing while driving lead generation and engagement.
- Qualifications: 5+ years in marketing, strong digital skills, and excellent communication abilities.
The predicted salary is between 60000 - 80000 £ per year.
The successful candidate will be responsible for the end-to-end ownership and project management of allocated campaigns with a strong emphasis on digital execution, platform effectiveness and lead outcomes. This includes shaping campaign messaging, coordinating activity across digital channels, and ensuring campaigns support commercial objectives. The role will draw on digital experience and industry knowledge to contribute to larger marketing projects, support the development of Carne’s digital marketing capability, and improve the effectiveness of lead generation and management across the business.
Qualifications
- Minimum of 5 years of experience in marketing communications, with a focus on funds or related industries
- Bachelor’s degree in marketing, communications, journalism, or a related field; master’s degree preferred
- Strong understanding of industry dynamics, including product structure, regulatory landscape, distribution channels, and market trends
- Specific knowledge or experience in ETFs, AML and private markets would be highly advantageous
- Proficient in the application of marketing automation and CMS tools (e.g. Hubspot, Wordpress etc), social and paid media platforms and their relationship with CRM platforms
- Can leverage data and analytics to inform strategy and demonstrate ROI
- Organisational and project management skills, with the ability to manage multiple priorities
- Experience creating client-facing product content or materials in a professional services or investment environment
- Strong writing and editing skills, with the ability to create compelling content for various channels and audiences
- Proficiency in using social media platforms for business purposes, including content creation, scheduling, and analytics
- Excellent interpersonal skills and the ability to collaborate effectively with internal and external stakeholders
- Detail-oriented with strong project management skills and the ability to multitask in a fast-paced environment
- Knowledge of regulatory requirements and compliance considerations for financial services marketing communications is a plus
Responsibilities
- Campaign Management
- Own the planning, execution and optimisation of assigned campaigns, with a strong digital focus and clear alignment to commercial objectives
- Lead digitally led campaign delivery, ensuring activity across channels supports awareness, engagement and lead outcomes
- Plan, manage or contribute to other multi-channel marketing campaigns as required
- Oversee timelines, budgets, agencies and stakeholder coordination to ensure high-quality, on-time delivery
- Ensure campaigns are effectively integrated across digital platforms, user journeys and lead management processes
- Digital Platforms, UX and SEO
- Support the effective and consistent use of key digital platforms in line with campaign and lead objectives
- Contribute to the optimisation of user journeys and digital experience using performance insight and campaign data
- Work with digital specialists to support SEO optimisation and improve discoverability and organic performance
- Apply digital best practice while ensuring alignment with Carne’s brand, regulatory and compliance requirements
- Content and Digital Activation
- Develop and coordinate campaign content designed for digital performance and engagement
- Collaborate with design teams and subject matter experts to deliver high-quality digital content assets
- Support thought leadership and digital storytelling initiatives that contribute to campaign and engagement goals
- Paid and Social Media Channel Management
- Work with the team to create and execute social media and digital channel plans
- Collaborate on paid, owned and earned media activity to support campaign reach and lead generation
- Monitor channel performance and support optimisation based on results and insights
- Lead Management & Commercial Enablement
- Support the lead management process, with a clear understanding of how digital campaigns drive lead generation, qualification and conversion
- Work closely with Sales and commercial teams to ensure effective lead hand-off and follow-up
- Help improve reporting and visibility across campaign performance, digital activity and lead outcomes
- Reporting & Analytics
- Track and analyse campaign and digital performance using relevant tools and dashboards to generate insight and inform strategy
- Prepare monthly and quarterly reports covering campaigns, digital engagement and lead performance
- Provide insights and recommendations to support continuous improvement
- Cross-functional Collaboration
- Partner closely with Sales, Digital, Customer Success and subject matter experts to align campaigns with business priorities
- Contribute to marketing platform development through technology team partnerships
- Where needed, support the planning and execution of events as part of wider campaigns
- Ensure all communications comply with regulatory and compliance requirements
- Knowledge share and mentor team members, particularly in digital best practice
Competencies
- Client-centric focus – Motivated by customer-facing environments, understanding their needs, and providing a good service
- Effective Communication – Communicates effectively, engaging with others in a warm and professional manner
- Drive and Motivation – Highly motivated and driven, able to focus on what needs to be achieved and enthuses others to do this
- Quality – Motivated to produce accurate, quality, and timely work output
- Adaptability – Adapts approach and responds effectively to different situations, people and new opportunities
- Strategic Focus (Problem-Solving) – Thinks strategically, thrives on innovation, considers the wider picture to identify new approaches to enhance business impact
- Resilience – Works well managing competing priorities, bounces back quickly from setbacks in a positive and constructive manner
- Learning Mindset – Curiosity to learn and understand key factors, new techniques or technologies affecting their work
- Planning and organising – Organises and plans work effectively, ensuring delivery to quality and timescales in the short and longer term
Senior Marketing Manager (Digital) employer: Carne Group
At Carne, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Marketing Manager (Digital), you will have the opportunity to lead impactful campaigns in a dynamic environment, supported by a commitment to employee growth and development. Our location offers unique advantages, including access to industry leaders and a vibrant professional community, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Digital)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your digital skills! When you get the chance to chat with potential employers, highlight your experience with marketing automation tools and data analytics. They want to see how you can drive results and improve lead generation.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and digital strategies. Bring fresh ideas to the table that align with their goals. This shows you’re not just interested in the role but also invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Manager (Digital)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your digital marketing experience and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background fits with our objectives. Keep it engaging and professional, just like the campaigns you’ll be managing.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your past campaigns have driven results. We love seeing data that tells a story of success.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Carne Group
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around campaign management and automation tools like Hubspot and WordPress. Be ready to discuss how you've used these platforms in past roles to drive lead generation and improve campaign effectiveness.
✨Showcase Your Content Skills
Prepare examples of client-facing product content you've created, particularly in a professional services or investment context. Highlight your writing and editing skills by discussing how you tailored content for different audiences and channels.
✨Understand the Industry Landscape
Familiarise yourself with the dynamics of the funds industry, including ETFs and private markets. Be prepared to discuss how regulatory requirements impact marketing communications and how you've navigated these in previous roles.
✨Demonstrate Your Analytical Mindset
Be ready to talk about how you've leveraged data and analytics to inform your marketing strategies. Share specific examples of how you've tracked campaign performance and used insights to optimise future efforts, showing your ability to demonstrate ROI.
