At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging product content that drives communication objectives.
- Company: Join Carne Group, a top funds management company with a global presence.
- Benefits: Enjoy a competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and excellence.
- Why this job: Make an impact in a dynamic environment while collaborating with industry experts.
- Qualifications: 5+ years in marketing communications; strong writing and project management skills required.
The predicted salary is between 60000 - 80000 £ per year.
This role will lead end‑to‑end ownership of campaign and product collateral, shaping messaging, creating content and engaging media and industry stakeholders to drive communication objectives across the business.
Responsibilities
- Campaign Management
- Own the planning, execution and optimisation of assigned campaigns, ensuring alignment with commercial objectives.
- Plan, manage or contribute to other multi‑channel marketing campaigns as required.
- Oversee timelines, budgets, agency and stakeholder coordination to ensure on‑time, high‑quality delivery.
- Product Collateral
- Own development and maintenance of clear, consistent product messaging.
- Lead creation of high‑quality, client‑facing product materials (brochures, presentations, factsheets, digital assets).
- Partner with Product, Sales and subject matter experts to translate complex concepts into compliant marketing narratives.
- Support go‑to‑market activity for new or evolving products.
- Ensure product materials remain accurate and up to date with regulatory changes.
- Manage and curate the product content library.
- Act as a marketing point of contact for product‑related communications.
- Content Creation
- Develop high‑quality content assets.
- Collaborate with design and experts to produce engaging visuals, video and thought leadership pieces.
- Paid & Social Media Channel Management
- Work with the team to create and execute social media plans.
- Align paid and earned media plans.
- Drive growth and engagement through best‑practice promotional content production.
- Monitor and analyse performance to refine strategy.
- Reporting & Analytics
- Track and analyse campaign and communication performance.
- Prepare monthly and quarterly reports and provide insights.
- Recommend improvements.
- Cross‑Functional Collaboration
- Partner with Sales, Product, Customer Success and subject matter experts.
- Support planning and execution of events when needed.
- Ensure compliance with regulatory standards in financial services.
Qualifications
- Minimum 5 years of marketing communications experience focused on funds or related industries.
- Bachelor’s degree in marketing, communications, journalism or related field; master’s preferred.
- Strong understanding of industry dynamics (product structure, regulatory landscape, distribution channels, market trends).
- Knowledge or experience in ETFs, AML and private markets advantageous.
- Organisational and project management skills; ability to manage multiple priorities.
- Experience creating client‑facing product content in a professional services or investment environment.
- Excellent writing and editing skills; ability to create compelling content for various channels and audiences.
- Proficiency using social media platforms for business: content creation, scheduling, analytics.
- Strong interpersonal skills; collaborative with internal and external stakeholders.
- Detail‑oriented, multitasking in fast‑paced environments.
- Understanding of regulatory requirements and compliance for financial services marketing communication (plus).
Competencies
- Client‑centric focus – Understand customer needs and provide excellent service.
- Effective Communication – Warm and professional engagement.
- Drive and Motivation – Highly motivated and able to inspire others.
- Quality – Produce accurate, high‑quality, timely work.
- Adaptability – Respond effectively to changing situations.
- Strategic Focus (Problem‑Solving) – Think strategically, innovate and apply broader perspective.
- Resilience – Manage competing priorities and recover from setbacks.
- Learning Mindset – Curiosity for new techniques and technologies.
- Planning and Organising – Deliver quality work on time.
About the Company
Carne Group is a leading funds management group with $2tn in AUM, 600+ staff and four regulated management companies. It serves more than 650 clients globally, including firms in Ireland, Luxembourg, Zurich, Lisbon, London, New York, Cayman and the Channel Islands. Carne is committed to excellence, innovation and to creating a diverse and inclusive environment.
Senior Campaigns & Product Marketing Lead employer: Carne Group
Carne Group is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and collaboration thrive. With a strong commitment to employee growth, Carne provides ample opportunities for professional development and innovation, ensuring that every team member can contribute meaningfully to impactful campaigns. The company's focus on diversity and inclusion fosters a supportive culture, making it an ideal place for passionate marketing professionals to excel.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaigns & Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in campaigns and product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Campaigns & Product Marketing Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Campaigns & Product Marketing Lead role. Highlight your relevant experience in campaign management and product collateral creation, as this will show us you understand what we're looking for.
Showcase Your Content Skills:Since content creation is a big part of this role, include examples of high-quality content you've developed in the past. Whether it's brochures, presentations, or social media posts, we want to see your creativity and writing prowess!
Demonstrate Collaboration:We love teamwork! In your application, mention instances where you've successfully collaborated with cross-functional teams. This could be working with sales, product, or even design teams to deliver successful campaigns.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Carne Group
✨Know Your Campaigns Inside Out
Before the interview, dive deep into the company's recent campaigns. Understand their objectives, target audience, and outcomes. This will not only show your interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Content Creation Skills
Prepare examples of high-quality content you've created in the past. Whether it's brochures, presentations, or social media posts, be ready to discuss your process and how you ensure compliance with industry standards.
✨Be Ready for Cross-Functional Collaboration Questions
Expect questions about working with different teams like Sales and Product. Think of specific instances where you successfully collaborated on a project, highlighting your interpersonal skills and ability to manage multiple priorities.
✨Demonstrate Your Analytical Mindset
Since reporting and analytics are key parts of the role, come prepared with examples of how you've tracked campaign performance and used data to refine strategies. This will show that you're not just creative but also strategic in your approach.
