Marketing Director - Funds

**LOCATION: London or Dublin**

Who are we looking for?

At Carne, marketing is not a support function — it’s a growth engine, a storyteller, and a bridge between who we are and the clients we serve. Led by our first Chief Marketing & Communications Officer, our team is on a mission to unify and elevate our marketing discipline into one of the most strategic drivers of the firm’s future. Together, we are crafting a clear, consistent, and scalable way to tell the Carne story — with discipline, creativity, and joy.

We’re looking for a Marketing Director who thrives on shaping strategy as much as delivering results — a leader who can think big, act decisively, and bring others along with them. This is an opportunity to guide a talented team, partner with senior leaders, and make a tangible mark on a business poised for continued growth. A candidate who is not afraid to jump in and help their team, roll up their sleeves and do the work.

What are the minimum requirements you need for the role?

• Proven senior-level marketing leadership experience, ideally within financial services or other regulated industries. We require the candidate to have experience of our broader Industry and Carnes specialization including a deep understanding of our buyers and influencers.
• Mastery of integrated marketing strategy and execution, with deep digital marketing expertise.
• Strong track record of delivering measurable business growth through marketing.
• Comfort navigating matrixed, global organisations and balancing diverse stakeholder needs.
• Outstanding communication, storytelling, and presentation skills.
• Data-driven mindset with the ability to turn insight into clear, actionable strategy.
• Experience managing budgets, agencies, and multi-disciplinary teams.
• Resilience, adaptability, and a genuine passion for collaboration.

**LOCATION: London or Dublin**

Who are we looking for?

At Carne, marketing is not a support function — it’s a growth engine, a storyteller, and a bridge between who we are and the clients we serve. Led by our first Chief Marketing & Communications Officer, our team is on a mission to unify and elevate our marketing discipline into one of the most strategic drivers of the firm’s future. Together, we are crafting a clear, consistent, and scalable way to tell the Carne story — with discipline, creativity, and joy.

We’re looking for a Marketing Director who thrives on shaping strategy as much as delivering results — a leader who can think big, act decisively, and bring others along with them. This is an opportunity to guide a talented team, partner with senior leaders, and make a tangible mark on a business poised for continued growth. A candidate who is not afraid to jump in and help their team, roll up their sleeves and do the work.

What are the minimum requirements you need for the role?

• Proven senior-level marketing leadership experience, ideally within financial services or other regulated industries. We require the candidate to have experience of our broader Industry and Carnes specialization including a deep understanding of our buyers and influencers.
• Mastery of integrated marketing strategy and execution, with deep digital marketing expertise.
• Strong track record of delivering measurable business growth through marketing.
• Comfort navigating matrixed, global organisations and balancing diverse stakeholder needs.
• Outstanding communication, storytelling, and presentation skills.
• Data-driven mindset with the ability to turn insight into clear, actionable strategy.
• Experience managing budgets, agencies, and multi-disciplinary teams.
• Resilience, adaptability, and a genuine passion for collaboration.

What is your role and your responsibilities?

• Reporting to the CMCO and as part of the marketing leadership team (events, brand, client experience, communications), you will lead and often hands on with all client marketing activities — from integrated campaigns and account-based marketing to flagship events and “always-on” content.
• You will:
• • Shape & Drive Strategy – Develop strategies, lead and implement these across integrated marketing across key priority areas, building a unified vision that supports Carne’s long-term growth and competitive positioning.
• Partner at the Highest Level – Work together with client-facing leaders and the C-suite to translate commercial priorities into compelling, full-funnel marketing plans that attract, nurture, and retain clients.
• Champion Carne’s Story – Develop marketing plans around major announcements, tentpole events, and flagship initiatives that strengthen our brand and deepen our reputation in the market.
• Deliver Excellence, End-to-End – Oversee and have a hands-on approach to:
  • Campaigns development from insight to execution, integrating messaging, content, digital, paid media, social, analytics, and design for maximum impact.
  • Strategies for go to market on Product focus areas and develop marketing collateral to support.
  • Create presentations for Business developments requirements and other internal SMEs requests.
• Leverage Data & Insight – Define and track KPIs, measure ROI, and optimise strategies to ensure every investment drives measurable business outcomes.
• Foster Innovation – Explore emerging technologies, channels, and tools that bring new ideas to life while keeping our discipline sharp and modern.
• Ensure Compliance & Risk Awareness – Partner closely with Legal/Compliance to ensure all marketing activity meets the highest regulatory standards for our industry.
• Lead & Develop Talent – Inspire and mentor a small but mighty team, nurturing skills, fostering engagement, and building the next generation of marketing leaders.
• Steward Resources Wisely – Manage budgets, allocate resources effectively, and negotiate with agencies and partners to deliver exceptional value.

What Competencies do you require?

You are more than a marketer. You are:

• A strategic architect who can design a long-term vision while keeping a close eye on today’s priorities.
• A relationship builder who creates trust and alignment across business units, leadership teams, and external partners.
• A disciplined innovator who embraces change, experiments thoughtfully, and measures impact rigorously.
• A creative leader who turns insight into campaigns that connect with hearts and minds.
• A culture shaper who inspires, mentors, and develops high-performing teams.

Who is Carne Group?

Carne Group has established itself in the funds industry with $2tn in AUM supported by 600+ staff and four regulated management companies. Together with a large team of industry specialists, Carne serves more than 650+ traditional and alternative asset management clients from key fund jurisdictions and financial hubs including Ireland, Luxembourg, Zurich, Lisbon, London, New York, Cayman and Channel Islands.

Excellence and innovation are central to Carne’s work and we are committed to attracting and retaining the best talent to deliver an unrivalled service to our clients. Whilst working with Carne, you will be provided with opportunities to develop your skills and experience by working in a dynamic, innovative, and multicultural environment where exciting careers are built.

We love hearing from anyone who is enthusiastic about changing the asset management industry. Not sure if you meet all the requirements? Let us decide! Research shows that members of other under-represented groups tend not apply to jobs when they think they may not meet every qualification, when in fact, they do! At Carne we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

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